市场调查报告书

消费者市场区隔:智慧家庭包装

Consumer Segmentation: Smart Home Packages

出版商 Parks Associates 商品编码 322750
出版日期 内容资讯 英文 50 Slides
商品交期: 最快1-2个工作天内
价格
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消费者市场区隔:智慧家庭包装 Consumer Segmentation: Smart Home Packages
出版日期: 2014年12月30日内容资讯: 英文 50 Slides
简介

本报告提供智慧家庭设备服务市场区隔分析、导入产品与服务的可能性的特定最高消费者市场区隔、各市场区隔间的动机差异、及3个虚拟智慧家庭套组提示的消费者引进智慧家庭系统意愿的检测等汇整资料,为您概述为以下内容。

目录

关于本调查

上次调查

主要调查结果

产业分析

建议

市场区隔概要

  • 市场区隔概要
  • 市场区隔的调查手法
  • 市场区隔的人口统计简介
  • 所得估计(1,000美元):各市场区隔
  • 家庭保全系统拥有、专门监测服务的加入:各市场区隔
  • 智慧家庭设备购买意愿处于的人、所有者:各市场区隔
  • 智慧家庭设备购买意愿:各市场区隔
  • 行动的4个群组
  • 行动的动机:各市场区隔

智慧家庭包装的需求:各市场区隔

  • 3个虚拟智慧家庭包装
  • 智慧家庭系统购买&专门监测服务加入的可能性
  • 智慧家庭包装购买的可能性
  • 不购买智慧家庭包装的理由

人体像行销

Parks Associates的追加调查

目录

Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer willingness to adopt smart home systems by presenting three hypothetical smart home packages.

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Table of Contents

About the Research

Previous Research

  • Growth in Self-Installed Energy and Smart Home Systems (Q4/14)
  • 360 View: Residential Security and Smart Home (Q3/14)
  • The Internet of Things: Business Models & Opportunities (Q3/14)
  • Evolution of Smart Home and the Internet of Things (Q2/14)
  • Winning Business Models from a Consumer Perspective (Q1/14)
  • Smart Home Packages (Q4/13)

Key Findings

Industry Insight

Recommendations

Segmentation Overview

  • Segmentation Overview
  • Segmentation Methodology
  • Segment Demographic Profile
  • Estimated Income ($1,000s) by Segment (Q2/14)
  • Home Security System Ownership and Professional Monitoring Service Subscription by Segment (Q2/14)
  • Smart Home Device Intenders and Owners by Segment (Q3/14)
  • Smart Home Device Purchase Intention by Segment (Q3/14)
  • Four Groups of Attitudes
  • Attitudinal Motivations by Segment (Q2/14)

Demand for Smart Home Packages by Segment

  • Three Hypothetical Smart Home Packages
  • Likelihood of Buying a Smart Home System & Subscribing to a
  • Professional Monitoring Service (Q4/13)
  • Likelihood of Purchasing Smart Home Package (Q4/13)
  • Reason for Not Purchasing Smart Home Packages (Q4/13)

Marketing Personas

  • Segment Personas- Smart Device Intenders
  • Segment Personas: Young Adrift
  • Segment Personas: Young Go Getters
  • Segment Persona: Picket Fencers
  • Segment Persona: Life Interrupted & Empty Nesters

Additional Research from Parks Associates

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