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市场调查报告书

商户行动电子钱包:实施中的行动付款

Merchant Mobile Wallets: Mobile Payments in Action

出版商 Mercator Advisory Group, Inc. 商品编码 356100
出版日期 内容资讯 英文 21 pages
商品交期: 最快1-2个工作天内
价格
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商户行动电子钱包:实施中的行动付款 Merchant Mobile Wallets: Mobile Payments in Action
出版日期: 2016年04月13日内容资讯: 英文 21 pages
简介

本报告以商户行动电子钱包市场为主题,提供定义单一商户及整合业者行动电子钱包,与各种实例的简介,这2个钱包分类和通用行动电子钱包的差异相关的说明,2个商户钱包种类的优势与弱点,及各类型得到最大好处的商户的特征等相关汇整。

本调查的重点

  • 商户行动电子钱包的目的
  • 2种商户行动电子钱包 - 单一商户及整合业者功能 - 各种类的实例简介
  • 商户行动电子钱包的优点 vs. 通用钱包的优点
  • 商户行动电子钱包的短期性的机会
  • 美国的商户行动电子钱包支出预测

本调查提及企业

  • Cumberland Farms
  • Dunkin Donuts
  • LevelUp
  • Starbucks
  • Target
  • Walmart
  • Zipline
目录

New Mercator Advisory Group research describes opportunity for merchant payment services providers in the mobile payments market

Merchants are showing the way to capture the U.S. consumers' attention in use of mobile wallets, and the financial institutions facilitating the effort will be able to demonstrate continued value to their merchant clients according to Mercator Advisory Group's latest research report, ‘Merchant Mobile Wallets: Mobile Payments in Action’. Adoption of universal mobile payment methodologies such as Apple Pay and Samsung Pay continues to lag in the United States compared to developed economies in Europe and Asia. Technology companies involved in the production and distribution of mobile devices (Apple, Samsung) have assumed the mantle of lead advocate, while many major banks and mobility network providers assist in a support role.

Modifying existing electronic payment methods to be mobile and reside on the near ubiquitous smartphone device, now estimated to be used by between 80% and 85% of U.S. mobile subscribers, has been an important effort in retail payments for some time. The migration of noncash payment to the mobile device will eventually be widespread, but at present it proceeds at a pace reflective of technology device upgrade. However, several players in the merchant sector have recognized and exploited opportunity to reshape payment processes and methods to their own benefit and as a marketing tool. This shift represents an opportunity for merchants and financial institutions alike, according to this research by Mercator.

This Mercator Advisory Group research report defines single-merchant and merchant-aggregator mobile wallets, profiles examples of each, and explains how these two wallet categories differ from universal mobile wallets. Coverage includes the strengths and weaknesses of the two merchant wallet styles and the characteristics of merchants that would most benefit from each style.

“The technology that is prerequisite for the use of Apple Pay, Android Pay, and Samsung Pay is not held by a majority of Americans on their current smartphone devices. This creates an opportunity for merchants and their partners to create and refine business-specific payment solutions that generate richer customer engagement interactions and consumer rewards. Merchants and their partners have a chance to demonstrate added value and provide incentives for customers to adopt merchant mobile payment apps that leverage mobile technology already in their hands,” commented Joe Walent, Senior Analyst, Emerging Technology Advisory Serviceand author of the report.

This research report contains 21 pages and 3 exhibits.

Companies mentioned in this report include: Cumberland Farms, Dunkin Donuts, LevelUp, Starbucks, Target, Walmart, and Zipline.

Highlights of the research note include:

  • The objective of the merchant mobile wallet
  • How the two types of merchant mobile wallets-single-merchant and merchant-aggregator-function, with profiles of examples of each type
  • Merits of merchant mobile wallets versus merits of universal wallets
  • Near-term opportunities for merchant mobile wallets
  • Estimates of merchant mobile wallet spend in the United States
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