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Pharma App Benchmarking 2014 - How Pharma companies make use of mobile apps

出版商 research2guidance 商品编码 317344
出版日期 内容信息 英文
商品交期: 最快1-2个工作天内
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医药品相关应用程序比较分析:制药企业的行动应用程序有效利用方法 Pharma App Benchmarking 2014 - How Pharma companies make use of mobile apps
出版日期: 2014年10月27日 内容信息: 英文


第1章 分析范围

第2章 关于research2guidance

第3章 管理摘要

第4章 医药品相关应用程序市场:制药产业的行动应用程序、流通管道的目前活用状况

  • 医药品相关应用程序的组合(产品结构)的规模与实际成果
  • 10种主要类别
  • 平台的偏好与地区性的扩展

第5章 应用程序组合比较

  • 应用程序组合的实际成果比较
  • 标的群组、主力地区、管理模式比较

第6章 大型制药企业的应用程序简介

  • Abbott/Abbvie
  • AstraZeneca
  • Bayer Healthcare
  • Bristol-Myers Squibb
  • GlaxoSmithKline
  • Johnson&Johnson
  • Merck
  • Novartis
  • Pfizer
  • Roche
  • Sanofi Aventis

第7章 提高应用程序组合的实际成果的选项

第8章 医药品相关应用程序的目录(各企业、各平台的一览)

第9章 图表一览


The report analyzes the global app publishing activities of the 11 leading Pharma companies on Android and iOS devices. It provides a detailed picture of which app categories Pharma companies concentrate on, how many apps they have published, which user groups they target, how they organize their app business and how successful they are.

The report analyzes app publishing activities on three levels:

Level 1 - Pharma app publisher industry view: The first chapter provides an overview of how Pharma companies are making use of the app channel today and how this has changed over the last 12 months.

Level 2 - Comparison of Pharma app activities: In the second part of the report, the companies are being analyzed on a company level and compared against each other.

Level 3 - Pharma app publisher profiles: The third part provides detailed profiles of the companies' app activities. It also highlights the most successful apps for professional and private users (based on downloads).

Companies in scope:

  • Abbvie/Abbott
  • Astra Zeneca
  • Bayer HealthCare
  • Bristol-Myer Squibb
  • GlaxoSmithKline
  • Johnson&Johnson
  • Merck
  • Novartis
  • Pfizer
  • Roche
  • Sanofi-Aventis

Apps in scope:

All apps available in the Apple App Store and in Google Play, which have been published by one of the 11 pharma companies.

Regional scope:


Target groups:

Anybody who is interested in mobile health, esp. pharma industry: app developer, pharma companies, investors, analysts, ...

Why read the report:

  • Analysis of 725 apps (iOS & Android) of the top pharma companies
  • Detailed benchmarking of the app activities of top pharma companies
  • Benchmarking includes the comparison of downloads, active users, target groups, app category, ...
  • Performance of the app portfolio of top 11 pharma companies, app publishing strategy, country focus, ...
  • Profiles of all pharma company app portfolios including top apps that target private and professional users
  • Based on the results of the benchmarking the report provides options for a better app portfolio performance for pharma apps

Table of Contents

1. Scope of the report

2. About research2guidance

3. Management summary

4. Pharma app market: How the Pharma industry uses the mobile app channel today

  • 4.1. The Pharma app portfolio size and performance
  • 4.2. The 10 main app categories of Pharma
  • 4.3. Platform preference and geographical reach of Pharma apps

5. App portfolio comparison

  • 5.1. Comparison of app portfolio performance
  • 5.2. Comparison of target groups, regional focus and governance models

6. Pharma Companies' App Profiles

  • 6.1. Abbott/Abbvie app profile
  • 6.2. AstraZeneca app profile
  • 6.3. Bayer Healthcare app profile
  • 6.4. Bristol-Myers Squibb app profile
  • 6.5. GlaxoSmithKline app profile
  • 6.6. Johnson&Johnson app profile
  • 6.7. Merck app profile
  • 6.8. Novartis app profile
  • 6.9. Pfizer app profile
  • 6.10. Roche app profile
  • 6.11. Sanofi Aventis app profile

7. Options for a better app portfolio performance

8. Pharma app catalogue (list of apps by company and platform)

9. List of figures

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