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市场调查报告书

梅斯卡尔酒 (Mezcal、墨西哥特产蒸馏酒)的全球市场:成长率,趋势及预测分析(2019年~2024年)

Mezcal Market - Growth, Trends, and Forecasts (2020 - 2025)

出版商 Mordor Intelligence LLP 商品编码 708658
出版日期 内容资讯 英文
商品交期: 2-3个工作天内
价格
梅斯卡尔酒 (Mezcal、墨西哥特产蒸馏酒)的全球市场:成长率,趋势及预测分析(2019年~2024年) Mezcal Market - Growth, Trends, and Forecasts (2020 - 2025)
出版日期: 2020年04月01日内容资讯: 英文
简介

全球梅斯卡尔酒市场在2019年~2024年间的这段预测期间内,预计将以14.2%的年复合成长率成长。

本报告提供全球梅斯卡尔酒市场调查,整体市场趋势,各产品、地区的详细趋势,市场成长的影响要素分析,竞争情形,主要企业简介等总括性汇整资讯。

目录

第1章 简介

  • 调查的成果
  • 调查的前提条件
  • 调查范围

第2章 调查方法

第3章 摘要整理

  • 市场概况

第4章 市场动态

  • 市场成长要素
  • 市场阻碍因素
  • 波特的五力分析
    • 新加入厂商的威胁
    • 买主/消费者谈判力
    • 供应商谈判力
    • 替代产品的威胁
    • 产业内的竞争激烈度

第5章 市场区隔

  • 各产品类型
    • Mezcal Joven
    • Mezcal Reposado
    • Mezcal anejo
    • 其他类型
  • 各流通管道
    • 离线零售店
    • 网路零售店
  • 地区
    • 北美
    • 欧洲
    • 亚太地区
    • 南美
    • 中东、非洲

第6章 竞争情形

  • 最活跃的公司
  • 最常采用的策略
  • 市场占有率分析
  • 企业简介
    • Pernod Ricard
    • Ilegal Mezcal
    • William Grant & Sons Ltd.
    • Rey Campero
    • El Silencio Holdings, INC.
    • Mezcal Vago
    • Lagrimas de Dolores
    • Fidencio Mezcal

第7章 市场机会及未来趋势

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目录
Product Code: 64578

Market Overview

Mezcal market is growing at a CAGR of 14.2% during the forecast period (2019-2024).

  • The demand for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is expected to increase further over the forecast period.
  • The large millennial consumer base across the globe is encouraging vendors to expand their geographical presence, which, in turn, is bolstering the mezcal market's growth.
  • Consumers are preferring mezcal over other tequila products due to the availability of a variety of flavors.

Scope of the Report

Mezcal market offers different products such as mezcal joven, mezcal reposado, mezcal anejo, and other types through offline and online retail stores. Mezcal vendors are catering primarily to this large demographic consumer base as the consumption of tequila and mezcal is maximum among this consumer segment.

Key Market Trends

United States Witnessed Increased Consumption of Mezcal and Tequila

Consumers are preferring mezcal over other types of tequila which is playing a major role to boost the mezcal consumption in the country. The rise of cocktail culture in the United States has helped make mezcal trendy, with bars offering various varieties of mezcal and tequila. Also, the growing consumption of mezcal in the US and Mexico, and changing consumer preference towards new category like extra-anejo- which is produced from 100% Agave- have been supporting the market growth of Mezcal anejo over the past few years.

North America Held Largest Market Revenue

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for mezcal in the North American region. Key players in the North American region are considering the increasing popularity of mescal and are investing to open production plants in the region, which is highly popular for the production of mescal. Furthermore, the demand for spirits across the on-trade sales channels, including full-service restaurants and cafes/bars, is expected to increase significantly over the forecast period.

Competitive Landscape

Mezca market is highly fragmented owing to the number of small and giant players dominating the market. Some of the key players in the market are Pernod Ricard, Ilegal Mezcal, and William Grant & Sons Ltd. Key players are investing in acquiring small players in the mezcal market, especially to leverage the luxury spirits segment and to develop the product portfolio.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Mezcal Joven
    • 5.1.2 Mezcal Reposado
    • 5.1.3 Mezcal anejo
    • 5.1.4 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 Offline retail stores
    • 5.2.2 Online retail stores
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Germany
      • 5.3.2.5 Russia
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 India
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Pernod Ricard
    • 6.4.2 Ilegal Mezcal
    • 6.4.3 William Grant & Sons Ltd
    • 6.4.4 Rey Campero
    • 6.4.5 El Silencio Holdings INC.
    • 6.4.6 Mezcal Vago
    • 6.4.7 Lagrimas de Dolores
    • 6.4.8 Fidencio Mezcal

7 MARKET OPPORTUNITIES AND FUTURE TRENDS