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市场调查报告书
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1040884

欧洲 B2C 服装电子商务市场(2021 年)

Europe Clothing B2C E-Commerce Market 2021

出版日期: | 出版商: yStats.com GmbH & Co. KG | 英文 61 Pages | 商品交期: 最快1-2个工作天内

价格
  • 全貌
  • 简介
  • 目录
简介

预计 2020 年欧洲 B2C 服装电子商务销售额将激增并逐年加速。在德国,2021 年第一季度 B2C 电子商务销售额同比最高的是服装品类,领先其他品类。在乌克兰,预计未来几年在线服装购买将逐渐加快,到 2023 年,B2C 电子商务销售额预计将达到 5 亿美元以上。但在英国,由于该国的封锁,预计到 2021 年,B2C 纺织品、服装和鞋类电子商务的增长将萎缩近四分之一。

本报告针对B2C对欧洲服装电商市场进行研究分析,提供市场概况、市场分析、新兴市场等系统信息。

目录

第1章管理概述

第2章世界发展

  • COVID-19 和 COVID-19 后服装 B2C 电子商务市场概览(2021 年 10 月)
  • COVID-19 对市场准入公司和新闻的影响(2021 年 10 月)
  • 20个主要服装电商网站:按网站,网站访问量(百万单位),平均访问时间(分钟),跳出率(%)-5个主要国家(%):按网站流量(2021年8月) )
  • 首选网购的主要产品类别,消费者百分比(%)(2021 年 3 月)
  • 25-34 岁购物者跨境网购的三大产品类别,消费百分比(%)(2020 年 12 月)
  • 未来网上购买的主要产品类别(包括"服装"),消费者百分比(%)(2020 年 10 月)
  • 在线市场上销售的 10 个主要产品类别、市场数量和月访问量(百万)(2021 年 4 月)
  • 全球时尚集团(2019 年和 2020 年)的商品净值(百万欧元)和同比 (%)
  • ASOS 总零售额(百万英镑)和同比 (%)(2019 年和 2020 年)

第 3 章欧洲

  • 地区
    • "服装、鞋子、配饰"类别中的在线购买:按国家/地区(包括德国、英国和罗马尼亚)、在线购物者百分比、个人百分比(2020 年)
  • 高端市场
    • 英国
      • 纺织品、服装和鞋类 B2C 电子商务销售额(百万英镑),同比 (%) (2019-2025)
      • 主要时尚购物网站,消费者占比(%)(2021年2月)
      • 未来网上购买的主要产品类别(包括"服装"),消费者百分比(%)(2020 年 10 月)
      • 跨境购买的三大产品类别(包括"服装/服饰/鞋履/配饰"),在线购物者百分比(%)(2021 年 2 月)
      • 访问量最大的 10 个时尚网站,消费者百分比 (%)(2021 年 2 月)
      • 过去 3 个月(2020 年 12 月)购买的主要在线品牌的消费者百分比
    • 德国
      • 时尚相关产品类别的 B2C 电子商务销售额(按类别)(100 万欧元),同比 (%)(2020 年第一季度和 2021 年第一季度)
      • B2C"衣鞋"电商销售额(2019年和2020年)
      • "衣鞋配饰"主要网购渠道,消费占比(%)(2021年2月)
      • 未来网上购买的主要产品类别(包括"服装"),消费者百分比(%)(2020 年 10 月)
      • 跨境购买的三大产品类别(包括"服装/服饰"),在线购物者百分比(2021 年 2 月)
    • 法国
      • 未来网上购买的主要产品类别(包括"服装"),消费者百分比(%)(2020 年 10 月)
      • 跨境购买的三大产品类别(包括"服装/服饰"),在线购物者百分比(%)(2021 年 2 月)
    • 西班牙
      • 过去 3 个月在线购买的 10 个主要产品类别(包括"服装/鞋子/配饰"),在线购物者百分比 (%) (2020)
      • COVID-19:00 购买的主要产品类别,"时尚",在线购物者百分比(%)(2020 年 10 月)
    • 意大利
      • B2C 的"服装"电子商务销售额(2019 年和 2020 年)
    • 荷兰
      • 产品类别(包括"服装")的在线支出,受访者百分比:按实际金额和预期金额(2021 年第一季度和 2026 年第一季度)
    • 比利时
      • 过去 3 个月在线购买的 10 个主要产品类别(包括"服装/鞋子/配饰"),在线购物者百分比 (%) (2020)
    • 瑞典
      • 在线购买的主要产品类别(包括"服装"),成人百分比(%)(2020 年 12 月)
    • 瑞士
      • B2C 电子商务"服装和鞋子"销售额,10 亿瑞士法郎(2019 年和 2020 年)
      • 非食品类(包括"时装/鞋类")的份额,占总量的百分比(%)(2019 年和 2020 年)
    • 丹麦
      • 上周购买的主要产品类别(包括"服装/鞋子/配饰"),受访者百分比(%)(2019 年和 2020 年)
    • 奥地利
      • 过去 28 天在线购买的 10 个主要产品类别(包括"服装"),占受访者百分比(%)(2020 年 12 月)
  • 新兴市场
    • 俄罗斯
      • 购买的 10 个主要产品类别(包括"服装/鞋子"),在线购物者百分比(%)(2019 年和 2020 年)
      • B2C"衣鞋"电商销售额,10亿卢布(2020年1月-2020年12月)
      • B2C 的国内电子商务销售额(%)(包括"服装/鞋"):按产品类别(2020 年)
      • 跨境电商进口明细(%)(包括"服装/鞋"):按产品分类(2020年)
      • 跨境购买的三大产品类别(包括"服装/服饰"),在线购物者百分比(%)(2021 年 2 月)
    • 波兰
      • 在线购买的产品类别(包括"服装"),在线购物者百分比 (%)(2020 年 11 月)
    • 土耳其
      • 在线购买"服装产品"的消费者百分比(%)(2020)
      • 2021 年 1 月至 3 月期间在线购买的产品类别(包括"服装/鞋子/配饰"),个人百分比 (%)(2021 年 3 月)
    • 乌克兰
      • B2C 服装电子商务销售额(100 万美元)和市场份额(零售额百分比)(2016-2023)
      • 10 家主要服装网店,访问量(百万台)(2020 年)
目录
Product Code: 1552

"Amazon, ASOS and eBay are the most commonly visited fashion websites in the United Kingdom, as of 2021", says new yStats.com report.

B2C E-Commerce apparel sales in Europe are projected to progressively accelerate over the years following a spike in 2020

A large percentage of Europe saw growth in apparel E-Commerce sales, especially notable after the COVID-19 Health crisis of 2020. In the United Kingdom, B2C textile, apparel and footwear E-Commerce growth is expected to reach nearly a quarter in 2021, due to the country's lockdowns. In Germany, B2C E-Commerce sales in the apparel category showed the highest year-over-year growth in the first quarter of 2021, leading other categories. Ukraine is also projected to see a gradual acceleration in online apparel purchases over the next few years, with B2C E-Commerce sales reaching more than half a billion U.S. dollars by 2023.

In most European countries, "Fashion and Apparel" was the main product segment for online shopping in 2020

When it came to online shopping in most European countries, consumer choices focused on the "fashion and apparel" sector. In the United Kingdom, according to an October 2020 survey, "clothing" ranked second in future online shopping preferences, as it did in Germany. In Spain, the clothing product segment led others. In Russia "clothing and shoes" was the dominant choice for cross-border online shopping, while domestic B2C e-commerce sales "clothing and shoes" was the second most important category in 2020.

Covered Regions:

Europe.

Companies Mentioned:

Adidas, Amazon, American Eagle, Apple, Asos, BoohooMan, Burberry, eBay, Elle, Farfetch, FashionValet, Fnac Darty, Gap,Global Fashion Group, H&M, Inditex, JCpenney, Liverpool, Macys, Marks and Spencer, Motherhood, Myntra, Namshi, Next, Nike, Noon Shopping, Nordstrom, Otto.de, PayPal, Pik, SHAFA, Shein, Statistica, Stockx, Uniqlo, Vinted, Zalando, Zalora, Zara, Zozo, Zooplus.

Table of Contents

1. Management Summary

2. Global Developments

  • Overview of Clothing B2C E-Commerce Market During & Post-COVID-19, October 2021
  • COVID-19's Impact on Market Players and News, October 2021
  • Top 20 Clothing E-Comm. Websites, by Website Rank*, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Website Traffic, in %, August 2021
  • Top Product Categories That Are Preferred to Be Purchased Online More, in % of Consumers, March 2021
  • Top 3 Product Categories Purchased Online Cross-Border by Shoppers Aged 25 - 34, in % of Consumers, December 2020
  • Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
  • Top 10 Product Categories Sold by Online Marketplaces, Number of Marketplaces, and Visits Per Month, in millions, April 2021
  • Global Fashion Group Net Merchandise Value, in EUR million, and Year-on-Year Change, in %, 2019 & 2020
  • ASOS Total Retail Sales, in GBP million, and Year-on-Year Change, in %, 2019 & 2020

3. Europe

  • 3.1. Regional
    • Online Purchases in "Clothes, Shoes & Accessories" Category, by Countries, incl. Germany, UK, Romania, in % of Online Shoppers and in % of Individuals, 2020
  • 3.2. Advanced Markets
    • 3.2.1. UK
      • Textile, Clothing & Footwear B2C E-Commerce Sales Value, in GBP million, Year-On-Year Change, in %, 2019 - 2025f
      • Top Fashion Shopping Sites, in % of Consumers, February 2021
      • Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
      • Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel, Footwear & Accessories", in % of Online Shoppers, February 2021
      • Top 10 Most Visited Fashion Websites, in % of Consumers, February 2021
      • Top Popular Online Brands Purchased From In the Past Three Months, in % of Consumers, December 2020
    • 3.2.2. Germany
      • B2C E-Commerce Sales of Fashion-Related Product Categories, by Category, in EUR million, and Y-o-Y Change, in %, Q1 2020 & Q1 2021
      • B2C E-Commerce Sales of "Clothing and Shoes", in EUR billion, 2019 & 2020
      • Top Channels for "Clothes, Shoes and Accessories" Online Shopping, in % of Consumers, February 2021
      • Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
      • Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel", in % of Online Shoppers, February 2021
    • 3.2.3. France
      • Top Product Categories That Will Be Purchased Online in the Future, incl. "Apparel", in % of Consumers, October 2020
      • Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel", in % of Online Shoppers, February 2021
    • 3.2.4. Spain
      • Top 10 Product Categories Purchased Online in the Last 3 Months, incl. "Clothing/Shoes & Accessories", in % of Online Shoppers, 2020
      • Top Product Categories Purchased During COVID-19, incl. "Fashion", in % of Online Shoppers, October 2020
    • 3.2.5. Italy
      • B2C E-Commerce Sales of "Apparel", in EUR billion, 2019 & 2020
    • 3.2.6. Netherlands
      • Online Spending on Product Categories, incl. "Clothing", by Actual and Expected, in % of Respondents, Q1 2021 & 2026f
    • 3.2.7. Belgium
      • Top 10 Product Categories Purchased Online in the Last 3 Months, incl. "Clothing/Shoes & Accessories", in % of Online Shoppers, 2020
    • 3.2.8. Sweden
      • Top Product Categories Purchased Online, incl. "Clothes", in % of Adults, December 2020
    • 3.2.9. Switzerland
      • B2C E-Commerce Sales of "Clothing and Shoes", in CHF billion, 2019 & 2020
      • Share of Non-Food Product Categories, incl. "Fashion/Shoes", in % of Total Value, 2019 & 2020
    • 3.2.10. Denmark
      • Top Product Categories Purchased in the Past Week, incl. "Clothes, Shoes & Accessories", in % of Respondents, 2019 & 2020
    • 3.2.11. Austria
      • Top 10 Product Categories Purchased Online in the Last 28 Days, incl. "Clothing", in % of Respondents, December 2020
  • 3.3. Emerging Markets
    • 3.3.1. Russia
      • Top 10 Product Categories Purchased, incl. "Clothing & Shoes", in % of Online Shoppers, 2019 & 2020
      • "Clothing & Shoes" B2C E-Commerce Sales, in RUB billion, January 2020 - December 2020
      • Breakdown of Domestic B2C E-Commerce Sales by Product Categories, incl. "Clothes and Shoes", in %, 2020
      • Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. "Clothing and Shoes", in %, 2020
      • Top 3 Product Categories Purchased Cross-Border, incl. "Clothing/Apparel", in % of Online Shoppers, February 2021
    • 3.3.2. Poland
      • Product Categories Purchased Online, incl. "Clothing", in % of Online Shoppers, November 2020
    • 3.3.3. Turkey
      • Share of Consumers Who Purchased "Clothing Products" Online, in %, 2020
      • Product Categories Purchased Online between January and March 2021, incl. "Clothes, Shoes & Accessories", in % of Individuals, March 2021
    • 3.3.4. Ukraine
      • Clothing B2C E-Commerce Sales, in USD million, and Share, in % of Retail Sales, 2016 - 2023f
      • Top 10 Clothing Online Stores, by Number of Visits, in millions, 2020 "