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简易格式/社群影片内容的消费习惯

Consumption Habits in Short-Form and Social Video Content

出版商 Parks Associates 商品编码 817517
出版日期 内容资讯 英文 70 Slides
商品交期: 最快1-2个工作天内
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简易格式/社群影片内容的消费习惯 Consumption Habits in Short-Form and Social Video Content
出版日期: 2019年03月31日内容资讯: 英文 70 Slides
简介

本报告针对行动线上社群体验的消费习惯进行验证,提供有关简易格式影片的主要视听族群与服务的体系化资讯。

执行摘要

在简易格式内容的消费习惯

  • 平均影片消费量:平台别
  • 觀看线上影片的使用来源
  • 线上影片平均觀看天数:内容觀看者之间的使用来源类别
  • 线上内容视听习惯
  • 各线上影片内容的觀众部门
  • 家庭影片娱乐的平均家计支出:简易格式内容视听部门别
  • 电视、电影视听习惯:简易格式内容视听部门别
  • 短内容视听习惯:电视内容视听部门别
  • OTT服务:简易格式视听部门间的商业模式别
  • 简易格式内容视听部门间的年龄分布
  • 简易格式内容视听部门间的性别分布
  • 简易格式内容视听部门间的各户成人人数
  • 简易格式内容觀看者间的技术引进

shoulder programming的视听习惯

  • shoulder programming的简易格式视听量
  • shoulder programming:简易格式内容觀众别
  • shoulder programming觀众间的年龄分群
  • shoulder programming觀众间有小孩的家庭

简易格式影片的内容探索与喜好选择

  • 简易格式内容的搜寻方法
  • 简易格式内容探索:视听部门别
  • 简易格式内容的5大搜寻方法:年龄别
  • 简易格式内容的5大搜寻方法:人种别
  • 简易格式内容的5大搜寻方法:技术引进别
  • 简易格式内容视听类别:觀众别
  • 简易格式内容视听类别:视听部门别
  • 简易格式内容5大类别:年龄别
  • 简易格式内容5大类别:教育程度别
  • 简易格式内容5大类别:影片探索方法别

游戏和简易格式的消费习惯

  • 每周平均游戏游玩总时间
  • 每周平均游戏游玩总时间:年龄别
  • 每周平均游戏游玩总时间:教育别
  • 每周平均游戏游玩总时间:性别
  • 每周平均游戏游玩总时间:技术引进别
  • 每周平均游戏游玩总时间:简易格式视听部门别
  • 简易格式影片视听:游戏部门别
  • 游戏游玩频率:简易格式内容觀众别
  • 简易格式内容探索:游戏部门别
  • 简易格式内容视听类别:游戏部门别
  • 简易格式视听部门:玩家别
  • 简易格式内容探索:玩家别
  • 简易格式内容视听类别:玩家别

电竞消费习惯

  • 电竞比赛/淘汰赛觀众
  • 电竞觀众间的简易格式视听部门
  • 简易格式内容视听部门间的电竞收视率
  • 线上影片视听的使用平台:电竞觀众别
  • 电竞收视率:人种别
  • 电竞收视率:技术引进部门别
  • 电竞收视率:年龄别
  • 电竞收视率:性别
  • 电竞收视率:有小孩的家庭类别
目录

SYNOPSIS:

Average video viewing on computers and mobile devices has increased since 2010, but lower viewing volume compared to television may indicate shorter instances of video viewing. With platforms like YouTube, Facebook, and Snapchat emerging and capturing audiences in the mobile space, short-form video content presents a unique audience and monetization opportunity for content providers. This research identifies consumption habits for mobile, online, and social experiences and identifies key audience segments and services related to short-form video.

ANALYST INSIGHT:

“Short-form and social video content are important elements of consumers' entertainment habits, especially among younger viewers. Short-form video (content of 10 minutes or less) has become a mainstay of news and information as many sources are turning to this format to provide users with short, digestible snippets that can be viewed anytime.” - Billy Nayden, Research Analyst, Parks Associates.

Table of Contents

Executive Summary

  • Industry Insight
  • Definitions
  • Key Findings and Market Impact

Consumption Habits in Short-Form Content

  • Total Average Video Consumption by Platform (Q3/18)
  • Sources Used to Watch Video Online (2017-2018)
  • Average Numbers of Days Watching Online Video by Source Used Among Content Viewers (Q3/18)
  • Online Content Viewing Habits (Q3/18)
  • Viewer Segments of Each Online Video Content (Q3/18)
  • Average Household Expenditure on Home Video Entertainment by Short-Form Content Viewing Segments (Q3/18)
  • TV & Movie Viewing Habits by Short-Form Content Viewing Segments (Q3/18)
  • Short Content Viewing Habits by TV Content Viewing Segments (Q3/18)
  • OTT Service by Business Model Among Short-Form Viewing Segments (Q3/18)
  • Age Breakdown Among Short-Form Content Viewing Segments (Q3/18)
  • Gender Breakdown Among Short-Form Content Viewing Segments (Q3/18)
  • Number of Adults in Household Among Short-Form Content Viewing Segments (Q3/18)
  • Technology Adoption Among Short-Form Content Viewers (Q3/18)

Shoulder Programming Viewership Habits

  • Amount of Short-Form Viewing that is Shoulder Programming (Q3/18)
  • Shoulder Programming by Short-Form Content Viewers (Q3/18)
  • Age Groups Among Shoulder Programming Viewers (Q3/18)
  • Households With Children Among Shoulder Programming Viewers (Q3/18)

Content Discovery and Preferences for Short-Form Video

  • Ways to Discover Short-Form Content (Q3/18)
  • Short-Form Content Discovery by Viewing Segments (Q3/18)
  • Top 5 Ways to Find Short-Form Content by Age (Q3/18)
  • Top 5 Ways to Find Short-Form Content by Race (Q3/18)
  • Top 5 Ways to Find Short-Form Content by Technology Adoption (Q3/18)
  • Genres of Short-Form Content Watched by Viewers (Q3/18)
  • Genre of Short-Form Content Watched by Viewing Segment (Q3/18)
  • Top 5 Genres of Short-Form Content by Age (Q3/18)
  • Top 5 Genres of Short-Form Content by Education Level (Q3/18)
  • Top 5 Genres of Short-Form Content by Ways of Finding the Video (Q3/18)

Gaming and Short-Form Consumption Habits

  • Total Average Gaming Hours Per Week (2017-2018)
  • Total Average Gaming Hours Per Week by Age (Q3/18)
  • Total Average Gaming Hours Per Week by Education (Q3/18)
  • Total Average Gaming Hours Per Week by Gender (Q3/18)
  • Total Average Gaming Hours Per Week by Technology Adoption Segment (Q3/18)
  • Total Average Gaming Hours Per Week by Short-Form Viewing Segments (Q3/18)
  • Short-Form Video Viewing by Gaming Segments (Q3/18)
  • Gaming Frequency by Short-Form Content Viewers (Q3/18)
  • Short-Form Content Discovery by Gaming Segments (Q3/18)
  • Genre of Short-Form Content Watched by Gaming Segment (Q3/18)
  • Short-Form Viewing Segments by Gamers (Q3/18)
  • Short-Form Content Discovery by Gamers (Q3/18)
  • Genre of Short-Form Content Watched by Gamers (Q3/18)

Esports Consumption Habits

  • Viewers of Esports Matches or Tournaments (2017-2018)
  • Short-Form Viewing Segments Among Esports Viewers (Q3/18)
  • Esports Viewership Among Short-Form Content Viewing Segments (Q3/18)
  • Platforms Used to Watch Video Online by Esports Viewers (2017-2018)
  • Esports Viewership by Race (Q3/18)
  • Esports Viewership by Technology Adoption Segments (Q3/18)
  • Esports Viewership by Age (Q3/18)
  • Esports Viewership by Gender (Q3/18)
  • Esports Viewership by Households With Children (Q3/18)
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