市场调查报告书

流媒体设备的引进□使用

Adoption and Use of Connected Video Devices

出版商 Parks Associates 商品编码 871380
出版日期 内容资讯 英文 55 Slides
商品交期: 最快1-2个工作天内
价格
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流媒体设备的引进□使用 Adoption and Use of Connected Video Devices
出版日期: 2019年07月09日内容资讯: 英文 55 Slides
简介

本报告是包含、智能电视平台、流媒体设备、智能STB、Android TV Soundbar、游戏控制工具等包含流媒体设备的市场调查、相关设备的持有状况、消费者的使用行为与变化、嗜好与购买标准、声控与电视统整等新功能的结合方式检证。

消费者分析:CE设备和移动轨道

主要调查课题

调查方法

定义:家庭宽频数量

定义□短缩词

内容提要

流媒体设备的引进

  • 家庭内连网的流媒体设备:拥有总数的变迁
  • 家庭内连网的流媒体设备:平均有宽频的家庭数量变迁
  • 流媒体设备总数变迁
  • 家庭内连网的娱乐设备:拥有总数的变迁
  • 家庭内连网的娱乐设备:种类
  • 拥有流媒体设备的人口分布

流媒体设备的品牌占有

  • 流媒体播放器品牌:引进数量的变迁
  • 流媒体播放器品牌:按照下载数的占有率变迁
  • 流媒体设备:前五大品牌

流媒体设备的使用动向

  • 数位媒体:一周的平均使用时间
  • 线上内容:不同设备的使用频率
  • 线上内容:为了接入内容而使用的设备
  • 被使用最多的C设备其一周的数位媒体平均使用时间
  • 生活中会访问的线上内容
  • 被使用最多的流媒体播放器种类
  • 流媒体播放器使用感想
  • 被使用最多的流媒体播放器
  • 被使用最多的CE设备的使用频率
  • 被使用最多的流媒体播放器品牌
  • 被使用最多的娱乐种类
  • 使用声控操作电视的方法
  • 付费电视使用数:按照使用的CE设备区分
  • vMVPD服务使用数:按照使用的CE设备区分

消费者的购买基准

  • 购买时重视的设备功能
  • 购买TV时重视的因素
  • 分析比较:智能TV vs 流媒体播放器

流媒体设备的购买□购买意愿

  • 过去12个月的流媒体设备购买记录
  • 流媒体设备的购买分类
  • 流媒体设备的购买通路
  • 流媒体设备的购买方式
  • 流媒体设备的购买意愿
目录

This study presents an overview of the current state of the streaming video device space including smart TV platforms, streaming media devices, smart set-top boxes, soundbars with Android TV, and gaming consoles. It examines the changing roles of these devices and how consumers are engaging with new functionality, such as voice control and live TV integration.

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Table of Contents

Consumer Analytics: CE Devices & Mobility Track

Key Questions Answered

Survey Methodology

Defining Heads of Broadband Households

Definitions and Abbreviations

Reading Parks Associates Charts

Executive Summary

  • Industry Insight
  • Key Findings and Market Impact

Adoption of Streaming Media Devices

  • Overall Internet-Connected In-Home Entertainment Device Ownership (2012-2019)
  • Average Numbers of Connected In-Home Entertainment Devices Owned Per BB HH (2014-2019)
  • Streaming Device Ownership (2011 - 2019)
  • Internet-Connected In-Home Entertainment Device Ownership (2012-2019)
  • Internet-Connected In-Home Entertainment Devices: Types Owned (Q1/19)
  • Demographic Distribution of Streaming Media Device Owners (Q1/19)

Market Share of Streaming Media Brands

  • Adoption of Streaming Media Player Brands (2017-2019)
  • Streaming Media Player: Brand Share by Installed Base (2015-2018)
  • Streaming Media Devices: Top Five Brands Purchased (2018-2019)

Streaming Media Device Usage Trends

  • Average Number of Hours Spent Weekly on Digital Media Activities (Q1/19)
  • Frequency of Accessing Online Content by Device (Q1/19)
  • Internet-Connected Device Used Most Often to Access Online Content (2018-2019)
  • Average Number of Hours Spent Weekly on Digital Media Activities by Most Used Connected CE Device (Q1/19)
  • Regularly Accessing Online Content by Device (2018-2019)
  • Most Used Streaming Media Player Type (Q1/19)
  • Usability Factors for Streaming Media Player (Q1/19)
  • Most Commonly Used Streaming Media Player Among Owners (2014-2019)
  • Frequency of Using Most Used Connected CE Device (Q1/19)
  • Brand of Streaming Media Player Most Often Used (Q1/19)
  • Most Likely Entertainment Activities to be Performed (Q1/19)
  • Methods Used to Control the TV Using Voice Commands (Q1/19)
  • Pay-TV Subscription By Connected CE Devices (Q1/19)
  • vMVPD Service Subscription by Connected CE Devices (Q1/19)

Consumer Buying Criteria

  • Importance of Device Capabilities During Purchase (Q1/19)
  • Important TV Purchase Considerations (Q1/19)
  • Aspect Comparison: Smart TV vs. Streaming Media Player (Q1/19)

Streaming Media Device Purchases & Intentions

  • Streaming Media Devices Purchased in the Last 12 Months (2017-2019)
  • Type of Purchase by Streaming Media Devices Purchased (Q1/19)
  • Purchase Channel of Steaming Media Devices (Q1/19)
  • Purchase Method of Streaming Media Devices (Q1/19)
  • Purchase Intention of Home Video Devices (2017-2019)
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