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市场调查报告书

线上串流影片产品:采用的因素

Streaming Video Products: Driving Adoption

出版商 Parks Associates 商品编码 941806
出版日期 内容资讯 英文 74 Slides
商品交期: 最快1-2个工作天内
价格
线上串流影片产品:采用的因素 Streaming Video Products: Driving Adoption
出版日期: 2020年06月22日内容资讯: 英文 74 Slides
简介

随著付费电视订阅量的下降,线上串流影片产品的采用正在加速。

本报告调查并分析了促使消费者购买和升级线上串流影片设备(例如智能电视,线上串流媒体播放器,游戏机和连接的蓝光播放器)的因素与贩卖销售收益,介绍视频产品并从中赚钱。我们提供有关如何促进动力的系统信息。

内容

执行摘要

线上串流媒体市场

  • 常规收费电视与OTT订阅
  • 觀看影片使用的设备
  • 连接到Internet的线上串流影片产品的所有权
  • 线上串流媒体视频产品介绍
  • 线上影片传输的主要方法
  • 最常用的线上串流影片产品
  • 最常用的主要平台
  • 线上串流兼容平台介绍

智能电视/线上串流媒体播放器:品牌介绍和竞争因素

  • 最常用的电视型号
  • 智能电视操作系统
  • 所有者中最受欢迎的线上串流媒体播放器
  • 最常用的线上串流媒体播放器模型
  • Roku电视型号
  • 亚马逊fire电视
  • Apple TV
  • 智能电视/线上串流媒体播放器的所有权重复
  • 线上串流媒体播放器与智能电视识别
  • 对应智能电视推荐的SMP功能
  • 对应SMP推荐的智能电视功能
  • 按可用性因素对主要线上串流媒体播放器品牌的排名

消费者的购买行为和购买意愿

  • 打算在未来12个月内购买线串流式视频产品
  • 购买受COVID-19影响的娱乐产品的意图
  • 最近12个月内购买的线上串流式视频产品
  • 线上串流媒体视频产品:购买的前5个品牌
  • 产品购买类型
  • 收到产品作为礼物的新产品所有者
  • 转向流媒体视频产品的时代
  • 线上串流媒体视频购买渠道
  • 线上串流媒体视频产品:大型零售购买过程

熟悉产品功能,介绍,重要性

  • 熟悉电视功能
  • 线上串流媒体视频产品的5大功能
  • 购买当前智能电视时的主要功能
  • 购买流媒体播放器时所需的主要功能
  • 购买当前游戏机时的重要功能

购买智能电视/流媒体播放器/游戏机的注意事项

  • 未来购买电视的5个主要注意事项
  • 薄板电视的屏幕尺寸
  • 薄型电视尺寸
  • 下次购买电视的主要注意事项-带孩子的家庭
  • 主要电视购买注意事项:按家庭收入划分
  • 按年龄段分组下次购买电视的主要注意事项
  • 下次购买线上串流媒体播放器的主要注意事项
  • 带孩子购买线上串流媒体播放器家庭的下一个关键注意事项
  • 下次购买游戏机的主要注意事项
  • 下一个主要控制台购买对策-有孩子的家庭

线上串流影片产品介绍对服务订阅的影响

  • 按投放源划分的每周平均视频消费量
  • 使用最常用的流视频产品进行活动的每周平均时间
  • 选择OTT服务时平台可用性的重要性
  • 平台在美国大众家庭中的重要性
  • 平台在设备所有者中的重要性
  • 消费者如何订阅服务
  • 通过聚合器按平台订阅的消费者
  • 使用的游戏平台
  • 主要平台上的每周使用时间
  • 设备所有者之间的有吸引力的游戏订阅服务
  • 每月在视频娱乐上的平均支出

附录

目录

SYNOPSIS:

Adoption of streaming video products is accelerating as pay-TV subscriptions decline. This research examines the factors driving consumers to purchase and upgrade their streaming video devices, including smart TVs, streaming media players, gaming consoles, and connected Blu-ray players. It investigates the ways CE players can drive increased sales, adoption, and monetization of video products in this maturing market.

ANALYST INSIGHT:

"Following the worldwide outbreak of COVID-19, consumers turned to technology in order to remain productive and entertained. For these last months, the streaming video market has experienced greatly increased service usage, and consumer demand for streaming video products is at an all-time high." - Kristen Hanich, Senior Analyst, Parks Associates.

Table of Contents

Key Questions Answered

Survey Methodology

COVID-19 and Survey Timeline

Executive Summary

  • Industry Insight
  • Adoption of Streaming Video Products (2018-2020)
  • Primary Streaming Device (Q1/20)
  • Familiarity with TV Features (2019-2020)
  • Top 5 Device Features for Streaming Video Products (Q1/20)
  • Most Commonly Used Major Platform (Q1/20)
  • Features Preferred for Smart TVs over SMPs (2018 - 2020)
  • Intention to Purchase Products in Next 12 Months (2015 - 2020)
  • How Consumers Subscribe to Services (Q1/20)
  • Consumers Subscribing Through Aggregators By Platform (Q1/20)

The Streaming Media Market

  • Traditional Pay-TV vs. OTT Subscriptions (2017-2020)
  • Use of Devices for Watching Video (Q1/20)
  • Ownership of Any Internet-Connected Streaming Video Products (2012-2020)
  • Adoption of Streaming Video Products (2018-2020)
  • Primary Methods of Streaming Online Videos (2019 - 2020)
  • Most Commonly Used Streaming Video Products (2018 - 2020)
  • Most Commonly Used Major Platform (Q1/20)
  • Adoption of Streaming-Capable Platforms (Q1/20)

Smart TV and Streaming Media Players: Brand Adoption and Competitive Factors

  • Most Commonly Used TV Model (Q1/20)
  • Smart TV Operating System
  • Most-Commonly Used Streaming Media Player Among Owners (2014 - 2020)
  • Most Commonly Used Streaming Media Player Model
  • Roku TV Models
  • Amazon Fire TV
  • Apple TV
  • Overlap of Smart TV & Streaming Media Player Ownership (2017-2020)
  • Perceptions of Streaming Media Players vs Smart TVs (Q1/20)
  • Features Preferred for Smart TVs over SMPs (2018 - 2020)
  • Features Preferred for SMPs Over Smart TVs (2018 - 2020)
  • Ranking of Major Streaming Media Player Brands by Usability Factors (Q1/20)

Consumer Purchasing Behaviors and Purchase Intentions

  • Intention to Purchase Products Capable of Streaming Video in Next 12 Months (2015 - 2020)
  • Entertainment Product Purchase Intention Among Those Impacted By COVID-19 (Q1/20)
  • Streaming Video Products Purchased in the Prior 12 Months (2015 - 2020)
  • Streaming Video Products: Top Five Brands Purchased in Year 2019 (Q1/20)
  • Product Purchase Type (Q1/20)
  • New Product Owners Receiving Product as Gift (Q1/20)
  • Age of Replaced Streaming Video Products (Q1/20)
  • Streaming Video Product Purchase Channels (Q1/20)
  • Streaming Video Products: Purchase Process from Big-Box Retailers (Q1/20)

Product Feature Familiarity, Adoption and Importance

  • Familiarity with TV Features (2019-2020)
  • Top 5 Device Features for Streaming Video Products (Q1/20)
  • Device Features for Streaming Video Products, Cont'd (Q1/20)
  • Key Features When Buying Current Smart TV (Q1/20)
  • Key Features Desired When Buying Streaming Media Player
  • Important Features When Buying Current Gaming Console (Q1/20)

Purchase Considerations for Smart TVs, Streaming Media Players, and Gaming Consoles

  • Top 5 Purchase Considerations for Future TV (Q1/20)
  • Screen Size of Thin Panel TVs (2013-2020)
  • Size of Thin Panel TV (Q1/20)
  • Top Purchase Considerations for Next TV Among Households with Children (Q1/20)
  • Top Purchase Considerations for Next TV by Household Income (Q1/20)
  • Top Purchase Considerations for Next TV Purchase by Age Group (Q1/20)
  • Top Purchase Considerations for Next Streaming Media Player (Q1/20)
  • Top Purchase Considerations for Next Streaming Media Player Among Households with Children (Q1/20)
  • Top Purchase Considerations for Next Gaming Console (Q1/20)
  • Top Purchase Considerations for Next Gaming Console Among Households with Children (Q1/20)

Impact of Streaming Video Product Adoption on Service Subscriptions

  • Weekly Average Video Consumption by Distribution Sources (2010 - 2020)
  • Average Weekly Hours Spent on Activities Using Most Used Streaming Video Products (Q1/20)
  • Importance of Platform Availability When Selecting OTT Service (Q1/20)
  • Importance of Platform Among US Broadband Households
  • Importance of Platform Among Device Owners
  • How Consumers Subscribe to Services (Q1/20)
  • Consumers Subscribing Through Aggregators By Platform (Q1/20)
  • Gaming Platforms Used (Q1/20)
  • Hours Per Week Spent Gaming On Select Platforms (2019-2020)
  • Appeal of Game Subscription Service Among Device Owners (Q1/20)
  • Average Monthly Expenditure on Video Entertainment (2019-2020)

Appendix