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市场调查报告书

宠物的美国市场:新的狗、猫的饲主

U.S. Pet Market Focus: New Dog and Cat Owners

出版商 Packaged Facts 商品编码 909288
出版日期 内容资讯 英文 106 Pages
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宠物的美国市场:新的狗、猫的饲主 U.S. Pet Market Focus: New Dog and Cat Owners
出版日期: 2019年08月26日内容资讯: 英文 106 Pages
简介

本报告提供不论宠物的年龄过去12个月新开始养宠物,「新」的宠物饲主相关人口统计分析,主要的消费流通管道与产品购买模式,小狗/小猫用配方宠物食品购买者的详细展望等汇整资料。

第1章 摘要整理

第2章 新的宠物领取概要

  • 亮点
  • 简介
  • 宠物领取、产品购买模式概要

第3章 新的狗的养父母的焦点

  • 本章的亮点
  • 简介
  • 小狗用配方狗食的购买者
  • 狗食整体 vs. 小狗用食品的购买统计

第4章 新的猫的养父母的焦点

  • 本章的亮点
  • 简介
  • 新的猫的养父母的人口统计
  • 小猫用配方猫食的购买者
  • 猫食整体 vs. 小猫用食品的购买统计
目录
Product Code: LA15558260

With a focus on dog or cat owners, this report provides a demographic analysis of “new” pet owners, defined as those who have adopted a new pet within the last 12 months, regardless of the age of the acquired pet.

With parallel data for dogs vs. cats, this report covers pet adoption rates, pet adopter demographics, and the topline channel shopping and product purchasing patterns of new pet adopters. The analysis also includes a detailed look at puppy/kitten formula pet food shoppers. Data are provided at the household level.

In addition to drawing on Packaged Facts' extensive research and publications on the pet industry, the analysis is based on online Packaged Facts surveys conducted between February 2019 and August 2019, as well as trade and syndicated sources including MRI-Simmons National Consumer Surveys.

As key indicators of new patterns, challenges, and growth opportunities in the pet industry, pet adoption and new pet owner shopping patterns are an important focus of U.S. pet market research. A somewhat higher percentage of cat owners than of dog owners adopt a new pet each year, reflecting in part the higher prevalence of multiple-cat ownership. Nonetheless, the number of pet-owning households who adopt dogs exceeds the number who adopt cats, given the greater population of dog-owning households.

New dog or cat owners are likely to be filling out their assortment of pet products, and thus generally show higher shopping rates across retail channels than do dog or cat owners overall. Even so, new dog or cat owners are disproportionately likely to shop at pet specialty stores and pet specialty websites. Similarly, new dog or cat owners generally show higher purchasing rates over the last 12 months across durable pet product types, with their elevated spending levels amplified by the purchasing of higher-priced versions of these products.

VIDEO DEMONSTRATION

Table of Contents

CHAPTER 1 - EXECUTIVE SUMMARY

  • Scope of Report
  • Methodology of Report
  • New Pet Adoption Overview
    • Table 1-1: Pet Ownership and New Pet Ownership by Type of Pet, 2019 (in percentages and in thousands)
  • Channel Shopping Patterns for Pet Products
    • Figure 1-1: General Channel Shopping Patterns for Pet Products - Dog or Cat Owners Overall vs. New Dog or Cat Owners, 2019 (percent)
  • Pet Product Purchasing Rates
    • Table 1-2: Purchasing Rates for Selected Pet Supply (Non-Food) Types - Dog Owners Overall vs. New Dog Owners, 2019 (percent)
    • Table 1-3: Purchasing Rates for Selected Pet Supply (Non-Food) Types - Cat Owners Overall vs. New Cat Owners, 2019 (percent)
  • Pet Product Spending Ranges
    • Table 1-4: Spending Ranges for Selected Dog Product Types Among Purchasers in Last 12 Months - Dog Owners Overall vs. New Dog Owners, 2019 (dollars spent)
  • New Dog Adopter Patterns
  • Puppy Food Shoppers
    • Figure 1-2: Purchasing Rates for Dog Food Overall and Puppy Formula Dog Food - Dry vs. Wet/Moist, 2009-2019 (percent of dog-owning households)
    • Figure 1-3: Purchasing Rates for Cat Food Overall and Kitten Formula Cat Food - Dry vs. Wet/Moist, 2009-2019 (percent of cat-owning households)
  • New Cat Adopter Patterns
  • Kitten Food Shoppers

CHAPTER 2 - NEW PET ADOPTION OVERVIEW

  • CHAPTER HIGHLIGHTS
  • INTRODUCTION
    • Scope of Report
    • Methodology of Report
  • OVERVIEW OF PET ADOPTION AND PRODUCT PURCHASING PATTERNS
    • Topline Pet Adoption Rates
      • Table 2-1: Pet Ownership and New Pet Ownership by Type of Pet, 2019 (in percentages and in thousands)
    • Channel Shopping Patterns for Pet Products
      • Figure 2-1: General Channel Shopping Patterns for Pet Products - Dog or Cat Owners Overall vs. New Dog or Cat Owners, 2019 (percent)
    • Pet Product Purchasing Rates
      • Table 2-2: Purchasing Rates for Selected Pet Supply (Non-Food) Types - Dog Owners Overall vs. New Dog Owners, 2019 (percent)
      • Table 2-3: Purchasing Rates for Selected Pet Supply (Non-Food) Types - Cat Owners Overall vs. New Cat Owners, 2019 (percent)
    • Pet Product Spending Ranges
      • Table 2-4: Spending Ranges for Selected Dog Product Types Among Purchasers in Last 12 Months - Dog Owners Overall vs. New Dog Owners, 2019 (dollars spent)
      • Table 2-5: Spending Ranges for Cat Toys Among Purchasers in Last 12 Months - Cat Owners Overall vs. New Cat Owners, 2019 (dollars spent)

CHAPTER 3 - FOCUS ON NEW DOG ADOPTERS

  • CHAPTER HIGHLIGHTS
  • INTRODUCTION
    • Note on New Dog Adopter Data
    • 7.4 Million New Dog Households
    • Where/How Pet Dogs Were Acquired
      • Figure 3-1: Sources for Acquisition/Adoption of Pet Dogs, 2019 (percent)
    • Size of Pet Dogs Acquired
      • Figure 3-2: Share of Pet Dog Ownership by Size - Newly Adopted Dogs vs. Dog Population Overall, 2019 (percent)
    • Inside/Outside Patterns for Keeping New Dogs
      • Figure 3-3: Inside/Outside Patterns for Keeping Pet Dogs - Newly Adopted Dogs vs. Dog Population Overall, 2019 (percent)
    • Most Important Sources of Information on Pet Care
      • Figure 3-4: Most Important Sources of Information on Pet Care - Newly Adopted Dogs vs. Dog Population Overall, 2019 (percent)
    • NEW DOG ADOPTER DEMOGRAPHICS
    • Patterns by Gender
      • Table 3-1: New Dog Adopter Patterns by Gender, 2019 (number, percent, and index)
    • Patterns by Age Bracket and Generational Cohort
      • Table 3-2: New Dog Adopter Patterns by Age Bracket, 2019 (number, percent, and index)
    • Patterns by Race/Ethnicity
      • Table 3-3: New Dog Adopter Patterns by Race/Ethnicity, 2019 (number, percent, and index)
    • Patterns by Geographic Region
      • Table 3-4: New Dog Adopter Patterns by Geographic Region, 2019 (number, percent, and index)
    • Patterns by Educational Attainment
      • Table 3-5: New Dog Adopter Patterns by Highest Educational Attainment, 2019 (number, percent, and index)
    • Patterns by Employment Status
      • Table 3-6: New Dog Adopter Patterns by Employment Status, 2019 (number, percent, and index)
    • Patterns by Household Income Bracket
      • Table 3-7: New Dog Adopter Patterns by Household Income, 2019 (number, percent, and index)
    • Patterns by Household Composition
      • Table 3-8: New Dog Adopter Patterns by Marital Status, 2019 (number, percent, and index)
      • Table 3-9: New Dog Adopter Patterns by Children in Household, 2019 (number, percent, and index)
    • Patterns by Type of Residence
      • Table 3-10: New Dog Adopter Patterns by Type of Residence, 2019 (number, percent, and index)
  • PUPPY FORMULA DOG FOOD SHOPPERS
    • Note on Dog/Puppy Food Buying Data
      • Figure 3-5: Purchasing Rates for Dog Food Overall and Puppy Formula Dog Food - Dry vs. Wet/Moist, 2009-2019 (percent of dog-owning households)
      • Figure 3-6: Purchasing Rates for Dry Puppy Food Overall vs. Purina Puppy Chow Brand Dry Dog Food, 2009-2019 (percent of dog-owning households)
  • OVERALL DOG FOOD VS. PUPPY FOOD PURCHASING DEMOGRAPHICS
    • Patterns by Gender
    • Patterns by Age Bracket and Generational Cohort
    • Patterns by Race/Ethnicity and Region
    • Patterns by Metropolitan Area Classification
    • Patterns by Educational Attainment
    • Patterns by Employment Status
    • Patterns by Household Income
    • Patterns by Marital Status and Household Composition
    • Patterns by Type of Residence
      • Table 3-11: Dog and Puppy Food Shopper Patterns by Gender - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-12: Dog and Puppy Food Shopper Patterns by Age Bracket - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-13: Dog and Puppy Food Shopper Patterns by Generational Cohort - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-14: Dog and Puppy Food Shopper Patterns by Race/Ethnicity - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-15: Dog and Puppy Food Shopper Patterns by Geographic Region - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-16: Dog and Puppy Food Shopper Patterns by Metropolitan Area Classification - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-17: Dog and Puppy Food Shopper Patterns by Highest Educational Attainment - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-18: Dog and Puppy Food Shopper Patterns by Employment Status - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-19: Dog and Puppy Food Shopper Patterns by Household Income - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-20: Dog and Puppy Food Shopper Patterns by Marital Status - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-21: Dog and Puppy Food Shopper Patterns by Number of People in Household - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-22: Dog and Puppy Food Shopper Patterns by Number of Adults in Household - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-23: Dog and Puppy Food Shopper Patterns by Number or Employed Adults in Household - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-24: Dog and Puppy Food Shopper Patterns by Children in Household - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 3-25: Dog and Puppy Food Shopper Patterns by Type of Residence - 2009, 2014, 2019 (total numbers, percentages, and indexes)

CHAPTER 4 - FOCUS ON NEW CAT ADOPTERS

  • CHAPTER HIGHLIGHTS
  • INTRODUCTION
    • Note on New Cat Adopter Data
    • 5.4 Million New Cat Households
    • Where/How Pet Cats Were Acquired
      • Figure 4-1: Sources for Acquisition/Adoption of Pet Cats, 2019 (percent)
    • Most Important Sources of Information on Pet Care
      • Figure 4-2: Most Important Sources of Information for Keeping Pet Cats - Newly Adopted Cats vs. Cat Population Overall, 2019 (percent)
  • NEW CAT ADOPTER DEMOGRAPHICS
    • Patterns by Gender
      • Table 4-1: New Cat Adopter Patterns by Gender, 2019 (number, percent, and index)
    • Patterns by Age Bracket and Generational Cohort
      • Table 4-2: New Cat Adopter Patterns by Age Bracket, 2019 (number, percent, and index)
    • Patterns by Race/Ethnicity
      • Table 4-3: New Cat Adopter Patterns by Race/Ethnicity, 2019 (number, percent, and index)
    • Patterns by Geographic Region
      • Table 4-4: New Cat Adopter Patterns by Geographic Region, 2019 (number, percent, and index)
    • Patterns by Educational Attainment
      • Table 4-5: New Cat Adopter Patterns by Highest Educational Attainment, 2019 (number, percent, and index)
    • Patterns by Employment Status
      • Table 4-6: New Cat Adopter Patterns by Employment Status, 2019 (number, percent, and index)
    • Patterns by Household Income Bracket
      • Table 4-7: New Cat Adopter Patterns by Household Income Bracket, 2019 (number, percent, and index)
    • Patterns by Household Composition
      • Table 4-8: New Cat Adopter Patterns by Marital Status, 2019 (number, percent, and index)
      • Table 4-9: New Cat Adopter Patterns by Children in Household, 2019 (number, percent, and index)
    • Patterns by Type of Residence
      • Table 4-10: New Cat Adopter Patterns by Type of Residence, 2019 (number, percent, and index)
  • FOCUS ON KITTEN FORMULA CAT FOOD SHOPPERS
    • Note on Cat/Kitten Food Buying Data
      • Figure 4-3: Purchasing Rates for Cat Food Overall and Kitten Formula Cat Food - Dry vs. Wet/Moist, 2009-2019 (percent of cat-owning households)
  • OVERALL CAT FOOD VS. KITTEN FOOD PURCHASING DEMOGRAPHICS
    • Patterns by Gender
    • Patterns by Age Bracket and Generational Cohort
    • Patterns by Race/Ethnicity and Region
    • Patterns by Metropolitan Area Classification
    • Patterns by Educational Attainment
    • Patterns by Employment Status
    • Patterns by Household Income Bracket
    • Patterns by Marital Status and Household Composition
    • Patterns by Type of Residence
      • Table 4-11: Cat and Kitten Food Shopper Patterns by Gender - 2009, 2014, 2019 (total numbers,percentages, and indexes)
      • Table 4-12: Cat and Kitten Food Shopper Patterns by Age Bracket - 2009, 2014, 2019 (total numbers,percentages, and indexes)
      • Table 4-13: Cat and Kitten Food Shopper Patterns by Generational Cohort - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 4-14: Cat and Kitten Food Shopper Patterns by Race/Ethnicity - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 4-15: Cat and Kitten Food Shopper Patterns by Geographic Region - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 4-16: Cat and Kitten Food Shopper Patterns by Metropolitan Area Classification - 2009, 2014,2019 (total numbers, percentages, and indexes)
      • Table 4-17: Cat and Kitten Food Shopper Patterns by Highest Educational Attainment - 2009, 2014,2019 (total numbers, percentages, and indexes)
      • Table 4-18: Cat and Kitten Food Shopper Patterns by Employment Status - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 4-19: Cat and Kitten Food Shopper Patterns by Household Income Bracket - 2009, 2014, 2019(total numbers, percentages, and indexes)
      • Table 4-20: Cat and Kitten Food Shopper Patterns by Marital Status - 2009, 2014, 2019 (total numbers,percentages, and indexes)
      • Table 4-21: Cat and Kitten Food Shopper Patterns by Number of People in Household - 2009, 2014,2019 (total numbers, percentages, and indexes)
      • Table 4-22: Cat and Kitten Food Shopper Patterns by Number of Adults in Household - 2009, 2014,2019 (total numbers, percentages, and indexes)
      • Table 4-23: Cat and Kitten Food Shopper Patterns by Number of Employed Adults in Household - 2009,2014, 2019 (total numbers, percentages, and indexes)
      • Table 4-24: Cat and Kitten Food Shopper Patterns by Children in Household - 2009, 2014, 2019 (total numbers, percentages, and indexes)
      • Table 4-25: Cat and Kitten Food Shopper Patterns by Type of Residence - 2009, 2014, 2019 (total numbers, percentages, and indexes)
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