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市场调查报告书

信用卡利润:COVID-19的新牺牲者?

Credit Card Rewards 2020: Another COVID-19 Victim?

出版商 Mercator Advisory Group, Inc. 商品编码 941562
出版日期 内容资讯 英文 18 Pages
商品交期: 最快1-2个工作天内
价格
信用卡利润:COVID-19的新牺牲者? Credit Card Rewards 2020: Another COVID-19 Victim?
出版日期: 2020年06月04日内容资讯: 英文 18 Pages
简介

本报告以信用卡利润相关消费者调查资料为基础,提供美国的消费者的实用方面和目前奖励计划的缺点相关的系统性资讯。

刊载企业

    Albertson's
  • Ahold
  • Amazon
  • American Express
  • Bank of America
  • Capital One
  • Chase
  • Citi
  • Costco
  • Discover
  • FreshDirect
  • Grubhub
  • Hilton
  • Kroger
  • Marriott
  • Target
  • TD Bank
  • Uber
  • Walmart
  • Whole Foods

调查内容范例

调查的重点

  • 年会费的漏洞
  • 刺激支出当持卡人不再购买时
  • 利润生态系统的混乱
  • 利润的技术创新和利润的未来
  • 发卡机构的利润策略的变化
目录

Strategies to save rewards cards programs from falling victim to COVID-19

Mercator Advisory Group's latest report suggests innovative strategies for credit card issuers to apply to counter the pandemic's economic consequences affecting their reward programs.

Credit card reward programs, a consumer benefit of using a credit card, will undergo change as consumers and financial institutions adapt to the new world of COVID-19. Credit card issuers that rely on rewards to attract and retain customers must consider the changing economic realities and construct programs that do more than link to weakened co-brand partners, advises Mercator Advisory Group's latest research report, Credit Card Rewards 2020: Another COVID-19 Victim?.

While many consumers gravitate to cash-back rewards, co-brand programs that feature alliances with airlines, cruises, and hotels leave consumers with points that may not be useful for several years. Rewards with cash options, such as those issued by American Express, Bank of America, Capital One, Chase, Citi, and Discover will find consumers more likely to gravitate toward cash options than rewards that provide options for hospitality and travel.

"Those aspirational trips to Hawaii lost their panache in 2020. So have hotels on South Beach and the south of France," commented Brian Riley, Director, Credit Advisory Service, at Mercator Advisory Group, the author of the research report. Riley adds that "credit card issuers need to re-gear credit card reward programs. If they do not, they will miss the way the market is moving."

This report analyzes Mercator Advisory Group's consumer survey data on credit card rewards and applies a practical view of both the U.S. consumer and shortcomings in current reward programs. With more than 225 million credit cards targeted at hospitality, retail, and travel, card issuers need strategies that appeal to the new normal. "Business is not business as usual today," commented Riley.

This document contains 18 pages and 9 exhibits.

Companies mentioned in this research note include: Albertson's, Ahold, Amazon, American Express, Bank of America, Capital One, Chase, Citi, Costco, Discover, FreshDirect, Grubhub, Hilton, Kroger, Marriott, Target, TD Bank, Uber, Walmart, and Whole Foods.

One of the exhibits included in this report:

Highlights of the research report include:

  • The vulnerability of annual fees
  • Motivating spending when cardholders no longer buy
  • Turbulence in the rewards ecosystem
  • Reward innovation and the future of rewards
  • Changes in issuers' reward strategies