Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods
|出版商||MIC - Market Intelligence & Consulting Institute||商品编码||894980|
|出版日期||内容资讯||英文 55 Pages
|台灣的日常消费品 (FMCG)相关消费者的购买行动分析 Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods|
|出版日期: 2019年07月17日||内容资讯: 英文 55 Pages||
本报告提供台灣的日常消费品 (FMCG) 相关消费者的产品、品牌、流通途径的偏好排行榜调查分析，消费者的决策背后的主要理由和阻碍的要素相关的系统性资讯。
Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying fast-moving consumer goods online. Fast-moving consumer goods surveyed include toiletries, household cleaners, and packaged food and beverages. This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for three major fast-moving consumer goods, identify which information and shopping channels consumers enjoy to purchase fast-moving consumer goods online, and examines main reasons behind consumers’ decision to buy fast-moving consumer goods online and what have prevented them from doing so.