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市场调查报告书

住家成为新生活方式中心:冠状病毒(COVID-19)对消费行为的影响

Home as the New Hub - Coronavirus (COVID-19) Impact on Consumer Behavior

出版商 GlobalData 商品编码 965775
出版日期 内容资讯 英文
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价格
住家成为新生活方式中心:冠状病毒(COVID-19)对消费行为的影响 Home as the New Hub - Coronavirus (COVID-19) Impact on Consumer Behavior
出版日期: 2020年09月30日内容资讯: 英文
简介

全球消费者,为了避开COVID-19感染、扩大,受到指示尽可能在家。不久的将来,全球消费者的几乎3分之一,计划著是否不出勤,持续在家工作,开始工作。

本报告提供住家成为新生活方式的中心的相关调查,在家工作,在家烹调,在家育儿业务的实行,及在家进行个人的健康与保健照护的消费者的影响。

目录

目录

第1章 消费行为的影响

  • 简介
  • 住家成为新生活方式中心
  • 外带

第2章 附录

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目录
Product Code: CSCV2009BI

Consumers across the globe are being instructed to stay within the home as far as possible to avoid contracting or spreading COVID-19, and while lockdown measures are currently in flux, staying at home is in some cases being mandated by law. This is drastically altering consumer behavior, with many consumers even planning to continue to retreat within the home beyond the pandemic period. Brands must align products and services with this new lifestyle to win new audiences and understand how to cater to the new needs of their existing customers.

This report discusses the particular implications of consumers working at home, cooking at home, performing childcare duties at home, and taking care of their personal health and wellness at home.

Scope

  • Almost a third of global consumers plan to continue or start working from home rather than go to an office in the near future.
  • Almost 60% of global consumers claim to be staying at home as much as possible in Week 7.
  • Consumers who claim to be staying at home as much as possible are also more concerned about the outbreak of COVID-19.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

Table of Contents

1. Consumer Behavior Impact: Home as the New Hub

  • Introduction
  • Home as the new hub
  • Take-outs

2. Appendix