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市场调查报告书
商品编码
1028624

北美订阅和订阅市场(2021 年)

North America Subscriptions & Recurring Payment Market 2021

出版日期: | 出版商: yStats.com GmbH & Co. KG | 英文 56 Pages | 商品交期: 最快1-2个工作天内

价格
  • 全貌
  • 简介
  • 目录
简介

新型冠状病毒感染 (COVID-19) 疫情爆发后,全球约有五分之二的消费者购买了新产品和服务以适应不断变化的条件。尽管经济不景气,但只有一小部分消费者取消或降级了现有合同。此外,全球前 100 名基于订阅的应用程序的消费者支出至少增加了 30%,在美国增加了 25% 以上。作为回应,许多在线公司正在通过发现订阅购买的好处(包括收入的可预测性)来改进他们未来的商业计划。但是,在将订阅合并到配置文件之前,公司必须选择正确的商业模式。所谓的 "订阅盒" 是当今最流行的商业模式之一,但也有一些公司有更好的商业模式。此外,瞭解评估订阅时要考虑的指标也很重要。重要指标之一是客户终身价值。

在美国,订阅市场收入从 2019 年到 2020 年增长了 25% 以上,这是感染蔓延后这一趋势的明显延续。在产品和服务品类方面,音乐行业表现尤为突出,订阅服务占其销售额的一半以上,使其在消费零售和数字媒体领域取得显著增长,成为一个比率。在提供订阅服务的公司中,前 30 名意识到免费试用的重要性。 Square 和 PayPal 在美国提供统一费率服务的支付服务提供商中脱颖而出。

本报告分析了北美的订阅和经常性支付市场,并选择和使用全球和欧洲范围内订阅和经常性支付方式以及主要支付方式的趋势。我们将向您发送趋势、数量等信息用户数量、支付次数、支付金额的变化和预测、各国的详细趋势。

文中提到的公司

JustFab、NatureBox、Thrive Market、Apple Pay、Google Pay、PayPal、Netflix、Square、Stax、QuickBooks Payment、PaySimple、Stripe、Wave、Amazon、Hulu、Disney、YouTube、HBO

目录

第 1 章分析概述

第 2 章全球市场趋势

  • 订阅市场销售额(单位:10 亿美元),同比增长(YoY)(%)(2020-2025)
  • 前 100 名订阅应用程序的消费者支出:Apple App Store/Google Play Store(2019 年、2020 年)
  • 订阅业务主要指标(2020年10月)
  • 订阅业务的主要优势(2020 年 10 月)
  • 电子商务订阅的主要商业模式(2020 年 11 月)
  • 已购买订阅的主要类别:受访者百分比(2021 年 5 月)
  • 新/现有订阅购买/续订的频率:受访者百分比(2021 年 5 月)
  • 已购买订阅的主要类别:受访者百分比(2021 年 5 月)
  • 选择订阅的关键因素:受访者百分比(2021 年 5 月)
  • 订阅合同的优先付款方式:受访者百分比(2021 年 5 月)
  • 喜欢自动/手动订阅续订的受访者百分比(2021 年 5 月)
  • 流行价格模型的百分比:受访者的百分比(2021 年 5 月)
  • 取消订阅的主要原因:受访者百分比(2021 年 5 月)
  • 订阅经济年收入增长率(%):与标普500企业收入增长率对比(2019年第4季度-2020年第4季度)
  • 订阅经济:每个账户的平均收入增长 (%)(2019 年第 4 季度-2020 年第 4 季度)
  • 可用于常规付款的付款方式:按公司、受访者百分比划分的 B2B/B2C(2020 年 9 月)
  • 循环支付处理中使用的技术:B2B/B2C 支付决策者的百分比(2020 年 9 月)
  • 未付款并更改为取消的客户百分比 (%):B2B/B2B 公司/B2B 专业公司(2020 年 9 月)
  • 定期付款失败对 B2B/B2C 公司的影响:B2B/B2C 付款决策者的百分比(2020 年 9 月)
  • 定期支付服务提供商的投资计划:B2B/B2C 支付决策者的百分比(2020 年 9 月)
  • 采用循环支付解决方案的好处:B2B/B2C 支付决策者的百分比(2020 年 9 月)

第 3 章北美

  • 美国
  • 加拿大
目录
Product Code: 1543

Subscriptions and recuring payments are set to grow in size post COVID-19: new yStats.com report.

The latest publication from Germany-based online research firm yStats.com, "North America Subscriptions and Recurring Payment Market 2021" provides insights into the current state and developing trends of the subscriptions and recuring payments industry across the globe and in North America specifically. The publication reveals that due to the pandemic in 2020, consumers realized benefits of such purchasing methods and the practice is here to stay post-COVID-19.

Amid COVID-19, consumers worldwide realized benefits of subscriptions and increasingly adopted them

Globally, after the onset of the COVID-19 pandemic, around two-fifth of consumers subscribed to new products and services to adapt to the changing situation, and despite the economic downturn, just a low percentage of consumers cancelled or downgraded their existing subscriptions. Moreover, consumer spending on the top one hundred subscription applications rose by at least 30% globally, and by over 25% in the United States. With that, many online enterprises are finding the benefits that subscription purchasing agreements provide, such as revenue predictability, which in turn improves future business planning. However, before incorporating subscriptions into their profile, companies have to choose an appropriate business model. So-called "Subscription Box" is one of the most popular ones to date, but there are also some other that may be even more suitable for certain firms, as detailed in the new yStats.com publication. Additionally, it is also essential to learn which metrics to consider when evaluating subscriptions; one important metric is customer lifetime value.

Subscriptions spiked in the United States in 2020

In the United States, between 2019 and 2020, the subscriptions market revenue rose by over 25%, and as during the pandemic and the trend is clearly here to stay post-COVID-19. When it comes to the product and service categories, especially pronounced was the market growth rate in the sector of consumer retail products and digital media, as subscription services account for well over half of music industry revenue. Among the subscription service providers, free trials, appeared to be uncommon though the top 30 performers in the industry realize the importance the most. Furthermore, among the payment service providers offering recurring payments for subscriptions in the United States, Square and PayPal stood out in a recent assessment of PSPs cited in the new yStats.com market report.

Covered Regions:

North America.

Companies Mentioned:

JustFab, NatureBox, Thrive Market, Apple Pay, Google Pay, PayPal, Netflix, Square, Stax, QuickBooks Payment, PaySimple, Stripe, Wave, Amazon, Hulu, Disney, YouTube, HBO.

Table of Contents

1. Management Summary

2. Global Developments

  • Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2020 - 2025f
  • Consumer Spending in Top 100 Subscription Applications, by App Store and Google Play Store, in USD billion, 2019 & 2020
  • Key Metrics for a Subscription Business, October 2020
  • Key Benefits of a Subscription Business, October 2020
  • Top E-Commerce Subscriptions Business Models, November 2020
  • Top Purchased Subscription Categories, in % of Respondents, May 2021
  • Frequency of Adding a New or Renewing Existing Subscriptions, in % of Respondents, May 2021
  • Top Purchased Subscription Categories, in % of Respondents, May 2021
  • Top Factors When Choosing a Subscription, in % of Respondents, May 2021
  • Preferred Payment Methods for Subscription Contracts, in % of Respondents, May 2021
  • Share of Respondents Who Prefer Automatic and Manual Subscription Renewals, in %, May 2021
  • Breakdown of Preferred Pricing Models, in % of Respondents, May 2021
  • Top Reasons to Cancel Subscriptions, in % of Respondents, May 2021
  • Annualized Subscription Economy Revenue Growth Compared to the S&P 500 Revenue Growth, in %, Q4 2019 - Q4 2020
  • Annualized Subscription Economy Average Revenue Per Account Growth Rate, in %, Q4 2019 - Q4 2020
  • Payment Options Available for Recurring Payments, by B2B and B2C Companies, in % of Payment Decision-Makers, September 2020
  • Technologies Used to Handle Recurring Payments, in % of B2B and B2C Payment Decision-Makers, September 2020
  • Percentage of Customers with Failed Payments that Turned into Churn, by B2C and B2B, and B2B Only Companies, in %, September 2020
  • Implications for B2B & B2C Businesses from Recurring Payments Fails, in % of Payment Decision-Makers, September 2020
  • Investment Plans Regarding Recurring Payment Service Providers, in % of B2B and B2C Payment Decision-Makers, September 2020
  • Benefits of Adopting a Recurring Payment Solution, in % of B2B & B2C Payment Decision-Makers, September 2020

3. North America

  • 3.1. United States
    • Paid Subscriptions Market Revenue, in USD billion, 2019 & 2020
    • Consumer Spending in Top 100 Subscription Applications, by App Store and Google Play Store, in USD billion, 2019 & 2020
    • SVOD Revenue, in USD million, 2019 & 2020e & 2025f
    • Share of Adult Consumers Who Have Select Types of Subscriptions, in %, February 2020 & July 2020 & February 2021
    • Features That Subscription Merchants Provide, by Provider's Index Score, incl. Top 30, Middle, and Bottom 30, in %, February 2021
    • Limited Tier Paid Subscriptions Market Revenue, in USD million, 2019 & 2020
    • Share of Paid Subscriptions, in % of Total Music Retail Revenue, 2020
    • Annual Average of Paid Music Subscriptions, in millions, and Y-o-Y Change, in %, 2016 - 2020
    • Number of Streaming Services in Use, in % of Adults, April 2020 & December 2020
    • Per Month Average Payment for All Streaming Services Combined, in USD, April 2020 & December 2020
    • Average per Month Spending for Subscription Services, in USD, by Age Group, September 2020
    • Top 7 Streaming Services Subscribed or Have Access to, in % of Adults, April 2020 & December 2020
    • Subscription and Select Internet Activity, in % of Consumers, February 2021
    • Top Payment Processors for Recurring Payments, incl. Overall, Pricing & Contract, Recurring Payment Types, General Features, and Expert Scores, May 2021
    • Top Payment Processors for Recurring Payments, incl. Pros, Cons, and Recurring Payment Features, May 2021
  • 3.2.Canada
    • Share of Respondents Who Has Subscriptions for Physical Goods, in %, March 2021
    • Share of Consumers Having Certain Number of Subscriptions, in %, April 2020
    • Estimated Change in the Number of Subscriptions in the next 12 Months, in %, April 2020