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市场调查报告书

数据共享计画?市场机会、商业模式、价格设定策略

Data Shared Plan Opportunities, Business Models and Pricing Strategies

出版商 Tariff Consultancy Ltd. 商品编码 306528
出版日期 内容资讯 英文
商品交期: 最快1-2个工作天内
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数据共享计画?市场机会、商业模式、价格设定策略 Data Shared Plan Opportunities, Business Models and Pricing Strategies
出版日期: 2014年06月24日内容资讯: 英文
简介

个人使用者数据共享计画在欧洲、北美行动通讯服务市场为主流、其他地区也准备引进。以预付形式为主的亚太地区是世界最大的行动通讯市场但数据共享计画的普及较慢、今后预计将与拉丁美洲一起迅速普及。对应网路设备的增加也促进了市场成长。数据共享计画的普及将让数据通讯专用(平板等)追加SIM卡也在世界各地普及、欧洲、北美将回复家族整体数据、通话、讯息共享形态。

本报告针对世界各国数据共享计画市场现状与未来展望分析、提供分析对像企业73家(欧洲38家、加拿大、美国6家、其他29家)服务计画与商业模式、使用人数、SIM卡发行数量、费用设定等资料。

目录

  • 背景/介绍
  • 数据共享计画促进因素
  • 世界73家数据供给计画:统计数据
  • 商业模式
  • 今后重点
  • 行销讯息
  • 各业者使用的宣传材料
  • 整合服务

最新市场数据(Excel形式)

  • 国家/地区/业者
  • 服务名称
  • 商业模式
  • SIM卡最大流通数辆
  • 最大用户数
  • 语音通话、SMS、可使用数据通讯的追加SIM卡
  • 追加SIM卡?数据通讯许容量
  • 手机用SIM卡:单次使用费用
  • 手机用SIM卡:月费
  • 平板用SIM卡:单次使用费用
  • 平板用SIM卡:月费
  • 数据通讯专用追加用SIM卡:单次使用费用
  • 数据通讯专用追加用SIM卡:月费
  • 行销讯息
  • 相互交换性与限制

分析对像企业(共73家)

目录
Product Code: DS

Shared-data plans for consumers become mainstream in Europe and North America as mobile service providers in other regions test the waters with innovative propositions.

Of 73 shared-data offerings documented globally in the second quarter 2014 by TCL, 38 appear in Europe, 6 in Canada and the USA and the remaining 29 in Africa, Asia Pacific , the Middle East and North Africa.

Despite being the world's most connected region by mobile subscriptions, predominantly prepaid Asia Pacific is yet to see a shift towards data propositions that allow sharing and consumption among multiple devices. TCL forecasts that shared-data offerings will take Asia Pacific andLatin Americaby storm as operators are exploring ways to monetise on data services and encourage customers to stay with their provider.

Driving the global momentum to shared-data propositions is operators' desire to capitalise on the continuously expanding connected device ecosystem.

According to TCL's research, the most popular shared-data plan model allows multiple secondary SIMs, suitable for use in data-only devices such as tablets and dongles, share the inclusive data allowance of a primary SIM's service plan. Despite this being a popular pricing model across all regions, several European and North American markets also see a comeback of family plans where multiple SIMs of multiple users share a central pool of data, minutes and messages.

Table of Contents

Background/Introduction

Shared-Data Plans Drivers

Statistics of 73 Shared-Data Plans Globally

Business Models

Further Discussion Points

Marketing Messages

Marketing Material used by operators

Executive Summary

Tracker

The Tracker available in Excel and allowing for comparisons of the following fields:

  • Country/Region/Operator
  • Service name
  • Business Model
  • Max No of SIMs
  • Max Nos of users
  • Additional SIM(s) can use voice, SMS, data
  • Additional SIM(s) data allowance
  • Off-off fee per additional phone SIM (LC/USD)
  • Monthly fee per additional phone SIM (LC/USD)
  • Off-off fee per additional tablet SIM (LC/USD)
  • Monthly fee per additional tablet SIM (LC/USD)
  • Off-off fee per additional data-only device SIM (LC/USD)
  • Monthly fee per additional data-only device SIM (LC/USD)
  • Marketing Message
  • Compatibilities and restrictions

Operators analysed

  • Albania/Vodafone
  • Australia/Telstra
  • Bahrain/Viva
  • Belgium/Mobistar
  • Belgium/Mobistar
  • Belgium/Base
  • Canada/Bell
  • Canada/Bell
  • Canada/Rogers
  • Canada/Telus
  • Cyprus/MTN
  • Denmark/TDC
  • Denmark/Telenor
  • Denmark/Telia
  • Egypt/Vodafone
  • Estonia/EMT
  • France/Orange
  • France/SFR
  • Germany/T-Mobile
  • Germany/Vodafone
  • Germany/Vodafone
  • Germany/O2
  • Greece/Cosmote
  • Greece/Vodafone
  • Hong Kong/China Mobile Hong Kong
  • Hong Kong/3
  • Hong Kong/SmarTone
  • Hong Kong/PCCW
  • Hong Kong/CSL (1010)
  • Hungary/T-Mobile
  • India/Reliance
  • Ireland/O2
  • Italy/TIM
  • Japan/NTT Docomo
  • Kuwait/Viva
  • Malaysia/Maxis
  • Malaysia/U Mobile
  • Netherlands/KPN
  • Netherlands/Vodafone
  • New Zealand/2degrees mobile
  • Nigeria/Etisalat
  • Norway/Netcom
  • Norway/Telenor
  • Portugal/Nos
  • Portugal/Portugal Telecom
  • Saudi Arabia/STC
  • Saudi Arabia/Zain
  • Saudi Arabia/Mobily
  • Saudi Arabia/Mobily
  • Singapore/Singtel
  • Singapore/StarHub
  • Singapore/StarHub
  • Singapore/M1
  • Slovenia/Telekom
  • South Africa/Vodacom
  • South Africa/Telkom Mobile
  • Spain/Movistar
  • Spain/Movistar
  • Spain/Vodafone
  • Spain/Orange
  • Spain/Yoigo
  • Spain/Yoigo
  • Sweden/Telenor
  • Sweden/Telenor
  • Sweden/Telia
  • Sweden/Telia
  • Thailand/DTAC
  • Thailand/AIS
  • Turkey/Turkcell
  • UAE/Du
  • UK/EE
  • USA/AT&T
  • USA/Verizon Wireless
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