市场调查报告书
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1125916

全球网络分析市场分析(2022 年)

Web Analytics Global Market Report 2022

出版日期: 按订单生产 | 出版商: The Business Research Company | 英文 175 Pages | 商品交期: 2-10个工作天内

价格
  • 全貌
  • 简介
  • 目录
简介

全球网络分析市场预计将从 2021 年的 45.6 亿美元增长到 2022 年的 55.6 亿美元,复合年增长率为 21.73%。到 2026 年,网络分析市场预计将达到 113.5 亿美元,复合年增长率为 19.57%。

北美是 2021 年网络分析市场的最大区域。

对在线购物趋势不断增长的需求正在显著推动网络分析市场的增长。网络分析在提供个性化的产品推荐、识别用户的购物习惯以及帮助营销人员执行成功的营销活动方面发挥著关键作用。随著在线购物趋势的增长,网络分析变得更加重要,因为它允许企业和营销人员更多地了解他们的客户。

技术进步是网络分析市场中越来越受欢迎的主要趋势。网络分析领域的主要参与者正专注于提供技术更先进的网络分析解决方案和服务,以加强其市场地位。

内容

第 1 章执行摘要

第 2 章网络分析市场的特点

第 3 章网络分析市场趋势和策略

第 4 章网络分析市场:COVID-19 的影响

第 5 章网络分析市场:市场规模和增长率

  • 历史市场(单位:十亿美元,2016-2021)
    • 市场驱动力
    • 市场制约因素
  • 市场预测(十亿美元,2021-2026,2031)
    • 市场驱动力
    • 市场制约因素

第 6 章。网络分析市场细分

  • 按组织划分的细分市场(单位:十亿美元,2016-2021、2021-2026、2031)
    • 大公司
    • 中小企业
  • 按应用划分的细分市场(单位:十亿美元,2016-2021、2021-2026、2031)
    • 在线营销
    • 电子邮件营销
    • 社交媒体管理
  • 按最终用户划分的细分市场(单位:十亿美元,2016-2021、2021-2026、2031)
    • 零售
    • 制造
    • IT(信息技术)
    • 其他最终用户

第 7 章。网络分析市场:区域和国家分析

  • 按地区划分的细分市场(单位:十亿美元,2016-2021、2021-2026、2031)
  • 按国家/地区划分的细分市场(单位:十亿美元,2016-2021、2021-2026、2031)

第 8 章亚太网络分析市场

  • 市场概览:区域信息
  • 按组织划分的细分市场(单位:十亿美元,2016-2021、2021-2026、2031)
  • 按最终用户划分的细分市场(单位:十亿美元,2016-2021、2021-2026、2031)

第 9 章中国网络分析市场

第 10 章印度网络分析市场

第 11 章日本网络分析市场

第 12 章。澳大利亚网络分析市场

第 13 章。印度尼西亚网络分析市场

第 14 章韩国网络分析市场

第 15 章西欧网络分析市场

第 16 章英国网络分析市场

第 17 章德国网络分析市场

第 18 章。法国网络分析市场

第 19 章东欧网络分析市场

第 20 章。俄罗斯网络分析市场

第 21 章北美网络分析市场

第 22 章美国网络分析市场

第 23 章南美网络分析市场

第 24 章巴西网络分析市场

第 25 章中东网络分析市场

第 26 章。非洲网络分析市场

第 27 章网络分析市场:竞争格局和公司概况

  • 网络分析市场:竞争格局
  • 网络分析市场:公司简介
    • Adobe
    • Applied Technologies Internet
    • Facebook
    • Google LLC
    • IBM Corporation

第 28 章网络分析市场中的主要并购 (M&A)

第 29 章网络分析市场:未来前景和潜力分析

第 30 章附录

目录
Product Code: h2473

Web Analytics Global Market Report 2022 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global web analytics market.

This report focuses on web analytics market which is experiencing strong growth. The report gives a guide to the web analytics market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Where is the largest and fastest growing market for the web analytics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Web Analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider web analytics market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The web analytics market section of the report gives context. It compares the web analytics market with other segments of the web analytics market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, web analytics indicators comparison.

Scope

Markets Covered: 1) By Organization: Large Enterprises; Small And Medium Enterprises

2) By Application: Online Marketing; Email Marketing; Social Media Management

3) By End User: Retail; Manufacturing; Information Technology; Other End Users

Companies Mentioned: Adobe; Applied Technologies Internet SAS; Facebook; Google LLC; IBM Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Executive Summary

Major players in the web analytics market are Adobe, Applied Technologies Internet, Facebook, Google LLC, IBM Corporation, Microsoft Corporation, MicroStrategy, SAS Institute, SimilarWeb, Splunk, Teradata Corporation, Webtrends, Netbiscuits, Mixpanel, AT Internet and Hoot suite.

The global web analytics market is expected to grow from $4.56 billion in 2021 to $5.56 billion in 2022 at a compound annual growth rate (CAGR) of 21.73%. The web analytics market is expected to reach $11.35 billion in 2026 at a compound annual growth rate (CAGR) of 19.57%.

The web analytics market consists of sales of web analytics solutions/software and services by entities (organizations, sole traders, and partnerships) that is used to assist businesses in promoting a specific products to the potential customers. It helps in analyzing the behavior of website visitors. This entails tracking, reviewing, and reporting data to measure web activity, which includes the use of a website and its components, such as webpages, images, and videos. Website analytics can help to improve the performance of the website by highlighting how users interact with data.

The main applications of web analytics are online marketing, email marketing, and social media management. Online marketing web analytics refers to the use of web analytics in online marketing. Web analytics can assist businesses in understanding what consumers are doing online, why they are doing it, and how this behavior can be translated into digital marketing campaigns. The organizations are large enterprises and small and medium enterprises. Retail, manufacturing, information technology, and other sector use web analytics.

North America was the largest region in the web analytics market in 2021. The regions covered in the web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The web analytics market research report is one of a series of new reports from The Business Research Company that provides web analytics market statistics, including web analytics industry global market size, regional shares, competitors with a web analytics market share, detailed web analytics market segments, market trends and opportunities, and any further data you may need to thrive in the web analytics industry. This web analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The growing demand for online shopping trends is significantly driving the growth of the web analytics market. Web analytics plays a crucial role in providing personalized product recommendations and identifying the shopping trends of the users and also helps marketers to run successful marketing campaigns. For instance, in 2019, 1.92 billion people purchased products online, with eCommerce sales making up 14.1% of total retail sales globally. Retail eCommerce transactions are predicted to increase from 14.1% to 22% by 2023. Web analytics is more important as online shopping trends grow, which allows businesses or marketers to learn more about their customers. Therefore, the growing demand for online shopping trends drives the market for web analytics.

Technological advancement is the key trend gaining popularity in the web analytics market. The key players in the web analytics sector are focusing on providing more technologically advanced web analytics solutions or services to strengthen their position in the market. For instance, in 2022, Amplitude, Inc., the digital optimization company, launched new and improved integrations across the technology stack to enable organizations to unify, analyze, and act on customer data. Amplitude now integrates with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, and MailChimp, and improved integration with HubSpot. Customers can import data into Amplitude and create customized marketing campaigns because of the new set of integrations.

In March 2021, Piano, a US-based digital experience company, acquired AT Internet for an undisclosed amount. With this acquisition, Piano aims to broaden its client base and provide a more digitally enhanced business platform for advertising, personalization, and analytics. AT Internet is a France-based web analytics company.

The countries covered in the web analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

Table of Contents

1. Executive Summary

2. Web Analytics Market Characteristics

3. Web Analytics Market Trends And Strategies

4. Impact Of COVID-19 On Web Analytics

5. Web Analytics Market Size And Growth

  • 5.1. Global Web Analytics Historic Market, 2016-2021, $ Billion
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints On The Market
  • 5.2. Global Web Analytics Forecast Market, 2021-2026F, 2031F, $ Billion
    • 5.2.1. Drivers Of The Market
    • 5.2.2. Restraints On the Market

6. Web Analytics Market Segmentation

  • 6.1. Global Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Large Enterprises
  • Small And Medium Enterprises
  • 6.2. Global Web Analytics Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Online Marketing
  • Email Marketing
  • Social Media Management
  • 6.3. Global Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Retail
  • Manufacturing
  • Information Technology
  • Other End Users

7. Web Analytics Market Regional And Country Analysis

  • 7.1. Global Web Analytics Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 7.2. Global Web Analytics Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

8. Asia-Pacific Web Analytics Market

  • 8.1. Asia-Pacific Web Analytics Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 8.3. Asia-Pacific Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

9. China Web Analytics Market

  • 9.1. China Web Analytics Market Overview
  • 9.2. China Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
  • 9.3. China Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

10. India Web Analytics Market

  • 10.1. India Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 10.2. India Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

11. Japan Web Analytics Market

  • 11.1. Japan Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 11.2. Japan Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

12. Australia Web Analytics Market

  • 12.1. Australia Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 12.2. Australia Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

13. Indonesia Web Analytics Market

  • 13.1. Indonesia Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 13.2. Indonesia Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

14. South Korea Web Analytics Market

  • 14.1. South Korea Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 14.2. South Korea Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

15. Western Europe Web Analytics Market

  • 15.1. Western Europe Web Analytics Market Overview
  • 15.2. Western Europe Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 15.3. Western Europe Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

16. UK Web Analytics Market

  • 16.1. UK Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 16.2. UK Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

17. Germany Web Analytics Market

  • 17.1. Germany Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 17.2. Germany Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

18. France Web Analytics Market

  • 18.1. France Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 18.2. France Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

19. Eastern Europe Web Analytics Market

  • 19.1. Eastern Europe Web Analytics Market Overview
  • 19.2. Eastern Europe Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 19.3. Eastern Europe Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

20. Russia Web Analytics Market

  • 20.1. Russia Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 20.2. Russia Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

21. North America Web Analytics Market

  • 21.1. North America Web Analytics Market Overview
  • 21.2. North America Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 21.3. North America Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

22. USA Web Analytics Market

  • 22.1. USA Web Analytics Market Overview
  • 22.2. USA Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 22.3. USA Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

23. South America Web Analytics Market

  • 23.1. South America Web Analytics Market Overview
  • 23.2. South America Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 23.3. South America Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

24. Brazil Web Analytics Market

  • 24.1. Brazil Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 24.2. Brazil Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

25. Middle East Web Analytics Market

  • 25.1. Middle East Web Analytics Market Overview
  • 25.2. Middle East Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 25.3. Middle East Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

26. Africa Web Analytics Market

  • 26.1. Africa Web Analytics Market Overview
  • 26.2. Africa Web Analytics Market, Segmentation By Organization, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • 26.3. Africa Web Analytics Market, Segmentation By End User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

27. Web Analytics Market Competitive Landscape And Company Profiles

  • 27.1. Web Analytics Market Competitive Landscape
  • 27.2. Web Analytics Market Company Profiles
    • 27.2.1. Adobe
      • 27.2.1.1. Overview
      • 27.2.1.2. Products and Services
      • 27.2.1.3. Strategy
      • 27.2.1.4. Financial Performance
    • 27.2.2. Applied Technologies Internet
      • 27.2.2.1. Overview
      • 27.2.2.2. Products and Services
      • 27.2.2.3. Strategy
      • 27.2.2.4. Financial Performance
    • 27.2.3. Facebook
      • 27.2.3.1. Overview
      • 27.2.3.2. Products and Services
      • 27.2.3.3. Strategy
      • 27.2.3.4. Financial Performance
    • 27.2.4. Google LLC
      • 27.2.4.1. Overview
      • 27.2.4.2. Products and Services
      • 27.2.4.3. Strategy
      • 27.2.4.4. Financial Performance
    • 27.2.5. IBM Corporation
      • 27.2.5.1. Overview
      • 27.2.5.2. Products and Services
      • 27.2.5.3. Strategy
      • 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The Web Analytics Market

29. Web Analytics Market Future Outlook and Potential Analysis

30. Appendix

  • 30.1. Abbreviations
  • 30.2. Currencies
  • 30.3. Research Inquiries
  • 30.4. The Business Research Company
  • 30.5. Copyright And Disclaimer