North America Subscriptions & Recurring Payment Market 2021
新型冠状病毒感染 (COVID-19) 疫情爆发后，全球约有五分之二的消费者购买了新产品和服务以适应不断变化的条件。尽管经济不景气，但只有一小部分消费者取消或降级了现有合同。此外，全球前 100 名基于订阅的应用程序的消费者支出至少增加了 30%，在美国增加了 25% 以上。作为回应，许多在线公司正在通过发现订阅购买的好处（包括收入的可预测性）来改进他们未来的商业计划。但是，在将订阅合并到配置文件之前，公司必须选择正确的商业模式。所谓的 "订阅盒" 是当今最流行的商业模式之一，但也有一些公司有更好的商业模式。此外，瞭解评估订阅时要考虑的指标也很重要。重要指标之一是客户终身价值。
在美国，订阅市场收入从 2019 年到 2020 年增长了 25% 以上，这是感染蔓延后这一趋势的明显延续。在产品和服务品类方面，音乐行业表现尤为突出，订阅服务占其销售额的一半以上，使其在消费零售和数字媒体领域取得显著增长，成为一个比率。在提供订阅服务的公司中，前 30 名意识到免费试用的重要性。 Square 和 PayPal 在美国提供统一费率服务的支付服务提供商中脱颖而出。
JustFab、NatureBox、Thrive Market、Apple Pay、Google Pay、PayPal、Netflix、Square、Stax、QuickBooks Payment、PaySimple、Stripe、Wave、Amazon、Hulu、Disney、YouTube、HBO
The latest publication from Germany-based online research firm yStats.com, "North America Subscriptions and Recurring Payment Market 2021" provides insights into the current state and developing trends of the subscriptions and recuring payments industry across the globe and in North America specifically. The publication reveals that due to the pandemic in 2020, consumers realized benefits of such purchasing methods and the practice is here to stay post-COVID-19.
Globally, after the onset of the COVID-19 pandemic, around two-fifth of consumers subscribed to new products and services to adapt to the changing situation, and despite the economic downturn, just a low percentage of consumers cancelled or downgraded their existing subscriptions. Moreover, consumer spending on the top one hundred subscription applications rose by at least 30% globally, and by over 25% in the United States. With that, many online enterprises are finding the benefits that subscription purchasing agreements provide, such as revenue predictability, which in turn improves future business planning. However, before incorporating subscriptions into their profile, companies have to choose an appropriate business model. So-called "Subscription Box" is one of the most popular ones to date, but there are also some other that may be even more suitable for certain firms, as detailed in the new yStats.com publication. Additionally, it is also essential to learn which metrics to consider when evaluating subscriptions; one important metric is customer lifetime value.
In the United States, between 2019 and 2020, the subscriptions market revenue rose by over 25%, and as during the pandemic and the trend is clearly here to stay post-COVID-19. When it comes to the product and service categories, especially pronounced was the market growth rate in the sector of consumer retail products and digital media, as subscription services account for well over half of music industry revenue. Among the subscription service providers, free trials, appeared to be uncommon though the top 30 performers in the industry realize the importance the most. Furthermore, among the payment service providers offering recurring payments for subscriptions in the United States, Square and PayPal stood out in a recent assessment of PSPs cited in the new yStats.com market report.
JustFab, NatureBox, Thrive Market, Apple Pay, Google Pay, PayPal, Netflix, Square, Stax, QuickBooks Payment, PaySimple, Stripe, Wave, Amazon, Hulu, Disney, YouTube, HBO.