Laundry Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
Laundry appliances are those devices that are used to clean clothes and textiles. The growth of the laundry appliances market is fuelled by factors such as rising number of middle-class populations which can afford washing machine and dryers, increased disposable income, changing lifestyle and increased level of standard of living. A growing number of working women populations is also acting as a growth driver for the laundry appliances market. Trends include innovating to increase efficiency and energy efficiency, as well as water consumption, due to environmental guidelines highlighted by several governments. The smart appliances trend is pervasive through the usage of sensors, and other components used in smart technology. This market, dependent on real estate growth, both purchase and rental refurbishing are also innovating for smaller appliances, because of different housing arrangements across the world.
Rise in Population is Driving the Market
An increase in population fosters the demand for laundry appliances. The increasing population and rising working-class population are the driving forces of the laundry appliances industry. The growth of the laundry appliances market is fuelled by factors such as rising number of middle-class populations which can afford washing machine and dryers, increased disposable income, changing lifestyle and increased level of standard of living. An increase in the number of women working population is driving the demand for appliances such as Washing Machine that assists women with household chores. Moreover, the increasing urban population across the world is anticipated to display a higher adoption rate and substantial growth in laundry appliances market revenue over the forecast period.
Growth in the population living in urban areas resulting in increased levels of disposable income that have made these appliances affordable; these factors are expected to drive the market growth. Asia-Pacific will be the fastest-growing region due to the rising economy level and a large population offers huge market potential.
Smart Homes are Driving the Market
The growth of the smart home market is driven by various factors, such as the increasing number of internet users, rising consumer disposable income in developing economies, the growing importance of home monitoring in remote locations, growing need for energy-saving and low carbon emission-oriented solutions, the rapid proliferation of smartphones and smart gadgets, expansion of smart home product portfolio by a large number of players, growing concern about safety, security, and convenience among the general population. Technological advancement in the smart homes category is resulting in higher demand for connected appliances, such as smart washers, as a source of luxury and convenience.
Increased adoption of the automatic washing process as an essential part of everyday housekeeping activity among Europeans has created lucrative growth prospects in the region. Moreover, the higher indulgence of Americans in smart devices and smart homes is ramping up the sales of smart washing machines owing to the increased prominence of connected devices. Moreover, the growing scarcity of water across the globe is compelling manufactures to devise products with technology that minimizes the use of water. Thus, these smart washing machines with Energy Star ratings can save a lot of water as compared to conventional washing machines.
The report covers major international players operating in the Laundry Appliances Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.