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市场调查报告书

廉价销售追求者: 新型冠状病毒感染疾病(COVID-19)对消费行为的影响

Bargain Hunters - Coronavirus (COVID-19) Impact on Consumer Behavior

出版商 GlobalData 商品编码 963023
出版日期 内容资讯 英文
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廉价销售追求者: 新型冠状病毒感染疾病(COVID-19)对消费行为的影响 Bargain Hunters - Coronavirus (COVID-19) Impact on Consumer Behavior
出版日期: 2020年09月30日内容资讯: 英文
简介

由于COVID-19大流行的影响造成的全球性的失业率上升和招募减少,产生了廉价销售追求者这个新的群组。

消费者品牌,零售业者,及食品服务供应商,为了以廉价销售追求者为目标,在COVID-19危机间实施了价格与推销策略。还有由于廉价销售追求者的低价格产品的摸索,具有功能性的对自有品牌的举措高涨成为品牌的中心性焦点。

本报告提供廉价销售追求者的相关调查,识别冠状病毒的大流行时迫使消费者预算紧缩的主要动机,对以廉价销售追求者为目标的品牌的建议等资讯。

目录

目录

第1章 消费行为的影响:廉价销售追求行动

  • 什么?
  • 谁?
  • 为何?
  • 要点

第2章 附录

目录
Product Code: CSCV2005BI

Bargain Hunters - Coronavirus (COVID-19) Impact on Consumer Behavior

This report is part of the GlobalData COVID-19 Impact on Consumer Behavior series, which tracks how the pandemic and many factors have impacted consumer behavior and purchase decisions.

This report identifies key motivations that are driving consumers towards tighter budgets during the coronavirus pandemic, and is offering recommendations for brands to target Bargain Hunters.

Scope

  • Rising cases of unemployment and decline in job vacancies globally have created this emerging group, who are forced to suddenly tighten their budgets.
  • Consumer brands, retailers, and foodservice providers have put price and promotion strategies in place during the crisis to target Bargain Hunters.
  • Rising commitments to private label with functionality has been a central focus for brands as Bargain Hunters search for lower priced products.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

Table of Contents

1.Consumer Behavior Impact: Bargain Hunting Behavior

  • What?
  • Who?
  • Why?
  • Key Take-Outs

2. Appendix