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市场调查报告书

欧洲的行动商务市场

Europe M-Commerce 2018

出版商 yStats.com GmbH & Co. KG 商品编码 754780
出版日期 内容资讯 英文 89 Pages/Charts
商品交期: 最快1-2个工作天内
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欧洲的行动商务市场 Europe M-Commerce 2018
出版日期: 2018年11月28日内容资讯: 英文 89 Pages/Charts
简介

本报告提供全球整体的行动商务市场发展趋势分析,以及欧洲及该地区主要国家的行动商务趋势分析与预测。

第1章 管理摘要

第2章 全球发展趋势

  • 行动商务市场概要
  • 行动电话的网路用户数,普及率,网路用户比
  • 全球网际网路流量明细:各设备,地区比
  • 零售行动商务的销售额,占零售电子商务销售额的占有率
  • 电子商务销售额的明细:行动应用程式,桌面,行动网路浏览器,电子商务整体销售额,各地区
  • 经由行动所进行的交易的占有率,线上交易比,各地区
  • 中国在全球行动商务销售额占的占有率
  • 过去1周利用的消费流通管道:商店,PC,平板电脑,行动,全球网路消费者比
  • 行动付款用户的普及率,网路用户比,各地区,中国
  • 商人利用的行动商务诈欺检测工具、服务,商人比

第3章 欧洲

  • 地区
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 荷兰
  • 西班牙
  • 比利时
  • 瑞典
  • 瑞士
  • 丹麦
  • 芬兰
  • 奥地利
  • 波兰
  • 土耳其
  • 葡萄牙
  • 捷克
  • 乌克兰
目录
Product Code: 1404

"E-Commerce moving toward M-Commerce in Europe."

M-Commerce's share of E-Commerce will increase.

As the penetration of mobile devices, particularly smartphones, expands in Europe, the opportunity to shop online is extended to more individuals. The share of online retail sales in the region attributed to mobile shopping penetration is projected to reach more than one-third by 2021, according to data in the yStats.com report. Online merchants are producing smartphone apps and mobile-enhanced websites to facilitate the further growth of M-Commerce in Europe.

Obstacles to M-Commerce growth persist

Even with the recent expansion of mobile purchases, much of it transacted through Amazon, some shoppers in Europe still hesitate to buy through a handheld device because of poor Internet connectivity or payment process issues, according to survey's cited in the yStats.com report.

Covered Regions:

Europe.

Companies Mentioned:

Alibaba Group Holding Ltd, Amazon.com Inc, eBay Inc, Otto GmbH & Co KG, Cdiscount SA, FNAC SA, Vente-privee.com SA, Groupon Inc.

Table of Contents

1. Management Summary

2. Global Developments

  • Overview of M-Commerce Market, November 2018
  • Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 - 2021f
  • Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018
  • Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2016 - 2021f
  • Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • China' Share of Global M-Commerce Sales, in %, 2017 & 2021f
  • Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

3. Europe

  • 3.1. Regional Overview
    • M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021f
    • Mobile Shopper Penetration in Selected Countries in Europe, in % of Online Shoppers, June 2018
  • 3.2. UK
    • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 3.3. Germany
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017
    • Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017
    • Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
    • Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017
    • Top 10 E-Commerce Platforms by Market Share, 2017/2018
  • 3.4. France
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
    • Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
  • 3.5. Russia
    • Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2017
    • Mobile Shopper Penetration, in % of Online Shoppers, 2017
    • Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017
  • 3.6. Italy
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e
  • 3.7. Netherlands
    • Breakdown of Online Purchases by Device, in %, 2017
  • 3.8. Spain
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • 3.9. Belgium
    • Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
    • Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017
  • 3.10. Sweden
    • Mobile Shopper Penetration, in % of Internet Users, 2016 & 2017
  • 3.11. Switzerland
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
    • Top 5 Products Categories Purchased via Smartphone, in % of Online Shoppers, 2017
  • 3.12. Denmark
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Share of Online Purchases Made via Smartphone, in %, 2017
    • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
  • 3.13. Finland
    • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
    • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
  • 3.14. Austria
    • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 - 2018
    • Mobile Shopper Penetration, in % of Individuals, 12 Months to April 2017 & 2018
  • 3.15. Poland
    • Devices Used for Pre-Purchasing, Purchasing and Post-Purchasing Activities During the Last Purchase, in % Internet Users, April 2018
    • Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
    • Devices Used for Online Shopping, in % of Online Shoppers, by Age Group and Gender, April 2018
    • Breakdown of Expectations Regarding Online Shopping Spending by Device Used for Purchase, in % of Online Shoppers, April 2018
    • Problems Encountered When Shopping via Mobile, in % of Mobile Shoppers, April 2018
  • 3.16. Turkey
    • Devices Used in Online Shopping, by Computer and Smartphone, in % of Online Shoppers, 2017
    • Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 2017
    • Breakdown of Payments Made in E-Commerce by Desktop and Mobile, by Orders of Above TRY 500 and Orders of Below TRY 500, in %, 2017
  • 3.17. Portugal
    • Devices Used for Online Shopping, in % of Online Shoppers, June 2017
    • Breakdown of Online Shoppers Making Purchases via Smartphone and Tablet, by Using App, Browser or Both, June 2017
  • 3.18. Czech Republic
    • M-Commerce Share of B2C E-Commerce Sales, by Mobile and Tablet, in %, 2017e
    • Mobile Shopper Penetration, in % of Online Shoppers, 2017
  • 3.19. Ukraine
    • Share of Internet Users Who Research Product Information and Place Orders Online via Smartphone, in %, April 2018
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