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市场调查报告书

自有品牌信用卡 (PLCC)的最新趋势:新的竞争与市场机会

Private Label Credit Cards Update: New Opportunities, New Competitors

出版商 Mercator Advisory Group, Inc. 商品编码 920808
出版日期 内容资讯 英文 19 Pages
商品交期: 最快1-2个工作天内
价格
自有品牌信用卡 (PLCC)的最新趋势:新的竞争与市场机会 Private Label Credit Cards Update: New Opportunities, New Competitors
出版日期: 2019年12月31日内容资讯: 英文 19 Pages
简介

本报告提供美国的自有品牌信用卡 (PLCC)的市场调查,零售部门的消费行为的变化,PLCC的新竞争对手,PLCC经营者的策略性展开、实行创新产品开发趋势等汇整资料。

调查内容的亮点

  • 消费者调查的资料
    • 美国的卡片拥有者的利用行动的变化
    • 收银机、POS的替代方法造成的付款转移趋势
  • 美国的PLCC帐号、通用卡趋势
  • 美国的个人用无担保贷款商品趋势
  • 竞争环境:PLCC发行者、竞争经营者
  • 主要零售商计划和发行合作伙伴的回顾
  • 金融商品革新造成的PLCC环境的再形成:抵押PLCC、半封闭回路型PLCC计划

刊载企业、组织

  • Alliance Data/Comenity
  • Amazon
  • Apple
  • Capital One
  • Chase
  • Citibank
  • Discover
  • Goldman Sachs
  • US Bank
  • Synchrony
  • TD Bank
  • Walmart
目录

Program innovations keep private label credit cards competitive in the consumer retail marketplace.

New research report by Mercator Advisory Group reviews the U.S. private label credit card market and stakeholders as they adapt to changing retail and consumer interests.

In spite of their many advantages and widely deployed infrastructure, private label credit cards (PLCCs) are now subject to new competitive market forces in the U.S. market. Yet they remain an essential credit vehicle. They have successfully been adapted and grown over decades. They continue to show flexibility as retailers refresh their offerings, and they continue to enjoy a major numeric advantage in number of accounts compared to the newer transactional credit accounts. The analysis presented in Mercator Advisory Group's latest research report, Private Label Credit Cards Update: New Opportunities, New Competitors, reviews strategic developments and product outlook for private label credit cards and their stakeholders.

“The ability of the PLCC industry to remake itself and grow over the decades is remarkable, and it continues to attract new issuers and program sponsors. The competitive challenges facing retailers in adjusting the mix of online versus physical store sales creates strategic challenges for all stakeholders,” commented the author of the research report, Brian Riley, Director, Credit Advisory Service at Mercator Advisory Group. “But innovative programs ensure PLCC products will keep pace with the needs of retailers and their customers.”

This research report contains 19 pages and 12 exhibits.

Companies and other organizations mentioned in this research report include: Alliance Data/Comenity, Amazon, Apple, Capital One, Chase, Citibank, Discover, Goldman Sachs, US Bank, Synchrony, TD Bank, and Walmart.

One of the exhibits included in this report:

Highlights of the research report include:

  • Consumer survey data documenting U.S. cardholders' shifts in product use and inclinations to use alternative credit at checkout or point of sale (POS)
  • Trends in PLCC accounts versus general purpose cards and unsecured personal loan products in the United States.
  • The competitive environment of PLCC issuer competitors
  • A review of the leading retailer programs and issuing partners
  • Product innovations reshaping the PLCC landscape, including secured PLCCs and semi-closed loop PLCC programs