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市场调查报告书

欧洲主要国家的通讯汇流市场趋势

Convergence Watch - Key European Markets

出版商 Mobile Market Development Ltd 商品编码 256519
出版日期 内容信息 英文 115 Pages
商品交期: 最快1-2个工作天内
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欧洲主要国家的通讯汇流市场趋势 Convergence Watch - Key European Markets
出版日期: 2012年10月31日 内容信息: 英文 115 Pages
简介

本报告提供欧洲的主要5个国家(法国·德国·义大利·西班牙·英国)的通讯汇流市场最新趋势相关分析,调查各国的通讯汇流市场概况,及域内的大型通讯企业22间公司的服务内容,与1年前调查结果比较,汇整各服务内容的变化(变更·废除·新追加点),为您概述为以下内容。

第1章 概要

第2章 简介

  • 分析背景
  • 分析内容
  • 汇率
  • 附加问题和反馈

第3章 通讯汇流市场定义

  • 汇流定义
  • 服务·技术类型
    • 固定宽带服务
      • DSL宽带
      • 其他固定宽带服务
    • 行动宽带
    • 语音通讯服务
    • 收费电视及VoD服务
    • 其他应用

第4章 法国

  • 简介
  • Orange France
    • 固定线路宽带及语音通讯
    • 行动通讯市场上的竞争:Free Mobile的进入的应对
    • 多合一服务·家用光缆线路服务:从去年开始的主要的变化
    • ADSL「开放式」四网合一服务:从去年开始的主要的变化
  • SFR France
    • 多元包装·四网合一服务:从去年开始的主要的变化
  • Free France
    • Free「Freebox Revolution」服务:从去年开始的主要的变化
  • Bouygues Telecom
    • 四网合一服务:从去年开始的主要的变化
  • 法国的通讯汇流市场

第5章 德国

  • Deutsche Telekom
    • 双重/三合一IPTV·服务:从去年开始的主要的变化
  • Vodafone Germany
    • 双重/三合一IPTV·服务:从去年开始的主要的变化
  • O2 Germany
    • Alice宽带·家庭电话线路双重·服务:从去年开始的主要的变化
  • 1&1 (United Internet)
    • Doppel-Flat服务:从去年开始的主要的变化
  • Kabel Deutschland
    • 双重·服务:从去年开始的主要的变化
  • 德国的通讯汇流市场

第6章 义大利

  • Telecom Italia
    • Tutto Senza Limiti & Internet Senza Limiti服务:从去年开始的主要的变化
  • Vodafone ADSL
    • ADSL & Telefono Senza Limiti服务:从去年开始的主要的变化
  • Wind Group Infostrada
    • All inclusive & Super All Inclusive服务:从去年开始的主要的变化
  • Fastweb
    • Super Surf & Home Packs服务:从去年开始的主要的变化
  • 义大利的通讯汇流市场

第7章 西班牙

  • Telefonica - Movistar
    • ADSL·VDSL·光缆线路服务:从去年开始的主要的变化
  • Orange Spain
    • ADSL Maxima Velocidad及附有电视线路ADSL服务:从去年开始的主要的变化
  • Vodafone Spain
    • 附加行动宽带·TV的ADSL服务:从去年开始的主要的变化
  • Ono Spain
    • 三合一/四网合一服务:从去年开始的主要的变化
  • 西班牙的通讯汇流市场

第8章 英国

  • BT
    • 三合一IPTV及智能型手机服务:从去年开始的主要的变化
  • Vodafone
    • Vodafone Sure Signal
  • Orange (+ T-Mobile, as Everything Everywhere)
    • Orange Broadband服务:从去年开始的主要的变化
    • Orange Signal Boost
  • O2
    • O2宽带·服务:从去年开始的主要的变化
    • Virgin Media
    • 三合一/四网合一服务:从去年开始的主要的变化
  • TalkTalk
    • TalkTalk双重/三合一IPTV·服务:从去年开始的主要的变化
  • 英国的通讯汇流市场

第9章 数据表

  • 法国
  • 德国
  • 义大利
  • 西班牙
  • 英国

第10章 结论与建议

  • 主要的分析结果(摘要)
  • 网路·业者的建议

附录:反馈的问题

目录

Mobile Market Development has been producing its series of Convergence Watch papers since 2007. During that time we have reviewed the changing iterations of converged propositions promoted by incumbent and alternative (fixed and mobile) players and find that the incumbent fixed operators in most cases remain the dominant when it comes to the provision of dual-and triple-play services such as home phone, broadband and TV. Cable operators currently represent the greatest triple-play challenge to incumbent fixed operators, largely through having an established TV customer base to which they can cross sell faster broadband speeds compared to traditional fixed ADSL providers.

From a triple-play perspective, TV has been a difficult element to get right for fixed and mobile operators. Many operators have had disappointing results in their TV ventures and services have been withdrawn or scaled back to online video rental services. Some operators are gaining ground however, by offering a relevant TV proposition delivered via high-speed broadband connections.

The bundling of mobile services with core dual- and triple-play propositions (phone, broadband and TV) has achieved more success where operators integrate their fixed and mobile propositions in a complementary way rather than bundling unrelated fixed and mobile services together and relying on heavy and expensive discounts to stimulate sales.

This report reviews the convergence practices of 22 fixed, mobile and cable operators across the five main European markets (France, Germany, Italy, Spain and the UK). By comparing with our 2011 series of Convergence Watch papers, we highlight the changes in convergence propositions over the last year, review the current convergence state of play for each market and provide an overview of their performance in light of the current economic circumstances currently prevailing in Europe.

This report will be valuable to those interested in learning how operators have managed their convergent portfolio over the past year by discovering how operators have shaped their propositions to address individual market needs.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. The Convergence Market Defined

  • 3.1. Convergence Definitions
  • 3.2. Type of Services and Technologies Involved
    • 3.2.1. Fixed Broadband Services
      • 3.2.1.1. DSL Broadband
      • 3.2.1.2. Other Fixed Broadband Services
    • 3.2.2. Mobile Broadband
    • 3.2.3. Voice Telephony Services
    • 3.2.4. Pay TV and VoD Services
    • 3.2.5. Other Varied Applications

4. France

  • 4.1. Introduction
  • 4.2. Orange France
    • 4.2.1. Fixed Broadband and Telephony
    • 4.2.2. Mobile Competition - Response to the arrival of Free Mobile
    • 4.2.3. Multi-Play Home Fibre Offers - Key Changes Since 2011
      • 4.2.3.1. What has changed?
      • 4.2.3.2. What has been dropped?
      • 4.2.3.3. What is new?
    • 4.2.4. ADSL 'Open' Quad-Play Offers - Key Changes Since 2011
      • 4.2.4.1. What has changed?
      • 4.2.4.2. What has been dropped?
      • 4.2.4.3. What is new?
  • 4.3. SFR France
    • 4.3.1. Multi-Packs Quad-Play Offers - Key Changes Since 2011
      • 4.3.1.1. What has changed?
      • 4.3.1.2. What is new?
  • 4.4. Free France
    • 4.4.1. Free 'Freebox Revolution' Offer - Key Changes Since 2011
      • 4.4.1.1. What is new?
  • 4.5. Bouygues Telecom
    • 4.5.1. Ideo Quad-Play Offer - Key Changes Since 2011
      • 4.5.1.1. What has changed?
      • 4.5.1.2. What is new?
  • 4.6. Convergence in France

5. Germany

  • 5.1. Deutsche Telekom
    • 5.1.1. Dual-and Triple-Play Propositions - Key Changes Since 2011
      • 5.1.1.1. What has changed?
      • 5.1.1.2. What has been dropped?
      • 5.1.1.3. What is new?
  • 5.2. Vodafone Germany
    • 5.2.1. Dual-and Triple-Play Propositions - Key Changes Since 2011
      • 5.2.1.1. What has changed?
      • 5.2.1.2. What has been dropped?
      • 5.2.1.3. What is new?
  • 5.3. O2 Germany
    • 5.3.1. Alice Broadband and Home Phone Dual-Play Propositions - Key Changes Since 2011
      • 5.3.1.1. What has changed?
      • 5.3.1.2. What has been dropped?
      • 5.3.1.3. What is new?
  • 5.4. 1&1 (United Internet)
    • 5.4.1. Doppel-Flat Propositions - Key Changes Since 2011
      • 5.4.1.1. What has changed?
      • 5.4.1.2. What is new?
  • 5.5. Kabel Deutschland
    • 5.5.1. Dual-Play Propositions - Key Changes Since 2011
      • 5.5.1.1. What has changed?
      • 5.5.1.2. What has been dropped?
      • 5.5.1.3. What is new?
  • 5.6. Convergence in Germany

6. Italy

  • 6.1. Telecom Italia
    • 6.1.1. Tutto Senza Limiti & Internet Senza Limiti Offers - Key Changes Since 2011
      • 6.1.1.1. What has changed?
      • 6.1.1.2. What has been dropped?
      • 6.1.1.3. What is new?
  • 6.2. Vodafone ADSL
    • 6.2.1. ADSL & Telefono Senza Limiti Offers - Key Changes Since 2011
      • 6.2.1.1. What has changed?
      • 6.2.1.2. What is new?
  • 6.3. Wind Group Infostrada
    • 6.3.1. All inclusive & Super All Inclusive Offers - Key Changes Since 2011
      • 6.3.1.1. What has changed?
      • 6.3.1.2. What has been dropped?
      • 6.3.1.3. What is new?
  • 6.4. Fastweb
    • 6.4.1. Super Surf & Home Packs Offers - Key Changes Since 2011
      • 6.4.1.1. What has changed?
      • 6.4.1.2. What has been dropped?
      • 6.4.1.3. What is new?
  • 6.5. Convergence In Italy

7. Spain

  • 7.1. Telefonica - Movistar
    • 7.1.1. ADSL, VDSL & Fibre Offers - Key Changes Since 2011
      • 7.1.1.1. What has changed?
      • 7.1.1.2. What has been dropped?
      • 7.1.1.3. What is new?
  • 7.2. Orange Spain
    • 7.2.1. ADSL Maxima Velocidad & ADSL with TV Offers - Key Changes Since 2011
      • 7.2.1.1. What has changed?
      • 7.2.1.2. What is new?
  • 7.3. Vodafone Spain
    • 7.3.1. ADSL with Mobile Broadband Plus TV Offers - Key Changes Since 2011
      • 7.3.1.1. What has changed?
      • 7.3.1.2. What is new?
  • 7.4. Ono Spain
    • 7.4.1. Triple- and Quad-Play Offers - Key Changes Since 2011
      • 7.4.1.1. What has changed?
      • 7.4.1.2. What is new?
  • 7.5. Convergence In Spain

8. UK

  • 8.1. BT
    • 8.1.1. BT Triple-Play and Smartphone Offers - Key Changes Since 2011
      • 8.1.1.1. What has changed?
      • 8.1.1.2. What has been dropped?
      • 8.1.1.3. What is new?
  • 8.2. Vodafone
    • 8.2.1. Vodafone Sure Signal
  • 8.3. Orange (+ T-Mobile, as Everything Everywhere)
    • 8.3.1. Orange Broadband Offers - Key Changes Since 2011
      • 8.3.1.1. What has changed?
      • 8.3.1.2. What has been dropped?
      • 8.3.1.3. What is new?
    • 8.3.2. Orange Signal Boost
  • 8.4. O2
    • 8.4.1. O2 Broadband Offers - Key Changes Since 2011
      • 8.4.1.1. What has changed?
      • 8.4.1.2. What has been dropped?
      • 8.4.1.3. What is new?
    • 8.4.2. Virgin Media
    • 8.4.3. Virgin Triple- and Quad-Play Offers - Key Changes Since 2011
      • 8.4.3.1. What has changed?
      • 8.4.3.2. What has been dropped?
      • 8.4.3.3. What is new?
  • 8.5. TalkTalk
    • 8.5.1. TalkTalk Dual-and Triple-Play Offers - Key Changes Since 2011
      • 8.5.1.1. What has changed?
      • 8.5.1.2. What has been dropped?
      • 8.5.1.3. What is new?
  • 8.6. Convergence in the UK

9. Tables

  • 9.1. France
  • 9.2. Germany
  • 9.3. Italy
  • 9.4. Spain
  • 9.5. United Kingdom (UK)

10. Conclusions & Recommendations

  • 10.1. Summary of Key Findings
  • 10.2. Recommendations for Network Operators

Appendix - Feedback Questions

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