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市场调查报告书

马黛茶的全球市场:2019年~2023年

Global Yerba Mate Market 2019-2023

出版商 TechNavio (Infiniti Research Ltd.) 商品编码 895015
出版日期 内容资讯 英文 110 Pages
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马黛茶的全球市场:2019年~2023年 Global Yerba Mate Market 2019-2023
出版日期: 2019年07月19日内容资讯: 英文 110 Pages
简介

所谓马黛茶,是指属于植物名称IIex paraguariensis的冬青属的植物物种。作为茶和咖啡等其他植物饮料的替代品,马黛茶饮料受到欢迎。2018年,离线市场区隔获得很大的市场占有率,预计这个趋势在预测期间内也将持续。替代咖啡类和茶类的饮料的健康替代品等要素,在离线领域维持市场地位上发挥重要作用。还有全球马黛茶市场上,预计药用植物健康上的优点相关的消费者态度的高涨,产品的销售,在南美以外的药用植物的人气高涨等要素,在预测期间内预测将以约4%的年复合成长率带动。可是,过剩消费的影响,生产量的增加,法规的规定,替代饮料的威胁,妨碍在预测期间内的马黛茶产业的成长。

本报告提供全球马黛茶市场相关调查分析,市场规模及成长率,市场趋势,市场的推动要素与课题,市场机会验证,再加上主要供应商等相关的系统性资讯。

目录

第1章 摘要整理

第2章 调查范围

  • 简介1
  • 简介2
  • 美金的货币换算比率

第3章 市场情形

  • 市场生态系统
  • 市场特征
  • 市场区隔分析

第4章 市场规模

  • 市场定义
  • 市场规模(2018年)
  • 市场规模及预测(2018年~2023年)

第5章 波特的五力分析

  • 买主谈判力
  • 供应商谈判力
  • 新加入厂商的威胁
  • 替代品的威胁
  • 竞争对手的威胁
  • 市场情况

第6章 市场区隔:各流通管道

  • 市场区隔:各流通管道
  • 各流通管道比较:市场规模及预测(2018年~2023年)
  • 离线
  • 线上
  • 市场机会:各流通管道

第7章 客户形势

第8章 各地区风景

  • 各地区市场区隔
  • 各地区比较:市场规模及预测(2018年~2023年)
  • 南美
  • 中东、非洲地区
  • 北美
  • 亚太地区
  • 欧洲
  • 主要国家
  • 市场机会

第9章 决策架构

第10章 成长要素与课题

  • 市场成长要素
  • 市场课题

第11章 市场趋势

  • 北美的马黛茶饮料的自家公司销售的增加
  • 日益著重永续的生产活动
  • CBD作为马黛茶的成分之一的关注高涨

第12章 业者情势

  • 概要
  • 创造性破坏状况
  • 竞争模式

第13章 供应商分析

  • 交易厂商
  • 供应商分类
  • 供应商的市场定位
  • ESTABLISHMENT DIEZ HERMANOS HRENUK SA
  • Guayaki Sustainable Rainforest Products Inc.
  • Las Marias
  • Lauro Raatz SA
  • Mate Revolution Inc.

第14章 附录

  • 调查方法
  • 简称的清单
  • 供应商的市场定位定义

第15章 关于TECHNAVIO

目录
Product Code: IRTNTR31616

About this market

Yerba mate refers to a plant species that belongs to the holly genus with the botanical name IIex paraguariensis. Yerba mate-based beverages are growing in popularity as an alternative to other plant-based beverages such as tea and coffee. Technavio's yerba mate market analysis considers sales from both offline and online. Our analysis also considers the sales of yerba mate in APAC, Europe, MEA, North America, and South America. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as growing acceptance of yerba mate-based beverages as a healthy alternative to coffee-based and tea-based drinks will play a significant role in the offline segment to maintain its market position. Also, our global yerba mate market report also looks at factors such as growing consumer awareness about health benefits of yerba mate, product launches, rising popularity of yerba mate outside South America. However, impact of overconsumption, growing production and regulatory constraints, threat of alternate beverages may hamper the growth of the yerba mate industry over the forecast period.

Overview

Growing consumer awareness about health benefits of yerba mate

Growing consumer awareness about the several health benefits of yerba mate has aided the rise in demand for yerba mate globally over the last few years. Yerba mate is a rich source of polyphenols, xanthines, and saponins. Moreover, yerba mate is rich in minerals such as zinc, potassium, copper, aluminum, and manganese and contains vitamins 61, 62, and C. Owing to its health benefits, yerba mate is increasingly being perceived by consumers as a viable alternative to tea and coffee. Owing to the rising awareness about the health benefits of yerba mate among consumers is expected to drive the global yerba mate market at a CAGR of almost 4% during the forecast period.

Rising prominence of CBD as an ingredient in yerba mate

CBD, which is the medical component, acts as an excellent nervous system stimulant and is known to be beneficial in treating headaches, fatigue, and depression in patients with ailments, such as Parkinson's disease and cancer. The infusion of CBD also helps in balancing the effects of mateine, a strong caffeine-like component in yerba mate. Overall, the exploration of CBD as a viable ingredient in yerba mate is expected to aid new product development and boost the growth of the global yerba mate market during the forecast period.

For the detailed list of factors that will drive the global yerba mate market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of several major players, the global yerba mate market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading yerba mate manufacturers, that include ESTABLISHMENT DIEZ HERMANOS HRENUK SA, Guayaki Sustainable Rainforest Products Inc., Las Marias, Lauro Raatz SA, and Mate Revolution Inc.

Also, the yerba mate market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Offline - Market size and forecast 2018-2023
  • Online - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • North America - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023

Key leading countries

  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Increasing on-premise sales of yerba mate beverages in North America
  • Growing emphasis on sustainable production practices
  • Rising prominence of CBD as an ingredient in yerba mate

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • ESTABLISHMENT DIEZ HERMANOS HRENUK SA
  • Guayaki Sustainable Rainforest Products Inc.
  • Las Marias
  • Lauro Raatz SA
  • Mate Revolution Inc.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Global food and beverages market
  • Exhibit 02: Segments of global food and beverages market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: Distribution channel - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by distribution channel
  • Exhibit 19: Offline - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 20: Offline - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: Online - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 22: Online - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Market opportunity by distribution channel
  • Exhibit 24: Customer landscape
  • Exhibit 25: Market share by geography 2018-2023 (%)
  • Exhibit 26: Geographic comparison
  • Exhibit 27: South America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 28: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 29: MEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 30: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: North America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 32: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 33: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 34: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 35: Europe - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 36: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 37: Key leading countries
  • Exhibit 38: Market opportunity
  • Exhibit 39: Impact of drivers and challenges
  • Exhibit 40: Vendor landscape
  • Exhibit 41: Landscape disruption
  • Exhibit 42: Vendors covered
  • Exhibit 43: Vendor classification
  • Exhibit 44: Market positioning of vendors
  • Exhibit 45: ESTABLISHMENT DIEZ HERMANOS HRENUK SA - Vendor overview
  • Exhibit 46: ESTABLISHMENT DIEZ HERMANOS HRENUK SA - Product segments
  • Exhibit 47: ESTABLISHMENT DIEZ HERMANOS HRENUK SA - Organizational developments
  • Exhibit 48: ESTABLISHMENT DIEZ HERMANOS HRENUK SA - Key offerings
  • Exhibit 49: Guayaki Sustainable Rainforest Products Inc. - Vendor overview
  • Exhibit 50: Guayaki Sustainable Rainforest Products Inc. - Product segments
  • Exhibit 51: Guayaki Sustainable Rainforest Products Inc. - Key offerings
  • Exhibit 52: Las Marias - Vendor overview
  • Exhibit 53: Las Marias - Product segments
  • Exhibit 54: Las Marias - Key offerings
  • Exhibit 55: Lauro Raatz SA - Vendor overview
  • Exhibit 56: Lauro Raatz SA - Product segments
  • Exhibit 57: Lauro Raatz SA - Key offerings
  • Exhibit 58: Mate Revolution Inc. - Vendor overview
  • Exhibit 59: Mate Revolution Inc. - Product segments
  • Exhibit 60: Mate Revolution Inc. - Key offerings
  • Exhibit 61: Validation techniques employed for market sizing
  • Exhibit 62: Definition of market positioning of vendors
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