市场调查报告书

连网家庭:MNO的机会

Connected Home: Opportunities for MNOs

出版商 Mobile Market Development Ltd 商品编码 320970
出版日期 内容资讯 英文 42 pages
商品交期: 最快1-2个工作天内
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连网家庭:MNO的机会 Connected Home: Opportunities for MNOs
出版日期: 2014年12月15日内容资讯: 英文 42 pages
简介

Samsung,Philips及Honeywell等全球性企业,已经发售可透过智慧型手机上的应用控制的照明、恒温器及家电等产品。全球手机业者,为了在连网家庭市场中找出机会、将连接供应商本身的能力资本化,关注著这些发展趋势。连网家庭有新的收益,改善客户保持率及巨量资料商务的可能性。

本报告提供对行动业者来说的连网家庭的机会相关研究,从到现在为止的手机业者的经验调查,查明展开的经营模式与解决方案分析、讨论连网家庭策略时的教训等,为您概述为以下内容。

第1章 概要

第2章 简介

第3章 到现在为止的连网家庭

  • 复杂及细分化阻碍成长
  • 智慧家居系统
  • 业者所扮演的角色

第4章 业者的连网家庭体验

  • Deutsche Telekom:Qivicon
    • 背景
    • 解决方案
    • 行销活动
    • 业绩
    • 成功与课题
    • 最新消息
    • 教训
  • AT&T:Digital Life
  • Home:SFR
  • Homelive:Orange
  • Quing Home:SwissCom

第5章 主要调查结果

第6章 建议

附录:对问题的回馈

目录

The futuristic vision of a connected home sounds like a work of science fiction, but the reality is that the technology is already available and the emergence of connected homes is more a matter of marketing than science.

Global companies such as Samsung, Philips and Honeywell already offer products like lights, thermostats and appliances that can be controlled via an application on a smart phone. High profile announcements from the tech giants Google and Apple illustrate the levels of interest that the sector is commanding.

Mobile operators across the world are looking at these developments in order to identify opportunities for themselves, capitalising on their capabilities as connectivity providers, in the connected home space.

The connected home holds potential for new revenues, improved customer retention and the Big Data business. Some are relying on it as the key to the next level of service bundling - Quintuple Play.

This report seeks to outline the experiences of mobile operators to date, examining the business models and technical solutions that have been adopted, to identify lessons for those MNOs considering their connected home strategies.

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 The Connected Home So Far

  • 3.1 Complexity and Fragmentation Limiting Growth
  • 3.2 The Home Automation System
  • 3.3 The Role for Operators

4 Operator Connected Home Experiences

  • 4.1 Deutsche Telekom Qivicon
    • 4.1.1 Background
    • 4.1.2 Solution
    • 4.1.3 Marketing Activity
    • 4.1.4 Performance
    • 4.1.5 Successes and Challenges
    • 4.1.6 Recent News
    • 4.1.7 Lessons Learned
  • 4.2 AT&T Digital Life
    • 4.2.1 Background
    • 4.2.2 Solution
    • 4.2.3 Marketing Activity
    • 4.2.4 Performance
    • 4.2.5 Successes and Challenges
    • 4.2.6 Recent News
    • 4.2.7 Lessons Learned
  • 4.3 Home by SFR
    • 4.3.1 Background
    • 4.3.2 Solution
    • 4.3.3 Marketing Activity
    • 4.3.4 Performance
    • 4.3.5 Successes and Challenges
    • 4.3.6 Recent News
    • 4.3.7 Lessons Learned
  • 4.4 Homelive by Orange
    • 4.4.1 Background
    • 4.4.2 Solution
    • 4.4.3 Marketing Activity
    • 4.4.4 Performance
    • 4.4.5 Successes and Challenges
    • 4.4.6 Lessons Learned
  • 4.5 Quing Home by SwissCom
    • 4.5.1 Background
    • 4.5.2 Solution
    • 4.5.3 Marketing Activity
    • 4.5.4 Performance
    • 4.5.5 Successes and Challenges
    • 4.5.6 Recent News
    • 4.5.7 Lessons Learned

5 Key Findings

6 Recommendations

Appendix - Feedback Questions

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