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市场调查报告书

新型冠状病毒感染(COVID-19):对电信服务和娱乐的影响

COVID-19: Impact on Communications and Entertainment

出版商 Parks Associates 商品编码 941802
出版日期 内容资讯 英文 46 Slides
商品交期: 最快1-2个工作天内
价格
新型冠状病毒感染(COVID-19):对电信服务和娱乐的影响 COVID-19: Impact on Communications and Entertainment
出版日期: 2020年07月15日内容资讯: 英文 46 Slides
简介

消费类IT行业,尤其是娱乐,电信服务,内容和设备公司,需要定量地瞭解COVID-19对上一季度市场的影响。与以前有关公共卫生的事件一样,COVID-19大流行的大部分经济影响是由于消费者行为和厌恶行为的改变。

本报告调查了在全球大流行和美国局势恶化的情况下,COVID-19大流行对宽带,收费电视和OTT影片的电信服务和娱乐业的影响。我们将分析交付服务的日益增长的使用情况,并探讨对消息传递,影片呼叫,虚拟会议应用程序,影片游戏下载,流影片服务等的未来需求。

内容

本报告的主要研究内容

调查方法

COVID-19时间轴

执行摘要

  • 行业注意事项
  • 家庭宽带提供商净促销员得分
  • 有关宽带服务提供商支付账单金额的担忧
  • 有关账单支付的担忧可能导致未来12个月内服务中断
  • 打算取消付费电视服务
  • 大流行期间COVID-19 OTT服务的试用和转换
  • 按服务类型收费电视的介绍状态

对互联网服务提供商的影响:2020年第二季度

  • COVID-19对家庭服务订阅的影响
  • 在COVID-19大流行期间取消服务
  • 根据对帐单要求的关注程度终止试用后家庭服务
  • COVID-19对家庭互联网和移动服务的影响
  • COVID-19对家庭互联网服务的影响
  • 家庭互联网服务的重要性(2019年和2020年)
  • 未来12个月(2019-2020)的家庭互联网服务变化
  • 更改家庭互联网服务的可能性
  • 更改移动服务的可能性
  • 服务中止的可能性取决于对帐单支付的关注程度
  • 代替手机服务的服务
  • COVID-19大流行期间每个公司的服务取消状态

消费者对服务提供商的看法

  • 服务提供商净促销员评分(2018-2020)
  • 服务提供商对COVID-19危机应对的满意度
  • 认可家用ISP对COVID-19的支持
  • 移动服务提供商对COVID-19的响应意识
  • 消费者对ISP对COVID-19的反应的认识 消费者对移动电话服务提供商对COVID-19的回应的看法
  • 消费者对付费电视服务提供商对COVID-19的反应的看法

对付费电视和OTT服务的影响:2020年第二季度

  • 付费电视和OTT服务订阅(2011-2020)
  • 按服务类型收费电视介绍(2019-2020)
  • 在线收费电视服务:为新进入者和现有公司提供的服务(第1季度20)
  • 大流行期间按业务模型划分的COVID-19 OTT服务使用情况
  • 大流行期间COVID-19 OTT服务的试用和转换
  • OTT服务试用状态(2017-2020)
  • OTT服务试用状态(2019-2020)
  • OTT服务的试用和转换(2019-2020)
  • COVID-19大流行期间对在线影片服务的新订阅
  • COVID-19大流行期间订阅在线影片服务的原因
  • 在COVID-19大流行期间使用事务OTT服务

取消影片服务:2020年第二季度

  • 在COVID-19大流行期间取消影片服务
  • 取消常规收费电视
  • 在线付费电视的终止
  • 取消付费电视服务的原因
  • COVID-19打算在大流行后取消付费电视服务
  • 体育联盟关闭对未来取消付费电视的影响
  • 体育联赛恢复日期
  • 重新订阅付费电视服务的可能性
  • 减少内容管道对未来取消的影响
  • 在COVID-19大流行期间取消在线影片服务
  • 取消OTT服务的原因(2019-2020)
  • 促进在线影片服务的订户保留的元素
  • COVID-19打算在大流行后取消新推出的影片服务
  • 最喜欢的影片内容(2020年和2019年)
目录

SYNOPSIS:

Consumer technology industries, especially the entertainment/communications services, content, and devices markets, need thoughtful, strategic research that quantifies the impact of COVID-19 on the market for the next several quarters. As with previous public health incidents, the majority of economic impacts will come from changes and aversions in consumer behaviors. This research addresses short- and long-term questions related to consumer engagement with broadband, pay-TV, and OTT video services, including new subscriptions to and cancellations of leading services. It assesses which behaviorial changes are likely short-term in nature and which changes will last.

ANALYST INSIGHT:

"2020 has been an unprecedented time to be in the telecommunications and entertainment space. With an ongoing global pandemic, and worsening conditions in the United States, strong demand for technology products and services - surges in broadband usage; use of messaging, video calling, and virtual meeting applications; video game downloads; and subscriptions to streaming video services - will continue into 2021 and potentially even 2022." - Kristen Hanich, Senior Analyst, Parks Associates.

Table of Contents

Key Questions Answered

Survey Methodology

COVID-19 Timeline

Executive Summary

  • Industry Insight
  • Home Broadband Provider Net Promotor Score
  • Concern Over Paying Bills Among Heads of BB HHs
  • Likelihood of Cutting Services in Next 12 Months by Concern Over Paying Bills
  • Intention to Cancel Pay-TV Service
  • OTT Service Trials & Conversions During COVID-19
  • Pay-TV Adoption by Service Type

Impact on Internet Service Providers

  • COVID-19 Impact on Home Service Subscriptions (Q2/20)
  • Service Cancellation During COVID-19 (Q2/20)
  • Cancellation of Tested Home Services by Level of Concern Over Paying Bills (Q2/20)
  • COVID-19 Impact on Home Internet or Mobile Services (Q2/20)
  • COVID-19 Impact on Home Internet Service (Q2/20)
  • Importance of Home Internet Service (2019 vs. 2020)
  • Changes to Home Internet Service in the Next 12 Months (2019 - 2020)
  • Likelihood of Making Changes to Home Internet Service (Q2/20)
  • Likelihood of Making Changes to Mobile Service (Q2/20)
  • Likelihood of Dropping Services by Concern Over Paying Bills (Q2/20)
  • Substitutes for Mobile Phone Service (Q2/20)
  • Service Cancellations During COVID-19 by Specific Company (Q2/20)

Consumer Perception of Service Providers

  • Service Provider Net Promotor Score (2018 - 2020)
  • Satisfaction with Handling of COVID-19 Crisis by Service Providers (Q2/20)
  • Awareness of Home ISPs Responses to COVID-19 (Q2/20)
  • Awareness of Mobile Service Providers Responses to COVID-19 (Q2/20)
  • Consumer Perceptions of ISP's Handling of COVID-19 (Q2/20)
  • Consumer Perceptions of Mobile Phone Service Providers' Handling of COVID-19 (Q2/20)
  • Consumer Perceptions of Pay-TV Service Providers' Reactions to COVID-19 (Q2/20)

Impact to Pay TV and OTT Services

  • Pay-TV & OTT Service Subscriptions (2011 - 2020)
  • Pay-TV Adoption by Service Type (2019-2020)
  • Online Pay-TV Services: Digital Newcomers vs. Services from Incumbents (Q1/20)
  • OTT Service Use by Business Model During COVID-19 (Q2/20)
  • OTT Service Trials and Conversions During COVID-19 (Q2/20)
  • OTT Service Trials (2017 - 2020)
  • OTT Service Trials (2019 - 2020)
  • OTT Service Trial Conversions (2019 - 2020)
  • New Subscriptions to Online Video Services During COVID-19 (Q2/20)
  • Reasons for Online Video Service Subscription During COVID-19 (Q2/20)
  • Use of Transactional OTT Services During COVID-19 (Q2/20)

Video Service Cancellations

  • Video Service Cancellation During COVID-19 (Q2/20)
  • Traditional Pay-TV Cancellations (Q2/20)
  • Online Pay-TV Cancellations (Q2/20)
  • Reasons for Cancelling Pay-TV Services (Q2/20)
  • Intention to Cancel Pay-TV Services After COVID-19 (Q2/20)
  • Impact of Sports League Closures on Future Pay-TV Cancellations (Q2/20)
  • Expected Timeline for Sports League to Resume (Q2/20)
  • Likelihood of Re-subscribing to Pay-TV Service (Q2/20)
  • Impact of Reduced Content Pipeline on Future Cancellations (Q2/20)
  • Online Video Service Cancellation During COVID-19 (Q2/20)
  • Reasons for Cancelling OTT Services (2019 - 2020)
  • Drivers to Retain Online Video Service Subscribers (Q2/20)
  • Intentions to Cancel Newly Started Video Services After COVID-19 (Q2/20)
  • Most Enjoyed Video Content (2020 vs. 2019)