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市场调查报告书

线上语言学学习课程的全球市场:2020年~2024年

Online Language Subscription Courses Market by End-users, Type, and Geography - Forecast and Analysis 2020-2024

出版商 TechNavio (Infiniti Research Ltd.) 商品编码 633234
出版日期 内容资讯 英文 140 Pages
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价格
线上语言学学习课程的全球市场:2020年~2024年 Online Language Subscription Courses Market by End-users, Type, and Geography - Forecast and Analysis 2020-2024
出版日期: 2019年11月04日内容资讯: 英文 140 Pages
简介
预计与

全球线上语言学学习课程市场上,MALL(行动支援型语言学习)偏好的高涨,播客和视觉与听觉教程的利用可能性,定期性的评估认证等成为成长促进因素,在预测期间内预计将以18%以上的年复合成长率扩大。但,线上语言学课程的开发成本高,在企业间的MOOC(大规模公开线上讲座)受欢迎,替代品的可得性等要素,可能妨碍在预测期间内线上语言学学习课程产业的成长。

本报告提供全球线上语言学学习课程市场相关调查分析,市场规模及成长率,市场趋势,市场的推动要素与课题,市场机会验证,再加上主要供应商等相关的系统性资讯。

目录

第1章 摘要整理

第2章 调查范围

  • 简介1
  • 简介2
  • 美金的货币换算比率

第3章 市场情形

  • 市场生态系统
  • 市场特征
  • 市场区隔分析
  • 价值链分析

第4章 市场规模

  • 市场定义
  • 市场规模(2019年)
  • 市场规模及预测(2019年~2024年)

第5章 波特的五力分析

  • 买主谈判力
  • 供应商谈判力
  • 新加入厂商的威胁
  • 替代品的威胁
  • 竞争对手的威胁
  • 市场情况

第6章 市场区隔:各终端用户

  • 市场区隔:各终端用户
  • 各终端用户比较:市场规模及预测(2019年~2024年)
  • 个人学习者
  • 机关学习者
  • 市场机会:各终端用户

第7章 客户形势

第8章 市场区隔:各类型

  • 市场区隔:各类型
  • 各类型比较:市场规模及预测(2019年~2024年)
  • 英语
  • 标准中文
  • 西班牙语
  • 其他
  • 市场机会:各类型

第9章 各地区形势

  • 各地区市场区隔
  • 各地区比较:市场规模及预测(2019年~2024年)
  • 亚太地区
  • 欧洲
  • 北美
  • 南美
  • 中东、非洲地区
  • 主要国家
  • 市场机会

第10章 决策架构

第11章 成长要素与课题

  • 市场成长要素
  • 市场课题

第12章 市场趋势

  • 会话学习的出现
  • 游戏化的有效利用
  • AI为基础的语言学学习课程的出现

第13章 业者情势

  • 概要
  • 创造性破坏状况
  • 竞争方案

第14章 供应商分析

  • 交易厂商
  • 供应商分类
  • 供应商的市场定位
  • Duolingo Inc.
  • Enux Education Ltd.
  • Houghton Mifflin Harcourt Co.
  • italki HK Ltd.
  • Language Trainers Corp.
  • Pearson Plc
  • Rocket Languages Ltd.
  • Rosetta Stone Ltd.
  • Sanako Corp.
  • The Linguist Institute Ltd.

第15章 附录

  • 调查方法
  • 简称的清单
  • 供应商的市场定位定义

第16章 TECHNAVIO的探索

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目录
Product Code: IRTNTR40074

About this market

Technavio's online language subscription courses market size analysis considers sales from both individual learners and institutional learner end-users. Our analysis also considers the sales of language subscription courses in APAC, Europe, MEA, North America, and South America. In 2019, the individual learner's segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as rising demand for bilingual and multilingual skilled personnel will play a significant role in the individual learner's segment to maintain its market position. Also, our global online language subscription courses market size report looks at factors such as growing preference for MALL, availability of podcasts and audio-visual tutorials, and regular assessment and certification. However, high cost of development of online language courses, popularity of MOOCs among corporates, and availability of substitutes may hamper the growth of the online language subscription courses industry over the forecast period.

Overview

Growing preference for MALL

The popularity of mobile-assisted language learning (MALL) has increased due to the growing adoption and use of mobile telecommunication and computing devices. Vendors operating in the global online language subscription courses market offer courses through applications on mobile devices. The courses offered through Mall services are mostly personalized, informal, and spontaneous. MALL simplifies learning and provides flexibility to users in terms of time and place of learning. These advantages associated with mobile devices will increase the adoption of MALL which in turn, will lead to the expansion of the global online language subscription courses market size at a CAGR of over 18% during the forecast period.

Emergence of AI-based language learning courses

The integration of AI into language learning modules is increasing due to the rising preference for customization. This is leading vendors to offer platforms using AI and machine learning (ML) for foreign language learners to customize their learning modules and share vocabulary courses based on their preferences, interests, careers, and hobbies. Vendors are further integrating gamification to make learning more interactive and engaging. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global online language subscription courses market size during the forecast period 2020-2024, view our report.

Competitive Landscape

With the presence of several major players, the global online language subscription courses market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online language subscription course developers, that include Duolingo Inc., Enux Education Ltd., Houghton Mifflin Harcourt Co., italki HK Ltd., Language Trainers Corp., Pearson Plc, Rocket Languages Ltd., Rosetta Stone Ltd., Sanako Corp., and The Linguist Institute Ltd.

Also, the online language subscription courses market size analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
  • Value chain analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2019
  • Market size and forecast 2019-2024

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • Individual learners - Market size and forecast 2019-2024
  • Institutional learners - Market size and forecast 2019-2024
  • Market opportunity by end-user

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY TYPE

  • Market segmentation by type
  • Comparison by type
  • English - Market size and forecast 2019-2024
  • Mandarin - Market size and forecast 2019-2024
  • Spanish - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by type

PART 09: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 12: MARKET TRENDS

  • Advent of conversational learning
  • Use of gamification
  • Emergence of AI-based language learning courses

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Duolingo Inc.
  • Enux Education Ltd.
  • Houghton Mifflin Harcourt Co.
  • italki HK Ltd.
  • Language Trainers Corp.
  • Pearson Plc
  • Rocket Languages Ltd.
  • Rosetta Stone Ltd.
  • Sanako Corp.
  • The Linguist Institute Ltd.

PART 15: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 16: EXPLORE TECHNAVIO

LIST OF EXHIBITS:

  • Exhibit 01: Vendors: Key offerings
  • Exhibit 02: Segments of global education services market
  • Exhibit 03: Global education services market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2019
  • Exhibit 08: Global market: Size and forecast 2019-2024 ($ millions)
  • Exhibit 09: Global market: Year-over-year growth 2020-2024 (%)
  • Exhibit 10: Five forces analysis 2019
  • Exhibit 11: Five forces analysis 2024
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2019
  • Exhibit 18: End-user - Market share 2019-2024 (%)
  • Exhibit 19: Comparison by end-user
  • Exhibit 20: Individual learners - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 21: Individual learners - Year-over-year growth 2020-2024 (%)
  • Exhibit 22: Institutional learners - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 23: Institutional learners - Year-over-year growth 2020-2024 (%)
  • Exhibit 24: Market opportunity by end-user
  • Exhibit 25: Customer landscape
  • Exhibit 26: Type - Market share 2019-2024 (%)
  • Exhibit 27: Comparison by type
  • Exhibit 28: English - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 29: English - Year-over-year growth 2020-2024 (%)
  • Exhibit 30: Mandarin - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 31: Mandarin - Year-over-year growth 2020-2024 (%)
  • Exhibit 32: Spanish - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 33: Spanish - Year-over-year growth 2020-2024 (%)
  • Exhibit 34: Others - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 35: Others - Year-over-year growth 2020-2024 (%)
  • Exhibit 36: Market opportunity by type
  • Exhibit 37: Market share by geography 2019-2024 (%)
  • Exhibit 38: Geographic comparison
  • Exhibit 39: APAC - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 40: APAC - Year-over-year growth 2020-2024 (%)
  • Exhibit 41: Europe - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 42: Europe - Year-over-year growth 2020-2024 (%)
  • Exhibit 43: North America - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 44: North America - Year-over-year growth 2020-2024 (%)
  • Exhibit 45: South America - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 46: South America - Year-over-year growth 2020-2024 (%)
  • Exhibit 47: MEA - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 48: MEA - Year-over-year growth 2020-2024 (%)
  • Exhibit 49: Key leading countries
  • Exhibit 50: Market opportunity
  • Exhibit 51: Impact of drivers and challenges
  • Exhibit 52: Vendor landscape
  • Exhibit 53: Landscape disruption
  • Exhibit 54: Vendors covered
  • Exhibit 55: Vendor classification
  • Exhibit 56: Market positioning of vendors
  • Exhibit 57: Duolingo Inc. - Vendor overview
  • Exhibit 58: Duolingo Inc. - Service segments
  • Exhibit 59: Duolingo Inc. - Key offerings
  • Exhibit 60: Enux Education Ltd. - Vendor overview
  • Exhibit 61: Enux Education Ltd. - Service segments
  • Exhibit 62: Enux Education Ltd. - Key offerings
  • Exhibit 63: Houghton Mifflin Harcourt Co. - Vendor overview
  • Exhibit 64: Houghton Mifflin Harcourt Co. - Business segments
  • Exhibit 65: Houghton Mifflin Harcourt Co. - Geographic focus
  • Exhibit 66: Houghton Mifflin Harcourt Co. - Segment focus
  • Exhibit 67: Houghton Mifflin Harcourt Co. - Key offerings
  • Exhibit 68: italki HK Ltd. - Vendor overview
  • Exhibit 69: italki HK Ltd. - Service segments
  • Exhibit 70: italki HK Ltd. - Key offerings
  • Exhibit 71: Language Trainers Corp. - Vendor overview
  • Exhibit 72: Language Trainers Corp. - Service segments
  • Exhibit 73: Language Trainers Corp. - Key offerings
  • Exhibit 74: Pearson Plc - Vendor overview
  • Exhibit 75: Pearson Plc - Business segments
  • Exhibit 76: Pearson Plc - Organizational developments
  • Exhibit 77: Pearson Plc - Geographic focus
  • Exhibit 78: Pearson Plc - Segment focus
  • Exhibit 79: Pearson Plc - Key offerings
  • Exhibit 80: Rocket Languages Ltd. - Vendor overview
  • Exhibit 81: Rocket Languages Ltd. - Service segments
  • Exhibit 82: Rocket Languages Ltd. - Key offerings
  • Exhibit 83: Rosetta Stone Ltd. - Vendor overview
  • Exhibit 84: Rosetta Stone Ltd. - Business segments
  • Exhibit 85: Rosetta Stone Ltd. - Organizational developments
  • Exhibit 86: Rosetta Stone Ltd. - Geographic focus
  • Exhibit 87: Rosetta Stone Ltd. - Segment focus
  • Exhibit 88: Rosetta Stone Ltd. - Key offerings
  • Exhibit 89: Sanako Corp. - Vendor overview
  • Exhibit 90: Sanako Corp. - Product segments
  • Exhibit 91: Sanako Corp. - Key offerings
  • Exhibit 92: The Linguist Institute Ltd. - Vendor overview
  • Exhibit 93: The Linguist Institute Ltd. - Service segments
  • Exhibit 94: The Linguist Institute Ltd. - Key offerings
  • Exhibit 95: Validation techniques employed for market sizing
  • Exhibit 96: Definition of market positioning of vendors