Cover Image
市场调查报告书

远距教学的进一步演变:MOOC(大规模开放线上课程)

Next in the Evolution of Distance Learning: Massively Open Online Courses (MOOCs)

出版商 Ovum (TMT Intelligence, Informa) 商品编码 264836
出版日期 内容信息 英文 22 Pages
商品交期: 最快1-2个工作天内
价格
Back to Top
远距教学的进一步演变:MOOC(大规模开放线上课程) Next in the Evolution of Distance Learning: Massively Open Online Courses (MOOCs)
出版日期: 2013年03月04日 内容信息: 英文 22 Pages
简介

本报告提供全球各国的数位学习的MOOC(Massively Open Online Courses:大规模开放线上课程)的引进·有效利用的现状与今后的市场机会相关分析,到目前为止的普及情形和推动要素,普及应该克服的课题,商务上·技术上的关注点,今后预测与市场机会等调查数据·考察,并将结果概述为以下内容。

摘要

  • 分析背景
  • Ovum的见解
  • 主要的讯息
    • 各种强力的市场要素,促进MOOC
    • 产业对MOOC积极,模式和有效利用策略不透明
    • 现有的教育技术供应商新机会来临
    • 高等教育机关注入多少资金,MOOC正在改变

市场背景:教育机关寻求新的成长机会

  • 线上学习计划用新方法扩大
    • 各种强力的市场要素,促进MOOC
      • 高等教育的费用持续上升
      • 线上学习的接受扩大
      • 高等教育的设备利用扩大
    • 如果资金筹措等阻碍因素不适当处理,MOOC扩大气势将停滞
      • 达到免费的极限,MOOC似乎并不能够维持
      • 单位取得制度可能引进,其认识没有扩大
      • 剽窃行为,成为MOOC的引进·评估的障碍
    • 怀疑持续MOOC的趋势

商务焦点:被广泛接受的MOOC的模式还不存在

  • 线上学习模式的成功案例尚未出现
    • 远距教学从函授讲座到完全线上学位
    • 目前MOOC的经营模式不持续
    • MOOC不能修复高等教育崩坏的成本模式,改变高等教育需要支付多少

技术上的焦点:寻求支持最好的技术MOOC

  • 使线上授课成为可能的工具,比以往任何时候都有效
    • YouTube,容易达成MOOC的必要技术
    • 随著MOOC迷增加,竞争环境也更激烈
      • Blackboard
      • Coursera
      • edX
      • Instructure
      • Khan Academy
      • Knewton
      • Udacity
    • 教育技术供应商的庞大市场机会

建议

  • 教育机关的建议
    • MOOC的谨慎行动
    • 教育机关必须因应学生的需求,控制产生收益的革新不可或缺少的费用增加
  • 供应商的建议
    • 不可与教育机关的见解混淆的MOOC的技术见解
    • 更多的LMS(学习管理系统)供应商,需要自家公司服务包含MOOC

附录

图表一览

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录
Product Code: IT008-000174

Abstract

Introduction

This report examines how massively open online courses (MOOCs) are shaping the higher education industry and how education technology vendors can capture new opportunities arising from the MOOC trend.

Highlights

  • A myriad of powerful market forces are driving MOOCs.
  • The industry is motivated for MOOCs, but the models and monetization are unclear
  • MOOCs will not mend the broken higher education cost model but will change how higher education is paid for in the future

Features Benefits

  • Analyzes the implications of creating and using MOOCs in higher education
  • Highlights the pros and cons of MOOCs for both institutions and vendors
  • Offers recommendations for institutions and technology vendors on how to approach MOOC opportunities.

Questions Answers

  • How will MOOCs shape the higher education industry?
  • How can existing education technology vendors extend their offerings to include MOOCs?

Table of Contents

Headings

SUMMARY

  • Catalyst
  • Ovum view
  • Key messages
    • A myriad of powerful market forces are driving MOOCs
    • The industry is motivated for MOOCs, but the models and monetization are unclear
    • New opportunities are being created for existing education technology vendors
    • MOOCs will change how higher education is paid for

MARKET CONTEXT: INSTITUTIONS ARE SEEKING NEW OPPORTUNITIES FOR GROWTH

  • Online learning programs will expand in new ways
    • A myriad of factors is driving the uptake of MOOCs
      • The cost of higher education continues to rise
      • The acceptance of online learning is growing
      • The pervasiveness of devices in higher education is increasing
    • MOOCs' momentum will stall if inhibitors such as financing are not addressed
      • MOOCs are unlikely to sustain themselves if they are free
      • Where course credit is available, it may not be widely recognized
      • Plagiarism is serving as a hurdle to the adoption and reputation of MOOCs
    • Skepticism continues to tower over the MOOC movement

BUSINESS FOCUS: NO BROADLY ACCEPTED MODEL FOR MOOCs YET

  • Successful online learning models remain to be seen
    • Distance learning has evolved from correspondence courses to fully online degrees
    • The current business model for MOOCs is not sustainable
    • MOOCs will not mend the broken higher education cost model but will change how higher education is paid for

TECHNOLOGY FOCUS: FIGURING OUT THE BEST TECHNOLOGY TO SUPPORT MOOCs

  • Tools enabling online instruction are more effective than ever
  • YouTube has made the technology needed for MOOCs easier
  • As MOOC mania grows, so does the competitive landscape
    • Blackboard
    • Coursera
    • edX
    • Instructure
    • Khan Academy
    • Knewton
    • Udacity
  • Ahead lies a clear opportunity for education technology vendors

RECOMMENDATIONS

  • Recommendations for institutions
    • Tread carefully with MOOCS
    • Institutions must be prepared to manage the inevitable burst of innovation to meet student demand and generate revenue
  • Recommendations for vendors
    • Do not confuse the technical view of MOOCs with the institutional view
    • More LMS vendors should extend their offerings to include MOOCs

APPENDIX

  • Further reading
  • Methodology
  • Author
  • Ovum Consulting
  • Disclaimer

Figures

  • Figure 1: What is a massively open online course (MOOC)?
  • Figure 2: The drivers and inhibitors of MOOCs
  • Figure 3: The increasing cost of higher education in comparison to other goods in the US
  • Figure 4: Student loan debt growth since 1999
  • Figure 5: The 'freemium model' for MOOCs
Back to Top