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市场调查报告书

MNO平台的机会

PLATFORM OPPORTUNITIES FOR MNOS

出版商 Mobile Market Development Ltd 商品编码 539803
出版日期 内容信息 英文 26 Pages
商品交期: 最快1-2个工作天内
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MNO平台的机会 PLATFORM OPPORTUNITIES FOR MNOS
出版日期: 2017年08月09日 内容信息: 英文 26 Pages
简介

本报告以平台为基础的经营模式为研究主题,提供MNO的市场机会相关的系统性信息。

第1章 概要

第2章 简介

第3章 所谓平台

  • 所谓平台
  • 平台的经济学
  • The Platform Continuum

第4章 MNO的平台主张

  • 简介
  • Verizon:ThingSpace IoT平台
  • SK Telecom:SK Planet 贸易平台
  • Bango:付款平台
  • QIVICON:连网家庭平台

第5章 平台的评估

  • 简介
  • Verizon的ThingSpace
  • SK Telecom的SK Planet平台
  • Bango
  • Deutsche Telekom的QIVICON

第6章 主要调查结果与结论

第7章 建议

附录

目录

New players are disrupting telecommunications and other industries by adopting technical platforms and leveraging the new business models that these platforms allow. They are outperforming and out-innovating existing manufacturers and service providers due to the unique economic dynamics supported by platforms.

Network operators require an understanding of platform dynamics in order to secure their participation in the digital economy. They need to examine their businesses to identify opportunities for technical platforms and the development of platform-supported ecosystems and business models that enable new means of value creation and new paths to growth.

Platform-based business models can deliver rapid scale, operational efficiencies and the elimination of the point of diminishing returns.

This report aims to provide the foundations of that understanding to help MNOs in their consideration of platform strategies.

Companies: Apple, Verizon, Bango, SK Telecom, Deutsche Telekom.

Countries: USA, South Korea, Germany.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Platforms Explained

  • 3.1. What is a Platform?
    • 3.1.1. Platform Types
  • 3.2. Platform Economics
  • 3.3. The Platform Continuum

4. MNO Platform Initiatives

  • 4.1. Introduction
  • 4.2. Verizon ThingSpace Internet of Things (IoT) Platform
  • 4.3. SK Telecom SK Planet Commerce Platform
  • 4.4. Bango Payments Platform
  • 4.5. The QIVICON Connected Home Platform

5. Platform Assessments

  • 5.1. Introduction
  • 5.2. Verizon's ThingSpace
  • 5.3. SK Telecom's SK Planet Platforms
  • 5.4. Bango
  • 5.5. Deutsche Telekom's QIVICON

6. Key Findings and Conclusions

  • 6.1. Platform Options
  • 6.2. Learnings from Operator Initiatives

7. Recommendations

Appendix - Feedback Questions

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