美国及全球生产彩色市场预测:2020年～ 2024年

COVID-19，带给生产印刷不良影响，彩色雷射受到最大的打击。

本报告详细定量化美国及全球生产彩色市场，提供设备使用的问题，趋势，及变化分析，对技术供应商的建议，最新的市场预测，市场趋势等系统性资讯。

IDC市场预测图

摘要整理

对技术供应商的建议

• 多样的组合
• 将更多精力放在购买印刷品的客户上
• 帮助客户利用产品本身的优点和印刷价值进行销售
• 利用这个机会，改善自动化与工作流程

市场预测

市场情形

• 成长要素及阻碍因素
  • 成长要素
    • 类比-数位转换
  • 阻碍因素
    • COVID-19经济影响
    • 压力下的行销支出
    • 变化的数位科技混合
• 主要的市场趋势
  • HP Indigo的大规模交易
  • drupa ... One Day
  • COVID-19世界性的存在感
• 上次预测后的变更点

市场定义

调查方法

相关调查

This IDC study quantifies the U.S. and worldwide production color market in detail, analyzing issues, trends, and changes in device usage. It contains IDC's review and forecast of the worldwide production color market for 2020-2024. Hardware shipments, value of shipments, and average selling value (ASV) are presented in this document. Data for 2014-2019 is actual, whereas data for 2020-2024 is projected."COVID-19 is having a negative impact on production print, and color laser is getting hit the hardest." - Amy Machado, research manager, Production and Large Format

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

• Have a Diverse Portfolio
• Focus More Efforts on Customers That Are Buying Print
• Help Your Customers Sell Themselves and the Value of Print
• Use This Opportunity to Push Better Automation and Workflow

Market Forecast

Market Context

• Drivers and Inhibitors
  • Drivers
    • Analog-to-Digital Conversion
  • Inhibitors
    • The COVID-19 Economic Impact
    • Marketing Spend Under Pressure
    • The Changing Digital Technology Mix
• Significant Market Developments
  • Large Deal for HP Indigo
  • drupa … One Day
  • The Global Presence of COVID-19
• Changes from Prior Forecast

Market Definition

Methodology

Related Research