市场调查报告书
商品编码
990479

妇女运动服市场的增长,趋势和预测(2021-2026)

Women Active Wear Market - Growth, Trends and Forecasts (2022 - 2027)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 150 Pages | 商品交期: 2-3个工作天内

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  • 全貌
  • 简介
  • 目录
简介

预计全球女性运动服市场在预测期内将以5.72%的复合年增长率增长。

  • 由于对健康意识较强的年轻女性的关注程度日益提高,因此女性活跃的服装市场正在显著增长,这些女性更喜欢健身和保健,例如健身房,运动和瑜伽。此外,合成纤维的技术改进使氨纶等产品比天然材料更具柔韧性,耐用性和耐洗性,直接销售(D2C)以及与设计师运动服装品牌的名流合作,我一直在为您服务。
  • 但是,假冒产品的存在是质量和安全问题的根源,并且对于品牌和消费者而言都是一场持久战。

该报告调查了女性运动服市场,分析了市场概况,市场增长和障碍,市场规模趋势以及按类型,分销渠道和地区,竞争状况和主要因素进行的预测,并提供了诸如公司概况和主要信息等全面信息。市场机会。

目录

第1章简介

第2章调查方法

第3章执行摘要

第4章市场动态

  • 市场驱动力
  • 市场限制
  • 波特的五种力量分析

第5章市场细分

  • 按产品类型
    • 上衣和T恤
    • 运动裤和瑜伽裤
    • 裙子和短裙
    • 卡车服
    • 运动衫/外套
    • 其他
  • 通过分销渠道
    • 超市/大卖场
    • 专卖店
    • 在线零售商店
    • 其他分销渠道
  • 按地区
    • 北美
    • 欧洲
    • 亚太地区
    • 南美洲
    • 中东和非洲

第6章竞争情况

  • 最活跃的公司
  • 最受欢迎的策略
  • 市场份额分析
  • 公司简介
    • Adidas AG
    • Mizuno USA
    • NIKE, Inc.
    • Decathlon
    • Gap Inc
    • Amante
    • The Columbia Sportswear Company
    • Under Armour, Inc
    • PUMA SE
    • VIE ACTIVE
    • Jockey

第7章 市场机会与动向

第8章 COVID-19对市场的影响

目录
Product Code: 71909

Global Women Active Wear Market is projected to grow at a CAGR of 5.72% during the forecast period 2021-2026.

Key Highlights

  • The women activewear market is growing a significant growth rate, due to the rising awareness among younger female adults, who are becoming more health-conscious, seeking out fitness and wellness activities such as gymming, sports, and yoga. Also, technological improvements to synthetic fiber that have made products like spandex more flexible, durable, and washable than natural materials, celebrity collaborations with direct-to-consumer (D2C) and designer activewear brands and the gradual blurring of lines between work attire and workout attire continue to propel this industry forward.
  • However, the presence of counterfeits is a cause for quality and safety issues, a constant battle for brands and consumers alike. For instance, In January 2018, Nike identified counterfeit activewear products worth more than USD 50,000 at Dulles International Airport in Virginia. These issues are leading to declining sales of the key activewear market players, negatively affecting market share.
  • Various studies have depicted that activewear sell outs shot up by 40% in the United States and 97% in the United Kingdom as retailers encourage consumers to work out at home as sporting events canceled and gyms closed due to the govemrnet nomes implemented actors the globe in order to decrease the COVID-19 impact.

Key Market Trends

Growing Influence of Athleisure and Healthy Lifestyle Trends

In line with the athleisure trend, female consumers are increasingly seeking various sports equipment that includes footwear, clothing, and protective gear and accessories. Additionally, a continued shift toward more active lifestyles is driving the demand for leisure activities such as running and cycling gears across the world.​ In developed European economies, expenditure on sporting goods and services is witnessing notable growth, owning to the increase in government investments, driving sport participation in the European countries. For instance, the government of Ireland announced details of its USD 258 million ten-year national sports policy, which aims to increase participation in sports to 50% of the population by 2027. This trend is likely to support the market growth in the region.​

Asia-Pacific is the Fastest Growing Market

The growth of the activewear market in Asia-Pacific is driven by an upsurge in disposable income, change in lifestyles, and an increase in urbanization in various countries of this region. Further, countries like China and India have the largest millennial demographic and emerging as activewear hotspots. The growth of the market in general and the call for sustainable alternatives like cotton could see mass mobilizations with sustainability at the fore, could give rise to new influencers, fashion experts, more indie D2C brands, collaborations, and retail experiences in the athleisure scene. In addition, the Indian customer base has become increasingly health-conscious, which fuels the adoption of women's activewear.

Competitive Landscape

The global women active wear market is highly fragmented and consists of regional and international competitors. It is dominated by players, like Nike Inc., adidas AG, Under Armour, The Columbia Sports Company, and NIKE, Inc., among others. Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base. Companies compete based on different factors, including product offerings, material, design, size, and marketing activities, in order to gain competitive advantages in the market studied.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Tops & T-Shirts
    • 5.1.2 Sweatpants & Yoga Pants
    • 5.1.3 Skirts & Skorts
    • 5.1.4 Tracksuits
    • 5.1.5 Sweatshirts/Jacket
    • 5.1.6 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Speciality Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Adidas AG
    • 6.4.2 Mizuno USA
    • 6.4.3 NIKE, Inc.
    • 6.4.4 Decathlon
    • 6.4.5 Gap Inc
    • 6.4.6 Amante
    • 6.4.7 The Columbia Sportswear Company
    • 6.4.8 Under Armour, Inc
    • 6.4.9 PUMA SE
    • 6.4.10 VIE ACTIVE
    • 6.4.11 Jockey

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET