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European Online Payments

出版商 Mercator Advisory Group, Inc. 商品编码 234983
出版日期 内容信息 英文 30 Pages
商品交期: 最快1-2个工作天内
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欧洲的线上付款市场 European Online Payments
出版日期: 2012年03月26日 内容信息: 英文 30 Pages








  • 市场发展
  • 问题与课题


  • 欧洲的线上付款解决方案的种类
  • 线上付款手法的引进的影响因素


  • 比利时
  • 丹麦
  • 芬兰
  • 法国
  • 德国
  • 义大利
  • 挪威
  • 波兰
  • 西班牙
  • 瑞典
  • 荷兰
  • 英国


  • ClickandBuy
  • PayPal
  • iDEAL
  • Amazon
  • Google
  • Ukash
  • Paysafecard
  • Moneybookers/Skrill
  • 其他


  • 著作权记载
  • 注脚




New report by Mercator Advisory Group overviews European eCommerce and online payment market

Boston, MA -- Although Europe is the world's largest e-commerce market with robust 2011 online sales and strong projections of future sales. The market faces tremendous challenges such as lacking regulation and insufficient online payment options. The European Commission (EC) is implementing many corrective actions in hopes of doubling the market by 2015. Many factors contribute to opportunity in this market, including increases in online banking-based payment services leveraging existing high banking account penetration and usage. Other online payment methods like prepaid e-commerce vouchers and online wallets (designed to protect consumer data from fraud) are growing in popularity.

Mercator's latest research, European Online Payments, provides an up-to-date overview of the overall e-commerce and online payment card market in Europe in 2011. The current market situation and growth of the European eCommerce market are discussed, alongside other issues and challenges. Additional topics include regulator efforts to accelerate market development, various types of online payment options available (along with factors affecting their adoption), high-level profiles of online payment markets in 12 major European countries, and an introduction to select major online payment service providers in the market and recent developments.

"The European online payments market has rapidly evolved over the past decade," Terry Xie, Director of Mercator Advisory Group's International Advisory Service and author of the report, comments. "But development in different markets has often been isolated. Different markets have developed solutions to serve their consumers' needs in the quickly growing e-commerce market. That has worked well but is not going to support the market's further long-term growth as the European market increasingly becomes one both offline and online."

Highlights of the research findings include:

  • Market projections and recent growth rates for European e-commerce and online payment markets
  • Diversity of the European online payment mix because countries' markets differ significant in size, growth rate, and market penetration
  • Factors and dynamics affecting the differing rate of adoption for card payments across the European markets
  • Actions European regulators are taking to foster optimal growth
  • Changes the European online payment market can expect as regulators and the industries push the PSD and the SEPA initiatives forward


This report contains 30 pages and nine exhibits.

Companies and services mentioned in this report include: ClickandBuy, PayPal, Amazon, iDEAL, Google, Ukash, Paysafecard, Giropay, Moneybookers/Skrill,, MasterCard/Maestro, UseMyBank, eDankort, Bancontact/Mister Cash, Visa Europe.

Table of Contents

Executive Summary


Overview of the European E-Commerce Market

  • Market Development
  • Issues and Challenges

Online Payments Market

  • Types of Online Payment Solutions in Europe
  • Factors Affecting Adoption of Online Payment Methods

Online Payments Mix in Major Markets

  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Italy
  • Norway
  • Poland
  • Spain
  • Sweden
  • The Netherlands
  • The United Kingdom

Select Major Players in the European Online Payment Market

  • ClickandBuy
  • PayPal
  • iDEAL
  • Amazon
  • Google
  • Ukash
  • Paysafecard
  • Moneybookers/Skrill
  • Others


  • Copyright Notice
  • End Notes

Figures and Tables

  • Figure 1: Online Sales in the European Union, 2008 - 2011
  • Figure 2: Mercator Advisory Group Forecasts of Online Sales in Europe, 2011 - 2015(E)
  • Figure 3: E-Commerce Penetration in Europe: Online Sales by Country, 2010 - 2011
  • Figure 4: E-Commerce Penetration in Europe: Online Sales as Share of Total Retail by Country, 2008 - 2011
  • Figure 5: E-Commerce Growth in European Countries, 2008 - 2011
  • Table 1: E-Commerce versus Online Payments
  • Figure 6: Popular Online Payment Methods in Europe
  • Table 2: Major Online Payment Services in European Markets
  • Figure 7: PayPal in European Markets
  • Figure 8: iDEAL's Performance in the Netherlands, 2007 - 2010
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