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市场调查报告书

客户分析应用的全球市场:2019年~2023年

Global Customer Analytics Applications Market 2020-2024

出版商 TechNavio (Infiniti Research Ltd.) 商品编码 905974
出版日期 内容资讯 英文 120 Pages
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价格
客户分析应用的全球市场:2019年~2023年 Global Customer Analytics Applications Market 2020-2024
出版日期: 2020年05月12日内容资讯: 英文 120 Pages
简介

全球客户分析应用市场,由于社群媒体的使用者的增加,对提高顾客满意度的需求增加,中小企业的客户分析的采用增加等成长促进因素,在预测期间内预计以13%以上的年复合成长率扩大。但,资料的隐私及安全的问题,开放原始码应用的可用性,资料整合的问题等,妨碍在预测期间内客户分析应用产业的成长。

本报告提供全球客户分析应用市场调查分析,市场规模及成长率,市场趋势,市场的推动要素与课题,市场机会验证,再加上主要供应商等相关的系统性资讯。

目录

第1章 摘要整理

第2章 调查范围

  • 简介1
  • 简介2
  • 美金的货币换算比率

第3章 市场情形

  • 市场生态系统
  • 市场特征
  • 市场区隔分析

第4章 市场规模

  • 市场定义
  • 市场规模(2018年)
  • 市场规模及预测(2018年~2023年)

第5章 波特的五力分析

  • 买主谈判力
  • 供应商谈判力
  • 新加入厂商的威胁
  • 替代品的威胁
  • 竞争对手的威胁
  • 市场情况

第6章 市场区隔:各终端用户

  • 市场区隔:各终端用户
  • 各终端用户比较:市场规模及预测(2018年~2023年)
  • 零售
  • BFSI
  • 电信、IT
  • 医疗保健
  • 制造业
  • 其他终端用户
  • 市场机会:各终端用户

第7章 客户形势

第8章 各地区形势

  • 各地区市场区隔
  • 各地区比较:市场规模及预测(2018年~2023年)
  • 北美
  • 欧洲
  • 亚太地区
  • 南美
  • 中东、非洲地区
  • 主要国家
  • 市场机会

第9章 决策架构

第10章 成长要素与课题

  • 市场成长要素
  • 市场课题

第11章 市场趋势

  • 活用了AI的客户分析
  • 客户分析的IoT资料的有效利用
  • 企业合作和收购的增加

第12章 业者情势

  • 概要
  • 创造性破坏状况

第13章 供应商分析

  • 交易厂商
  • 供应商分类
  • 供应商的市场定位
  • Adobe Inc.
  • IBM Corp.
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAS Institute Inc.

第14章 附录

  • 调查方法
  • 简称的清单
  • 供应商的市场定位定义

第15章 关于TECHNAVIO

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目录
Product Code: IRTNTR43544

Technavio has been monitoring the customer analytics applications market and it is poised to grow by $ 8084.20 million during 2020-2024 progressing at a CAGR of 15% during the forecast period. Our reports on customer analytics applications market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the need for improved customer satisfaction and adoption of customer analytics by SMEs. In addition, increasing number of social media users is anticipated to boost the growth of the market as well.

The customer analytics applications market analysis includes end-user segment and geographic landscapes

Technavio's ‘ customer analytics applications market ’ is segmented as below:

By End-user:

  • Retail
  • BFSI
  • Telecom and IT
  • Healthcare
  • Manufacturing
  • Other end-users

By Geographic Landscape:

  • North America
  • Europe
  • APAC
  • South America
  • MEA

This study identifies the AI-powered customer analytics as one of the prime reasons driving the customer analytics applications market growth during the next few years. Also, use of IoT data in customer analytics, and growing number of collaborations and acquisitions will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our customer analytics applications market covers the following areas:

  • Customer analytics applications market sizing
  • Customer analytics applications market forecast
  • Customer analytics applications market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading customer analytics applications market vendors that include Adobe Inc., Alphabet Inc., International Business Machines Corp., Microsoft Corp., Oracle Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., Tata Consultancy Services Ltd., and Telefonaktiebolaget LM Ericsson. Also, the customer analytics applications market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

Table of Contents

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by End-user

  • Market segments
  • Comparison by End-user
  • Retail - Market size and forecast 2019-2024
  • BFSI - Market size and forecast 2019-2024
  • Telecom and IT - Market size and forecast 2019-2024
  • Healthcare - Market size and forecast 2019-2024
  • Manufacturing - Market size and forecast 2019-2024
  • Other end-users - Market size and forecast 2019-2024
  • Market opportunity by End-user

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography
  • Market drivers - Demand led growth
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Adobe Inc.
  • Alphabet Inc.
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAP SE
  • SAS Institute Inc.
  • Tata Consultancy Services Ltd.
  • Telefonaktiebolaget LM Ericsson

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Exhibit

  • 1: Key Finding 1
  • 2: Key Finding 2
  • 3: Key Finding 3
  • 4: Key Finding 5
  • 5: Key Finding 6
  • 6: Key Finding 7
  • 7: Key Finding 8
  • 8: Parent market
  • 9: Market characteristics
  • 10: Offerings of vendors included in the market definition
  • 11: Market segments
  • 12: Global - Market size and forecast 2019 - 2024 ($ million)
  • 13: Global market: Year-over-year growth 2019 - 2024 (%)
  • 14: Five forces analysis 2019 & 2024
  • 15: Bargaining power of buyers
  • 16: Bargaining power of suppliers
  • 17: Threat of new entrants
  • 18: Threat of substitutes
  • 19: Threat of rivalry
  • 20: Market condition - Five forces 2019
  • 21: End user - Market share 2019-2024 (%)
  • 22: Comparison by End user
  • 23: Retail - Market size and forecast 2019-2024 ($ million)
  • 24: Retail - Year-over-year growth 2019-2024 (%)
  • 25: BFSI - Market size and forecast 2019-2024 ($ million)
  • 26: BFSI - Year-over-year growth 2019-2024 (%)
  • 27: Telecom and IT - Market size and forecast 2019-2024 ($ million)
  • 28: Telecom and IT - Year-over-year growth 2019-2024 (%)
  • 29: Healthcare - Market size and forecast 2019-2024 ($ million)
  • 30: Healthcare - Year-over-year growth 2019-2024 (%)
  • 31: Manufacturing - Market size and forecast 2019-2024 ($ million)
  • 32: Manufacturing - Year-over-year growth 2019-2024 (%)
  • 33: Other end-users - Market size and forecast 2019-2024 ($ million)
  • 34: Other end-users - Year-over-year growth 2019-2024 (%)
  • 35: Market opportunity by End user
  • 36: Customer landscape
  • 37: Market share by geography 2019-2024 (%)
  • 38: Geographic comparison
  • 39: North America - Market size and forecast 2019-2024 ($ million)
  • 40: North America - Year-over-year growth 2019-2024 (%)
  • 41: Europe - Market size and forecast 2019-2024 ($ million)
  • 42: Europe - Year-over-year growth 2019-2024 (%)
  • 43: APAC - Market size and forecast 2019-2024 ($ million)
  • 44: APAC - Year-over-year growth 2019-2024 (%)
  • 45: South America - Market size and forecast 2019-2024 ($ million)
  • 46: South America - Year-over-year growth 2019-2024 (%)
  • 47: MEA - Market size and forecast 2019-2024 ($ million)
  • 48: MEA - Year-over-year growth 2019-2024 (%)
  • 49: Key leading countries
  • 50: Market opportunity by geography ($ million)
  • 51: Impact of drivers and challenges
  • 52: Vendor landscape
  • 53: Landscape disruption
  • 54: Industry risks
  • 55: Vendors covered
  • 56: Market positioning of vendors
  • 57: Adobe Inc. - Overview
  • 58: Adobe Inc. - Business segments
  • 59: Adobe Inc. - Key offerings
  • 60: Adobe Inc. - Key customers
  • 61: Adobe Inc. - Segment focus
  • 62: Alphabet Inc. - Overview
  • 63: Alphabet Inc. - Business segments
  • 64: Alphabet Inc. - Key offerings
  • 65: Alphabet Inc. - Key customers
  • 66: Alphabet Inc. - Segment focus
  • 67: International Business Machines Corp. - Overview
  • 68: International Business Machines Corp. - Business segments
  • 69: International Business Machines Corp. - Key offerings
  • 70: International Business Machines Corp. - Key customers
  • 71: International Business Machines Corp. - Segment focus
  • 72: Microsoft Corp. - Overview
  • 73: Microsoft Corp. - Business segments
  • 74: Microsoft Corp. - Key offerings
  • 75: Microsoft Corp. - Key customers
  • 76: Microsoft Corp. - Segment focus
  • 77: Oracle Corp. - Overview
  • 78: Oracle Corp. - Business segments
  • 79: Oracle Corp. - Key offerings
  • 80: Oracle Corp. - Key customers
  • 81: Oracle Corp. - Segment focus
  • 82: Salesforce.com Inc. - Overview
  • 83: Salesforce.com Inc. - Business segments
  • 84: Salesforce.com Inc. - Key offerings
  • 85: Salesforce.com Inc. - Key customers
  • 86: Salesforce.com Inc. - Segment focus
  • 87: SAP SE - Overview
  • 88: SAP SE - Business segments
  • 89: SAP SE - Key offerings
  • 90: SAP SE - Key customers
  • 91: SAP SE - Segment focus
  • 92: SAS Institute Inc. - Overview
  • 93: SAS Institute Inc. - Product and service
  • 94: SAS Institute Inc. - Key offerings
  • 95: SAS Institute Inc. - Key customers
  • 96: SAS Institute Inc. - Segment focus
  • 97: Tata Consultancy Services Ltd. - Overview
  • 98: Tata Consultancy Services Ltd. - Business segments
  • 99: Tata Consultancy Services Ltd. - Key offerings
  • 100: Tata Consultancy Services Ltd. - Key customers
  • 101: Tata Consultancy Services Ltd. - Segment focus
  • 102: Telefonaktiebolaget LM Ericsson - Overview
  • 103: Telefonaktiebolaget LM Ericsson - Business segments
  • 104: Telefonaktiebolaget LM Ericsson - Key offerings
  • 105: Telefonaktiebolaget LM Ericsson - Key customers
  • 106: Telefonaktiebolaget LM Ericsson - Segment focus
  • 107: Currency conversion rates for US$
  • 108: Research Methodology
  • 109: Validation techniques employed for market sizing
  • 110: Information sources
  • 111: List of abbreviations