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市场调查报告书

加拿大的收费OTT影片服务的用户与交易客户的预测(2020年~2024年)

Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2020-2024

出版商 IDC 商品编码 980232
出版日期 内容资讯 英文 15 Pages
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加拿大的收费OTT影片服务的用户与交易客户的预测(2020年~2024年) Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2020-2024
出版日期: 2020年12月30日内容资讯: 英文 15 Pages
简介

继大企业2019年的进入,OTT影片市场参与企业,获得巩固其在加拿大在家工作者的生活中的地位的独特机会。受到全球大流行,居家限制和前所未有的经济措施的影响,2020年对于OTT视频市场仍然取得了丰硕的成果。

虽然这个机会是偶然的赏物,不过,为了维持新鲜的内容程式库的压力与其相关的成本,内容追逐者和节约家有伴随风险的可能性。

本报告提供加拿大的收费OTT影片服务市场的相关调查,市场趋势和预测,成长及阻碍因素等资讯。

IDC市场预测图

摘要整理

科技供应商的建议

市场预测

  • OTT视讯服务用户和交易客户
  • 收费OTT视讯服务订阅
  • 收费的交易OTT视讯服务客户

市场的状况

  • 成长要素与阻碍因素
    • 成长要素
      • OTT视讯2.0-混合消费模式
      • 内容的独占性且广泛的目录
      • 外出禁止令
    • 阻碍因素
      • 由于内容追踪和订阅疲劳造成客户解除服务契约(客户流失)
      • COVID-19经济混乱
      • 内容的权利与服务的提供
  • 主要的市场趋势
  • 自上次预测后的变更

市场定义

  • 调查手法

相关调查

目录
Product Code: CA45659320

This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors."Following a 2019 year of big-name entrants, OTT video market participants were offered a unique opportunity to solidify their presence in the lives of stay-at-home Canadians. Marred by a global pandemic, stay-at-home restrictions, and unprecedented economic measures, the year 2020 has somehow still turned fruitful for the OTT video market," says Manish Nargas, senior analyst for Consumer Services and Mobility. "While this opportunity is god sent in many ways, the added pressure to maintain fresh content libraries (and the associated costs in doing so), not to mention, the risks of being churned by content chasers and tight wads make for a very exciting market narrative."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

  • OTT Video Service Subscribers and Transactional Clients
  • Paid OTT Video Services Subscriptions
  • Paid Transactional OTT Video Services Clients

Market Context

  • Drivers and Inhibitors
    • Drivers
      • OTT Video 2.0 - Hybrid Consumption Models
      • Exclusive and Extensive Catalogue of Content
      • Stay-at-Home Restrictions
    • Inhibitors
      • Content Chasing + Subscription Fatigue = Churn
      • COVID-19 and Economic Turmoil
      • Content Rights and Service Offerings
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

  • Methodology

Related Research