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市场调查报告书

建立早期关系:考察儿童银行帐户

Forming an Early Connection - Insight into Children's Banking

出版商 GlobalData 商品编码 954264
出版日期 内容资讯 英文
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价格
建立早期关系:考察儿童银行帐户 Forming an Early Connection - Insight into Children's Banking
出版日期: 2020年08月14日内容资讯: 英文
简介

金融教育是儿童银行帐户挑战的核心。在不同国家,这在几乎所有消费者中被认为是最重要的特征。金融教育以多种形式提供,包括游戏,故事,课程内容和真实体验。银行和金融服务提供商在全球范围内提出了各种各样的儿童银行帐户建议。 GlobalData选择好事和坏事来突出满足父母和孩子需求的创新方法,并解释这些挑战带来的妥协。

本报告著眼于全球儿童银行帐户市场,包括父母对儿童银行帐户功能的优先考虑以及这些优先事项随地区的变化。特别是,有关如何协调针对亚太地区的年轻人和老年人家庭以及零售商和富裕客户的提案,吸引儿童的重要性以及面临的挑战的信息。它分为多个年龄段,并详细分析了应划分的内容。它还探讨了全球当前面临的各种挑战,每个示例的优缺点,每个提供商如何区分其产品以及整个市场是否存在缺口。

范围

  • 银行越来越多地在其儿童和青年银行帐户提案中增加游戏功能,以吸引用户。
  • 银行无法以一种规模容纳所有选择,因此需要根据年龄通过多种服务留住年轻客户。
  • 所考虑的问题很少能成功解决10至15岁儿童的问题。

购买原因

  • 从微觀和宏觀两个角度考虑儿童银行市场。
  • 瞭解现有的和新手的儿童银行帐户提供商面临的威胁,以及在COVID-19之后获得和保留年轻客户的潜在机会。
  • 将公司的业绩和战略方向与其竞争对手进行比较。

目录

  • 执行摘要
  • 注意事项
  • 挑战
  • 结论

附录

目录
Product Code: GDFS0273IA

Financial education is central to a kid's banking proposition. This is almost universally considered the most important feature among all consumers, albeit to different degrees in individual countries. Education can come in a variety of forms, including games, stories, lesson content, and real world experience. Banks and financial services providers have created a large range of children's banking propositions across the world. GlobalData has chosen both good and bad examples to highlight innovative ways of addressing the needs of both parents and children, while explaining the compromises that these propositions have made.

This report provides insight into the global children's banking market, including parents' priorities around children's banking features, and how these priorities vary in different regions; information on how propositions should be tailored towards younger and older families, as well as retail and more affluent customers, in Asia Pacific; and detailed analysis of the importance of engaging the child as well as how propositions are and should be split into multiple age categories. A variety of current propositions around the world are examined, exploring the pros and cons of each example, how each provider has differentiated its offering, and whether there appears to be a gap in the overall market.

Scope

  • Banks are increasingly adding gamification features to their children and youth banking propositions in a bid to engage users.
  • Banks should not offer a one size fits all option but instead retain young customers via multiple age-appropriate offerings.
  • Of the propositions examined, few have managed to successfully cater to the 10-15 age group.

Reasons to Buy

  • Gain insight at both the micro and macro level into the children's banking market.
  • Learn about threats to incumbents and newer kid's banking providers, as well as potential opportunities post-COVID-19 around attracting and retaining young customers.
  • Compare the performance and strategic direction of your firm against competitors.

Table of Contents

  • Executive Summary
  • Insights
  • Propositions
  • Conclusion

Appendix