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市场调查报告书

英国的B2C E商务市场

UK B2C E-Commerce Sales Forecast 2015 to 2018

出版商 yStats.com GmbH & Co. KG 商品编码 203187
出版日期 内容信息 英文 26 Pages/Charts
商品交期: 最快1-2个工作天内
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英国的B2C E商务市场 UK B2C E-Commerce Sales Forecast 2015 to 2018
出版日期: 2015年07月14日 内容信息: 英文 26 Pages/Charts
简介

在英国,不仅是网路用户的数量,线上购物客的数量也持续增加。2010年英国人口的3分之2在线上订购商品・服务,此数字在2011年扩大至70%以上。食品与流行品项为英国E商务的重要产品分类,购买顾客在2012年上半年相较于前一年度,增加了350亿英镑的支出。行动购物在英国也呈现成长趋势,而E商务整体收益的5%即来自行动装置。

本报告,提出英国的企业消费者间(B2C)E商务市场,进行详细分析,并分析现在的趋势和E商务普及相关的各种数据、与EU及美国市场的比较、E商务市场上线上购物用户的特性,并提示M商务的动向,同时介绍主要企业的排名等,由下列摘要形式阐述。

第1章 报告摘要

第2章 趋势

  • 英国的B2C E商务动向
  • 英国女性的B2C E商务动向、线上购物的人气地点
  • 英国的线上服饰购物动向、线上服饰购物占服饰购物市场整体的比率
  • 英国线上日用品的动向、包含线上日用品购物业绩
  • 英国家庭的网路活动、网路用户的比例
  • 线上购物频率、线上购物顾客的比例
  • 英国线上购物顾客每1人的平均线上零售支出、性别
  • 英国每周的平均B2C E商务业绩额
  • 英国女性(年龄层18岁~35岁)的线上购物动向、健康&美容产品
  • 英国的线上付款手段详细内容、使用频率别,等

第3章 业绩

  • 英国B2C E商务的业绩额
  • 英国的线上业绩额、占零售毛利整体的比例
  • 英国的线上零售毛利、占零售毛利整体的比例
  • 英国的线上零售

第4章 比率

  • B2C E商务占英国零售业绩整体的比率
  • 线上日用品业绩额占英国日用品业绩整体的比率
  • 行动线上业绩占线上销售市场整体的比率

第5章 产品

  • 英国的网路上所购买的商品・服务的种类、个人的比例
  • 英国的网路上所购买的商品・服务的种类、年龄层、性别、个人的比例
  • 英国的网路上所购买的商品・服务的种类、线上购买顾客的比例
  • 英国线上购物产品的商品种类业绩变动比较
  • 英国每1线上购物顾客的商品・服务平均线上支出
  • 英国经智能型手机所购买的商品・服务、智能型手机持有者的比例

第6章 用户/购买顾客

  • 英国的网路用户
  • 欧洲的网路用户、国家别
  • 英国的网路用户普及率、年龄层别
  • 欧洲的网路・宽带家庭普及率、国家别
  • 英国的固网用户数、与OECD平均相较下的链接技术别
  • 英国每周的平均网路使用时间、每1人的使用时间
  • 英国线上购物顾客的比例、与EU27国平均的比较
  • EU的线上购买顾客普及率比较、国家别

第7章 主要企业

  • 英国B2C E商务网站的前100大:以独立访问者数排名
  • 第1名:Amazon
  • 第2名:Argos
  • 第3名:Tesco
  • 第4名:Apple
  • 第5名:Marks and Spencer
  • 第6名:Next
  • 第7名:Asda
  • 第8名:Debenhams
  • 第9名:John Lewis
  • 第10名:B&Q

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目录
Product Code: 1207

Key Findings:

UK Is the World's Leader in B2C E-Commerce Share of Total Retail Sales

The UK was the third largest B2C E-Commerce market in the world in terms of sales and the largest in Europe in 2014. It is also one of the most advanced: online shopper penetration in the UK is the highest of the EU and all OECD countries, with close to 80% of Internet users making their purchases online. Also, by penetration on total retail sales in the country, B2C E-Commerce in the UK ranks first among the leading markets worldwide and is predicted to keep this position in the near future.

Nevertheless, some major primary sources agree on the fact that online retail in the UK still has a room for growth. Their predictions concerning growth rates vary from high single-digit to low double-digit numbers for the period for the next three to four years. As a result, the B2C E-Commerce share of total retail sales in the UK is forecasted to reach new heights of more than 15%. And yet, relative to other leading B2C E-Commerce markets the expected growth rate is modest, even compared to other advanced European markets, Germany and France. Due to rapid advancement of emerging markets, especially China, the UK's share of global B2C E-Commerce sales is expected to decrease slightly in 2018.

The UK's B2C E-Commerce market is not only one of the highest ranking in terms of market size, but also a trend setter. Omnichannel retail is a major topic in the UK, as the surging popularity of click-and-collect option blurs the boundaries between online and offline retail. Multichannel merchants such as Tesco and Asda are exploring the ways of benefiting from this trend in competition with major pure online retailers, such as Amazon.

Questions Covered in the report:

  • At what rates are B2C E-Commerce sales in the UK forecasted to grow by various sources?
  • How is the B2C E-Commerce share of total retail sales in this country predicted to develop in the future?
  • How does the UK compare to other leading markets worldwide in online share of total retail sales?
  • What are some of the general characteristics and market trends in B2C E-Commerce in the UK?
  • What is UK's rank compared to other leading B2C E-Commerce markets worldwide and in Europe?

COMPANIES MENTIONED

  • Amazon
  • Argos
  • Tesco
  • Apple
  • Asda

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Table of Contents

1. Management Summary

2. Market Overview and International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, June 2015
  • Share of 8 Leading B2C E-Commerce Markets of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f & 2018f
  • CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country, 2015f – 2018f
  • B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f & 2018f
  • B2C E-Commerce Sales, in EUR billion, and CAGR, in %, by UK, Germany and France, 2014 – 2016f

3. Overview of B2C E-Commerce Sales & Shares Forecasts

  • Overview of B2C E-Commerce Sales Forecasts, in GBP billion, by Comparative Estimates, Ranked by CAGR, 2013 – 2019f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Official Statistics, 2011-2014, and Comparative Estimates & Forecasts, 2013 – 2019f
  • Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f

4. B2C E-Commerce Sales Forecasts

  • B2C E-Commerce Sales, in GBP billion, and in % Year-on-Year Change, 2013 – 2016f
  • B2C E-Commerce Sales, in GBP billion, 2013, 2014 & 2015f
  • B2C E-Commerce Sales, in GBP billion, and in % Year-on-Year Change, 2013 – 2019f
  • B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2018f
  • B2C E-Commerce Sales, in GBP billion, 2013e & 2019f
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