表纸
市场调查报告书

美国的购买者付款市场:行动的有机的动向

Buyer PaymentsInsights: The Organic Move to Mobile

出版商 Mercator Advisory Group, Inc. 商品编码 955102
出版日期 内容资讯 英文 53 Pages
商品交期: 最快1-2个工作天内
价格
美国的购买者付款市场:行动的有机的动向 Buyer PaymentsInsights: The Organic Move to Mobile
出版日期: 2020年08月22日内容资讯: 英文 53 Pages
简介

在美国的消费者之间,进行消费时依赖行动设备的程度高涨。2018年,只有线上零售业者的消费者的16%透过行动设备购买商品,不过,2020年增加到33%。还有销售旅游相关商品的产业的行动设备利用也比前一年增加。不论消费管道(商店,线上),无间断的消费体验, 能弹性选择支付方法这点,是消费最重要的方面之一。

本报告提供从2020年2月28日到3月10日,美国的成人3,000人为对象的线上面板调查的结果汇整资料,网罗购买时的体验,进行消费的场所,特许权计划,在各种销售管道的支付方法,小规模企业的支援,消费态度等,消费相关的各种题目。本调查是在新冠状病毒感染疾病(COVID-19)对美国经济产生重大负面影响之前进行的。

本报告所包含的图表的1个:

报告的亮点

  • 对商店及线上购买的态度
  • 消费行动
  • 行动消费
  • 对中小企业的态度
  • 利用各种科技的消费者的态度
  • 结帐的新方法
目录

Shoppers Increasingly Shopping on Mobile Devices

Mercator Advisory Group's latest survey shows an increasing use of mobile devices for shopping, and buying, products and services.

Mercator Advisory Group's most recent consumer survey report, ‘Buyer PaymentsInsights - The Organic Move to Mobile’, from the its annual Buyer PaymentsInsights series, examines U.S. consumers' current shopping habits and how they pay for goods and services in-store and online.

The report is based on an online panel survey administered to 3,000 U.S. adults between February 28 and March 10, 2020. The survey covered the buyer experience and included questions that explored where consumers shop, loyalty program membership, how they pay in different merchant verticals, small business patronage, shopping attitudes, and many more shopping related subjects. It is important to note, this survey was conducted before the COVID-19 virus negatively affected much of the American economy.

This year, we have seen an increasing reliance on mobile devices for shopping. For example, in 2018, 16% of shoppers at online-only retailers purchased items via their mobile device. That increased to 33% in 2020. Many travel related merchant verticals also saw meaningful increases in mobile buying year-over-year.

Regardless of the shopping channel (i.e., in-store or online), having the flexibility of payment choice is among the most important aspects of shopping, as is a seamless shopping experience.

This year, we asked shoppers about their attitudes towards shopping at small businesses. Only one-fifth (21%) of American consumers report that they actively look for small businesses when they shop, and the same proportion are willing to pay more at a small business.

"This report provides a detailed analysis of how consumers shop and their attitudes towards shopping that provide guidance to understanding why they behave the way they do. The shift from the computer to smartphone shopping is critical for any merchant who has an e-commerce presence," stated the author of the report, Peter Reville , director of Primary Research Services at Mercator Advisory Group, which includes the North American PaymentsInsights series.

This report in slide form is 53 pages long.

One of the exhibits included in this report:

Highlights of this report include:

  • Attitude towards shopping in-store and online
  • Shopping behaviors
  • Mobile shopping
  • Attitudes towards small businesses
  • Attitudinal segmentation of consumers based on technology
  • New ways to checkout