市场调查报告书
商品编码
704787

全球家用清洗剂市场:各产品类型、用途、通路、地区(2018年~2023年)

Household Cleaners Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日期: | 出版商: Mordor Intelligence Pvt Ltd | 英文 110 Pages | 商品交期: 2-3个工作天内

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  • 全貌
  • 简介
  • 目录
简介

全球家用清洗剂市场,预计从2018年到2023年的预测期间内以5.7%的CAGR(年复合成长率)发展。

本报告提供全球家用清洗剂市场相关调查,市场概要,各产品类型、用途、通路、地区的市场规模的变化与预测,市场趋势,市场成长要素、阻碍因素分析,市场机会,竞争情形,主要企业的简介等全面性资讯。

目录

第1章 简介

  • 调查范围
  • 调查成果
  • 调查的前提条件
  • 调查阶段

第2章 市场洞察

  • 市场概况
  • 市场趋势
  • 波特的五力分析
    • 买方议价能力
    • 供给企业谈判力
    • 新加入业者的威胁
    • 替代品的威胁
    • 竞争企业间的敌对关系

第3章 市场动态

  • 成长要素
  • 阻碍因素
  • 市场机会

第4章 全球家用清洗剂市场:各市场区隔

  • 各产品类型
    • 表面清洗剂
    • 玻璃清洗剂
    • 布料清洗剂
    • 厕所清洗剂
    • 其他
  • 各用途
    • 厨房
    • 浴室
    • 其他
  • 各销售管道
    • 超级市场/大卖场
    • 便利商店
    • 电子商务
    • 其他

第5章 全球家用清洗剂市场:各地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
    • 其他
  • 欧洲
    • 西班牙
    • 英国
    • 德国
    • 法国
    • 义大利
    • 俄罗斯
    • 其他
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 其他
  • 南美
    • 巴西
    • 阿根廷
    • 其他
  • 中东、非洲
    • 南非
    • 沙乌地阿拉伯
    • 其他

第6章 竞争情形

  • 最积极的企业
  • 市场占有率分析
  • 主要企业的策略

第7章 企业简介

  • Colgate-Palmolive Company
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • Unilever
  • Reckitt Benckiser Group plc.
  • Bombril Holding SA
  • Church & Dwight Co., Inc.
  • Godrej Consumer Products Limited
  • 花王
  • Goodmaid Chemicals Corporation Sdn. Bhd.
  • SC Johnson & Son Inc.
  • McBride plc.

第8章 免责声明

目录
Product Code: 62645

The global household cleaners market is projected to grow at a CAGR of 5.9% during the forecast period, 2021-2026.

Amidst the difficulties of the COVID-19 pandemic, household cleaning products have seen a drastic surge in demand, globally, primarily due to increased consumer concern about health and hygiene. Consumers have been cleaning more to keep them safe from the deadly virus and due to being at home more. The e-commerce channel was boosted by the lockdown in 2020, as consumers turned to online shopping when they could not visit in-store retailing venues. ​Additionally, COVID-19 has resulted in a generation of opportunities for many private players to emerge in the markets, to cater to the inflated demand.

Even over the medium term, globally, the household cleaners market is expected to grow due to an increase in product innovation from key players. An increase in consumer awareness about household cleaning products has further led to an increase in high-quality products. In price-sensitive markets such as Asia-Pacific and Latin America, the easy availability of cheap substitutes as compared to branded products is hindering the growth of the market in this region.

Increasing rate of urbanization and change in lifestyle, owing to rising disposable incomes boosted by improved sanitation standards are likely to positively impact the growth of the market in the years to come.

Key Market Trends

Surface Cleaners Segment Leads the Global Household Cleaners Market

Surface cleaners represent a steadily growing segment driven by improved household spending, and consumers emphasis on more hygienic lifestyles. Specialized surface cleaners such as glass, mirrored, stainless and wood can now be cleaned with the introduction of smart drop technologies that are specifically developed to preserve specialized surfaces. Liquid cleaners, that are a suspension of solid abrasive particles in a thickened liquid matrix, are now available in different formats such as trigger sprays, aerosol cans, and in pump-actuated bottles. Market players are also introducing innovative toilet and surface cleaners in terms of packaging, quality, pricing, and fragrance. Nowadays, consumers are also preferring eco-friendly toilet care products with natural and refreshing fragrances. For instance, Clorox Professional Product Company offers a 'Green Works Natural Toilet Bowl Cleaner' that is made up of natural ingredients.

North America Remains One of the Largest Household Cleaners Markets

The adoption of a healthier lifestyle coupled with the increasing concern for hygiene has been one of the key drivers for the household cleaners market in North American countries such as the United States and Canada over the past few years. The well-established real estate sector and household expenditure, growth in housing units are some of the factors increasing the sales of household cleaners in the United States. Also, the increasing use of household cleaners such as surface deodorizers is expected to boost the demand for household cleaners in the region. Thus, manufacturers are introducing new fragrances such as citrus and natural deodorizers and fresheners as fragrances is a decisive factor of purchase in the market. The leading market players are also leveraging online platforms optimally by selling their products through their website as well as by listing the products on popular social media websites to improve their visibility and reachability of products in the region studied.

Competitive Landscape

The global household cleaner market faces high competition, as the major share is held by the leading players, which includes Amway Corporation, Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Colgate-Palmolive. Additionally, there is a presence of private-label players, due to a high degree of price competion in the market. Leading manufacturers in the household cleaner market are focusing to leverage opportunities posed by emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base. The key brands are also embarking on mergers and acquisitions and new product development as some of their key strategies, to achieve consolidation and optimize their offerings respectively.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Surface Cleaners
    • 5.1.2 Glass Cleaners
    • 5.1.3 Toilet Bowl Cleaners
    • 5.1.4 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Colgate-Palmolive Company
    • 6.4.2 The Procter & Gamble Company
    • 6.4.3 Henkel AG & Co. KGaA
    • 6.4.4 Unilever
    • 6.4.5 Reckitt Benckiser Group plc
    • 6.4.6 Church & Dwight Co., Inc.
    • 6.4.7 Kao Corporation
    • 6.4.8 S.C. Johnson & Son Inc
    • 6.4.9 McBride plc
    • 6.4.10 Vikara Services Pvt Ltd (THE BETTER HOME)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET