Ophthalmic Comprehensive Report: 2019 United States Dry Eye Atlas
|出版商||Market Scope, LLC||商品编码||876524|
|美国干眼市场：2019年 Ophthalmic Comprehensive Report: 2019 United States Dry Eye Atlas|
|出版日期: 2019年06月26日||内容资讯: 英文||
本报告针对干眼患者提供详细调查的整合结果、以及透过Market Scope独立制作的Med/Op Index*等多种因素、分析美国大都市圈的市场机会。
*Med/Op Index是用来预测每个都市圈市场机会的Market Scope独立开发的指标、包括人口动态、气候、健康、LVC数量、人工水晶体、资产等以相关重要数据为基础的潜力市场。本报告除了评价市场可能性、分配业务活动必要的资源以外、还能配合资料客制化、顾客的贩售组织与特定地区调整。
The US accounts for an estimated 5.5 percent of the global dry eye population, but its dry eye market accounts for 32.7 percent of units.
Dry eye population allocation is calculated by combining prevalence rates, IOL surgeries, and LVC procedures from Market Scope models.
Geographic opportunity is estimated with multi-factor criteria using Market Scope's Med/Op Index™. The index is derived from multiple sources, including the following:
‘The 2019 United States Dry Eye Atlas’, new in 2019, provides a detailed analysis of the dry eye market. Market Scope's proprietary Med/Op Index™ identifies the potential based on a variety of factors, which allows us to rank metros by ooportunity. The atlas offers strategic insights into the top potential markets in the US.
Featured in the atlas is the Med/Op Index™, a proprietary new index developed to estimate the market opportunity for in each metropolitan area. This proprietary index identifies the potential based on key demographics, climate, health, post LVC, pseudophakic, and wealth. The Dry Eye Atlas can be used to evaluate market potential and to allocate sales resources. Market Scope also offers customization of this information to align with a client sales organization or specific geographic areas.
Market Scope's industry reports are meticulously prepared by a dedicated team of in-house consultants/analysts with over 100 years of collective ophthalmic experience, and each data point is driven by a combination of sources, including the following:
Chelsea joined Market Scope in June 2017 as the manager of analytics and modeling; she manages the data team, constructs data models, and drives the overall analytics strategy at Market Scope. After receiving her MBA, Chelsea began her career at Cerner Corporation, the leading supplier of health care information technology solutions, where she performed many analytical roles in the Population Health organization. She also has experience in crafting and executing competitive intelligence strategy. When Chelsea is not working, she enjoys thrift-shopping with her three daughters, solving data problems with her husband, wrestling with her dogs, traveling, and weight lifting.
The atlas offers an in-depth examination of the dry eye population, and Market Scope's Med/Op Index™ integrates all variables to illustrate US market opportunity by metro area.
The following information is included for 85 metropolitan areas: