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市场调查报告书

零售店的行动应用程式:超越付款的重要性

Merchant Mobile Apps: Much More Than Payments

出版商 Mercator Advisory Group, Inc. 商品编码 927032
出版日期 内容资讯 英文 19 Pages
商品交期: 最快1-2个工作天内
价格
零售店的行动应用程式:超越付款的重要性 Merchant Mobile Apps: Much More Than Payments
出版日期: 2020年02月28日内容资讯: 英文 19 Pages
简介

由于智慧型手机的普及与行动电子商务的成长,行动应用程式的生态系统成为在零售店维持客户的关系上不可或缺的存在。

本报告提供美国的零售店的行动应用程式的现状调查,市场概要,功能的差异化趋势,使用相关消费者的爱好,应用程式的付款趋势,未来市场机会等汇整资料。

调查内容的亮点

  • 零售店行动应用市场状况
  • 行动应用程式的功能的差异化
  • 行动应用程式的使用中消费者的爱好
  • 行动应用程式为基础的付款的方向性
  • 零售店的行动应用程式:未来市场机会

刊载企业

  • Amazon
  • Apple
  • Burger King
  • CardFree
  • Cheesecake Factory
  • Chipotle
  • Cumberland Farms
  • CVS Health
  • Domino's
  • Dunkin'
  • ExxonMobil
  • Federal Reserve Bank
  • Google
  • Gulf Oil
  • Kohl's
  • McDonald's
  • PayPal
  • Pizza Hut
  • Panera Bread
  • Samsung
  • Shell
  • Starbucks
  • Subway
  • Target
  • Walmart
目录

Merchant Mobile Apps Drive Consumer Adoption and Engagement.

Mercator Advisory Group research report highlights key differentiating factors within merchant mobile app landscape.

Ubiquitous smartphone ownership and mobile commerce growth have driven the mobile app ecosystem to become essential to merchants' success in sustaining relationships with their customers. A new research report from Mercator Advisory Group, ‘Merchant Mobile Apps: Much More Than Payments ’, provides insight on the current state of merchant mobile apps in the United States, with support from Mercator's survey data on consumer behavior in the U.S.

“Many consumers view their mobile device as lifestyle commerce and use their smartphones as a hub of engagement with merchants across almost all retail vertical markets. Merchant mobile apps with the right set of integrated features add to the customer experience and help increase longer-term purchase activity,” commented Raymond Pucci, Director, Merchant Services at Mercator Advisory Group, the author of this report.

This report is 19 pages long and has 10 exhibits.

Companies and other organizations mentioned in this report: Amazon, Apple, Burger King, CardFree, Cheesecake Factory, Chipotle, Cumberland Farms, CVS Health, Domino's, Dunkin', ExxonMobil, Federal Reserve Bank, Google, Gulf Oil, Kohl's, McDonald's, PayPal, Pizza Hut, Panera Bread, Samsung, Shell, Starbucks, Subway, Target, Walmart.

One of the exhibits included in this report:

Highlights of this research report include:

  • Merchant mobile app market landscape
  • Differentiating mobile app features and functions
  • Primary data showing consumer preferences in mobile app use
  • Direction of mobile app-based payments
  • Future opportunities for merchant mobile apps