Data Shared Plan Opportunities, Business Models and Pricing Strategies
|出版商||Tariff Consultancy Ltd.||商品编码||306528|
|数据共享计画?市场机会、商业模式、价格设定策略 Data Shared Plan Opportunities, Business Models and Pricing Strategies|
|出版日期: 2014年06月24日||内容资讯: 英文||
Shared-data plans for consumers become mainstream in Europe and North America as mobile service providers in other regions test the waters with innovative propositions.
Of 73 shared-data offerings documented globally in the second quarter 2014 by TCL, 38 appear in Europe, 6 in Canada and the USA and the remaining 29 in Africa, Asia Pacific , the Middle East and North Africa.
Despite being the world's most connected region by mobile subscriptions, predominantly prepaid Asia Pacific is yet to see a shift towards data propositions that allow sharing and consumption among multiple devices. TCL forecasts that shared-data offerings will take Asia Pacific andLatin Americaby storm as operators are exploring ways to monetise on data services and encourage customers to stay with their provider.
Driving the global momentum to shared-data propositions is operators' desire to capitalise on the continuously expanding connected device ecosystem.
According to TCL's research, the most popular shared-data plan model allows multiple secondary SIMs, suitable for use in data-only devices such as tablets and dongles, share the inclusive data allowance of a primary SIM's service plan. Despite this being a popular pricing model across all regions, several European and North American markets also see a comeback of family plans where multiple SIMs of multiple users share a central pool of data, minutes and messages.
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