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市场调查报告书

菲律宾的B2C 电子商务市场:2019年

Philippines B2C E-Commerce Market 2019

出版商 yStats.com GmbH & Co. KG 商品编码 909285
出版日期 内容资讯 英文 52 Pages/Charts
商品交期: 最快1-2个工作天内
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菲律宾的B2C 电子商务市场:2019年 Philippines B2C E-Commerce Market 2019
出版日期: 2019年08月21日内容资讯: 英文 52 Pages/Charts
简介

本报告提供菲律宾的B2C 电子商务市场相关调查分析,销售额资料,趋势,消费者的付款偏好,及其他相关资讯。

第1章 管理摘要

第2章 概要、与全球比较

  • B2C 电子商务市场概要、与全球比较
  • 零售行动商务销售额的渗透率:巴西,印度,印尼,墨西哥,菲律宾,俄罗斯,越南,零售电子商务销售额比
  • B2C 电子商务的销售额:印尼,马来西亚,菲律宾,新加坡,泰国,越南,年复合成长率
  • 零售电子商务的销售额:马来西亚,印尼,菲律宾,新加坡,泰国,越南
  • 数位付款服务的普及率,印尼,马来西亚,菲律宾,新加坡,泰国,越南,受访者比:各国
  • 到访数最多的电子商务平台的前10名,印尼,马来西亚,菲律宾,新加坡,泰国,越南:各国
  • 每月有效用户数最多的消费应用的前10名,印尼,马来西亚,菲律宾,新加坡,泰国,越南:各国

第3章 趋势

  • 网际网路流量的明细:各设备
  • 网路购物使用设备的明细:线上购买比
  • 线上进行的消费相关的活动:网路用户比
  • 行动商务销售额,YoY的变动
  • 跨境B2C 电子商务支出
  • 网路消费者的明细,仅国内购买者,国内 & 跨境购买者,仅跨境购买者
  • 跨境网路购物的促进因素前五名,菲律宾的跨境网路消费者比
  • 跨境买的产品类型,跨境网路消费者比、其他

第4章 销售额、占有率

  • 网际网路经济市场规模:各部门
  • B2C 电子商务支出
  • 在零售销售额全体所占的B2C 电子商务的占有率

第5章 网路用户、网路消费者

  • 网际网路普及率:人口比
  • 网路消费者的明细:各年龄层、性别
  • 网路购物频率的明细:性别,网路消费者比
  • 每一线上购买的支出的明细:性别,网路消费者比

第6章 产品

  • 电子商务购买的产品的分类:网路消费者比

第7章 付款

  • 付款户头拥有,电子货币户头含,成人人口比
  • 6大付款服务,认知度,成人人口比

第8章 发送

  • 偏好在Lazada and Shopee买东西的理由的明细:网路消费者比
  • 跨境网路购物的障碍前五名,含发送相关,菲律宾的跨境网路消费者比

第9章 企业

  • 电子商务企业概要
  • 电子商务的网站的前10名:每月的平均到访数
  • 电子商务平台的前3名:各类别,FMCG,美容产品,鞋,服装,袋子,珠宝 & 饰品,网路消费者比
目录
Product Code: 1448

“Philippines online retail lags in Southeast Asia but is prepared for growth”, says new yStats.com report.

Philippine's low share of online retail sale in SEA region expected to change in next decade.

Though the population of the Philippines is the second largest in the Southeast Asia region, its share of retail sales compared to other markets is low. However, the young population and growing middle class, couple with increased Internet connectivity especially through smartphones and government initiatives are combining to prepare the way for rapid growth. The yStats.com report includes forecasts of the Philippines surpassing Singapore and Malaysia in total online retail sales by the middle of the next decade.

Philippine Internet connectivity spurs online shopping.

Internet connectivity reached well over half of the Philippine population last year. With the growth in web connections through smartphone, well over half of online shopping in the country was done through mobile device in 2018, as cited in the yStats.com report. Shopping through social media is becoming more popular, with Facebook reaching the rank of third most used site for online purchases of some products.

Regional merchants dominate Philippine E-Commerce

Online shoppers in the Philippines have made two Singapore-based platforms the most popular sites for purchases. Lazada and Shopee were also the top two most used shopping applications in mobile commerce. The yStats.com report lists other merchants in the top five players as Zalora, Argomall, and eBay. Lazada and Zalora have recently announced plans to establish new distribution centers in the Philippines to help overcome the poor logistics infrastructure of the geographically dispersed nation.

Covered Regions:

Southeast Asia.

Companies Mentioned:

Lazada Group S.A., Shopee, Zalora.com.ph, Argomall, Inc., eBay Inc, Facebook, Inc.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, June 2019
  • Retail M-Commerce Sales Penetration, by Brazil, India, Indonesia, Mexico, Philippines, Russia and Vietnam, in % of Total Retail E-Commerce Sales, 2019e
  • B2C E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, and CAGR, in %, 2018e & 2023f
  • Retail E-Commerce Sales, in USD billion, by Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, 2015, 2018e & 2025f, and CAGR, in %, 2018e-2025f
  • Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • M-Commerce Sales, in USD billion and in % Year-on-Year Change, 2017 - 2021f
  • Cross-Border B2C E-Commerce Spending, in PHP billion, 2017 & 2018f
  • Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018
  • Top 5 Drivers to Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018
  • Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Top 5 Payment Methods in Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018

4. Sales & Shares

  • Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
  • B2C E-Commerce Spending, in PHP billion, 2017 & 2018e
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018e

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2018e
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
  • Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
  • Breakdown of Spending per Online Purchase, by Gender, in % of Online Shoppers, 2018e

6. Products

  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

7. Payment

  • Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
  • Top 6 E-Payment Providers, by Awareness, in % of Adults, February 2018

8. Delivery

  • Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
  • Top 5 Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % Cross-Border Online Shoppers in the Philippines, May 2018

9. Players

  • Overview of E-Commerce Players, June 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
  • Top 3 E-Commerce Platforms by Category, incl. FMCG, Beauty Products, Shoes, Apparel, Bags, Jewelry and Accessories, in % of Online Shoppers, July 2018
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