市场调查报告书

美国的消费者的银行流通管道偏好的调查:零售银行的机会

2019 U.S. Consumer Banking Channel Preference Survey: Retail Banking Customer Journey Experience Ripe with Opportunities for Improvement

出版商 IDC 商品编码 906108
出版日期 内容资讯 英文 23 Pages
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美国的消费者的银行流通管道偏好的调查:零售银行的机会 2019 U.S. Consumer Banking Channel Preference Survey: Retail Banking Customer Journey Experience Ripe with Opportunities for Improvement
出版日期: 2019年08月09日内容资讯: 英文 23 Pages
简介

本报告以18岁以上有活期存款的2,504人的美国居住者为对象实施的,美国的消费者的银行流通管道偏好相关调查结果为基础,提供现状与今后的预测相关的系统性资讯。

执行概述

概况

  • 银行发挥重要作用
  • 零售银行关系的扩大与成长

对技术买主的建议

  • 相关银行的行销讯息
  • 个人资料的管理
  • 对合理价格的个人信息替换
  • 对合作伙伴报价的个人信息替换
  • AI和机器人工学对忠诚度的影响

参考资料

  • 相关调查
  • 摘要
目录
Product Code: US44309219

This IDC Perspective discusses IDC's 2019 U.S. Consumer Banking Channel Preference Survey conducted among 2,504 U.S. residents who are 18+ and have an active checking account. The way financial institutions interact with their customers during their financial journey continues to evolve as new technology becomes available. Experiences are being shaped by influences from other industries and customer experiences from leading technology companies as we continue to accelerate innovation. Some of these enhancements have benefited the customer directly, while others have provided much needed operational improvements for banks and credit unions.

According to Marc DeCastro, research director at IDC Financial Insights, "The feelings of the customer around privacy, marketing, expanded relationships, and artificial intelligence are creating a journey that is no longer linear, but rather bounces around as quickly as their financial needs change. Solutions need to be flexible enough to be customized to individual needs while allowing the bank to remain on track with their strategic initiatives. Fortunately, the technology is available to assist with providing the right mix of personalization and automation and apply that according to the customer's financial needs to help grow relationships."

Executive Snapshot

Situation Overview

  • Banks Serving a Vital Role
  • Expanding and Growing Retail Banking Relationship

Advice for the Technology Buyer

  • Relevant Bank Marketing Messages
  • Control of Personal Data
  • Personal Information Exchange for Better Pricing
  • Personal Information Exchange for Partner Offers
  • Impact of Artificial Intelligence and Robotics on Loyalty

Learn More

  • Related Research
  • Synopsis
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