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市场调查报告书
商品编码
1013782

数位户外广告市场:2021年~至2026年的预测

Digital Out of Home Advertising Market - Forecasts from 2021 to 2026

出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 104 Pages | 商品交期: 最快1-2个工作天内

价格
  • 全貌
  • 简介
  • 目录
简介

数位户外广告的市场规模,在预计预测期间预计以10.35%的年复合成长率成长,从2019年的167亿5,000万美元到2026年达到333亿7,200万美元。数位室外媒体,以及DOOH媒体,是指在一般人能到访的环境显示的数位媒体。其中,包含数位招牌和室外招牌,商场和医疗保健提供者等企业可见到画面的网路。

由于DOOH与其他感测器和软体并用,发挥创造性、语境、相关性的机会无限扩大,静态的显示器无法实现的事成为可能,这些预计推动该市场的成长。可是,各地区的内容和尺寸等数位户外广告的法规,及数位户外广告的成本变动,可能成为阻碍该市场的因素。

本报告提供全球数位户外广告市场的相关调查,市场规模和预测,成长及阻碍因素,各产品、终端用户、地区的市场分析,竞争情形,主要企业的简介等资讯。

目录

第1章 简介

  • 市场定义
  • 市场区隔

第2章 调查手法

  • 调查资料
  • 前提条件

第3章 摘要整理

  • 调查的重点

第4章 市场动态

  • 市场成长要素
  • 市场阻碍因素
  • 波特五力分析
  • 产业的价值链分析

第5章 各产品:数位户外广告市场分析

  • 数位城市面板
  • 数位广告看板
  • 数位海报
  • 其他

第6章 各终端用户业界:数位户外广告市场分析

  • 零售
  • 医疗保健
  • 饭店
  • 银行
  • 其他

第7章 各地区:数位户外广告市场分析

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 南美
    • 巴西
    • 阿根廷
    • 其他
  • 欧洲
    • 英国
    • 法国
    • 德国
    • 义大利
    • 其他
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯联合大公国
    • 其他
  • 亚太地区
    • 中国
    • 日本
    • 韩国
    • 印度
    • 泰国
    • 印尼
    • 台灣
    • 其他

第8章 竞争环境与分析

  • 主要企业策略分析
  • 新兴企业和市场收益性
  • 合并,收购,协定,及合作
  • 供应商的竞争矩阵

第9章 企业简介

  • Lamar Advertising Company
  • OUTFRONT Media Inc.
  • Primedia Outdoor
  • Broadsign
  • JCDecaux Group
  • Fairway Outdoor Advertising
  • Hurricane Media UK Ltd
  • AllOver Media, LLC
  • Clear Channel Outdoor
  • Ocean Outdoor UK Limited
目录
Product Code: KSI061611334

The Digital Out of Home Advertising market is expected to grow at a compound annual growth rate of 10.35% over the forecast period to reach a market size of US$33.372 billion in 2026, from US$16.750 billion in 2019. The digital out of home advertising market is expected to surge in the coming years, due to the growth of digital advertising by various corporations, institutions, and others, worldwide. Digital-out-of-home advertising has been a major growing method of advertising, worldwide. It has been offering and providing several advantages, like improving and targeting traffic data. Moreover, it has also increased the creative advertising ability, which is essential to attract customers. According to several official surveys conducted in the past few years, there has been a significant surge in the popularity of DooH services in countries and regions such as the United States, Europe, China, and India.

Latest Developments

Major firms and corporations have been making significant developments in the market.

  • In September 2021, UZE Mobily, one of the major players in the market, announced the launch of a novel self-service, end to end and fully automated programmatic advertising platform for both small and large businesses. Under this platform, the advertisers will be allowed to run their mobile DooH home ad campaigns by themselves across the UZE's marketplace of around 200k stationary and mobility displays.
  • In September 2021, Multiply Group, a major subsidiary of International Holdings Company, announced that it had increased and surged its investment in its United States digital media platform with a follow-up investment in Firefly. The company had stated that the novel transaction and investment had been in line with the company's values and strategy to capture a key market share in DooH. Multiply Group, with this novel transaction, had been aiming to bring digital advertisement services to rideshares and taxis in the MENA region.
  • In September 2021, Alfi Inc. announced that it had partnered with Vistar Media, a major programmatic exchange to offer agencies and advertisers programmatic access to Alfi's impactful and imperative inventory. Under this agreement, Alfi would allow its users to purchase DooH campaigns programmatically.

Growth in the retail sector:

The market is expected to surge in the coming years, due to the rising demand for digital out-of-home advertising by retail sectors, worldwide. DooH media and advertising has proven to be a major source of enhancing and increasing awareness, drive and grow more retail store visits, develop brand equity, and enhance overall retailing advertising effectiveness. DooH offers considerable benefits to retailers. With location-based messaging, it allows a consumer to have last moment store turns and purchase decisions at the last moment. Major companies have been making significant developments in the market. For instance, in June 2021, Grocery TV announced that it would be expanding its digital advertising network to around 6,000 retail locations across key DMAs, which also include New York, Chicago, and Los Angeles. Grocery TV, which was launched in 2019, had become one of the biggest DooH advertising networks in grocery retail.

Segmentation:

By Product

  • Digital Urban Panel
  • Digital Billboards
  • Digital Posters
  • Others

By End User Industry

  • Retail
  • Healthcare
  • Hospitality
  • Banking
  • Others

By Geography

  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Thailand
    • Taiwan
    • Indonesia
    • Others

Table of Contents

1. Introduction

  • 1.1. Market Definition
  • 1.2. Market Segmentation

2. Research Methodology

  • 2.1. Research Data
  • 2.2. Assumptions

3. Executive Summary

  • 3.1. Research Highlights

4. Market Dynamics

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porters Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. Digital Out of Home Advertising Market Analysis, By Product

  • 5.1. Introduction
  • 5.2. Digital Urban Panel
  • 5.3. Digital Billboards
  • 5.4. Digital Posters
  • 5.5. Others

6. Digital Out of Home Advertising Market Analysis, By End User Industry

  • 6.1. Introduction
  • 6.2. Retail
  • 6.3. Healthcare
  • 6.4. Hospitality
  • 6.5. Banking
  • 6.6. Others

7. Digital Out of Home Advertising Market Analysis, By Geography

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. UK
    • 7.4.2. France
    • 7.4.3. Germany
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. Thailand
    • 7.6.5. Taiwan
    • 7.6.6. Indonesia
    • 7.6.7. Australia
    • 7.6.8. Others

8. Competitive Environment and Analysis

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. Company Profiles

  • 9.1. Lamar Advertising Company
  • 9.2. OUTFRONT Media Inc.
  • 9.3. Primedia Outdoor
  • 9.4. Broadsign
  • 9.5. JCDecaux Group
  • 9.6. Fairway Outdoor Advertising
  • 9.7. Hurricane Media UK Ltd.
  • 9.8. AllOver Media LLC
  • 9.9. Clear Channel Outdoor
  • 9.10. Ocean Outdoor UK Ltd.