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市场调查报告书

泰国的B2C 电子商务市场:2019年

Thailand B2C E-Commerce Market 2019

出版商 yStats.com GmbH & Co. KG 商品编码 904065
出版日期 内容资讯 英文 53 Pages/Charts
商品交期: 最快1-2个工作天内
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泰国的B2C 电子商务市场:2019年 Thailand B2C E-Commerce Market 2019
出版日期: 2019年07月31日内容资讯: 英文 53 Pages/Charts
简介

本报告提供泰国的B2C 电子商务市场相关调查分析,销售额资料,趋势,消费者的付款偏好,及其他相关资讯。

第1章 管理摘要

第2章 概要、与全球比较

  • B2C 电子商务市场概要、与全球比较
  • 在零售电子商务销售额全体中行动商务的占有率:中国,印度,印尼,韩国,泰国,英国及美国
  • B2C 电子商务的销售额:印尼,马来西亚,菲律宾,新加坡,泰国,越南
  • 数位付款服务的普及率,受访者比:各国
  • 到访数最多的电子商务平台的前10名:各国
  • 每月有效用户数最多的消费应用的前10名:各国

第3章 趋势

  • 网际网路流量的明细:各设备
  • 网际网路的点阅存取使用的设备的明细,网路用户比
  • 线上被进行的消费相关的活动:网路用户比
  • 行动商务的销售额、普及率
  • 跨境网路消费者的普及率:网路消费者比
  • 最新的跨境线上购买上购买最多的国家前3名:跨境网路消费者比
  • 跨境购买的主要的产品分类:跨境网路消费者比、其他

第4章 销售额、占有率

  • 企业的B2C 电子商务的销售额
  • 零售电子商务的销售额
  • 在零售销售额中电子商务的占有率

第5章 网路用户、网路消费者

  • 网际网路普及率:人口比
  • 网际网路普及率:各年龄层,人口比
  • 含消费,线上实行的活动:网路用户比
  • 网路消费者的明细:各年龄层、性别
  • 线上年度的平均线上支出明细:网路消费者比

第6章 产品

  • 线上所购买的产品分类的明细:网路消费者比
  • 电子商务购买的产品分类:网路消费者比

第7章 付款

  • 电子商务使用的付款方式:网路消费者数,网路消费者比

第8章 发送

  • Lazada Shopee的Plus的方面的明细:网路消费者比
  • 跨境网路购物的主要障碍,含发送相关:非跨境网路消费者比

第9章 企业

  • 电子商务企业概要
  • 电子商务的网站的前10名:每月的平均到访数
  • 电子商务企业的前五名:各市场占有率
  • Lazada 与 Shopee的网路消费者的明细:各年龄层
目录
Product Code: 1445

"Online retail sales in Thailand projected to continue strong growth: yStats.com report."

Internet connection increase and social media shopping result in more online shoppers

Thailand's constant rate of growth of internet connectivity and the growing comfort of connected individuals in making purchases online have made the country the second largest B2C E-Commerce market in the Southeast Asia region, after Indonesia. The trends of mobile and social shopping combine to a degree that forecasts cited in the yStats.com reflect an annual grow rate of online retail sales above 20% through 2025.

Thai online shoppers buy from regional merchants as well as global providers

The top two online shopping sites in Thailand, have their home base in regional neighbor Singapore. Lazada and Shopee are the most visited destinations from both fixed computers and mobile screens, according to the yStats.com publication. Thailand's leading retail conglomerate, Central group, is partnering with China's JD.com to provide locally flavored competition for the attention of the nation's growing number of online shoppers.

Covered Regions:

Southeast Asia.

Companies Mentioned:

Lazada Group SA, Alibaba Group Holding Ltd, CP Group, Shopee TH, Sea Group, Amazon.com Inc, JD.com Inc, JD Central, Tesco PLC.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, May 2019
  • M-Commerce Share of Total Retail E-Commerce Sales, in %, by China, India, Indonesia, South Korea, Thailand, the UK and the USA, in % of Total Retail E-Commerce Sales, 2018
  • B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e - 2025f
  • B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e - 2023f
  • Digital Payment Service Penetration, in % of Respondents, by Country, Q2 2018
  • Top 10 Most Visited E-Commerce Platforms by Country, Q1 2019
  • Top 10 Shopping Apps by Most Active Monthly Users, by Country, Q1 2019

3. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Devices Used to Access the Internet, in % of Internet Users, Q1 2017 & Q1 2018
  • Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
  • M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, May 2018
  • Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
  • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
  • Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of Online Shoppers Who Made Purchases via This Channel, in %, 2018

4. Sales & Shares

  • B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2018e
  • Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2018

5. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2011 - 2018e
  • Internet Penetration, by Age Group, in % of Individuals, Q1 2017 & Q1 2018
  • Activities Carried Out Online, incl. Shopping, in % of Internet Users, July 2018
  • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2017 & Q1 2018
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, Q1 2018
  • Breakdown of Average Online Spending Amount per Year, in % of Online Shoppers, Q1 2017 & Q1 2018

6. Products

  • Breakdown of Product Category Purchased Online, in % Online Shoppers, 2018e
  • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018

7. Payment

  • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018

8. Delivery

  • Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018
  • Top Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % of Non Cross-Border Online Shoppers, May 2018

9. Players

  • Overview of E-Commerce Players, May 2019
  • Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
  • Top 5 E-Commerce Players by Market Share, in %, 2018
  • Breakdown of Online Shoppers of Lazada and Shopee by Age Group, in %, 2018e
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