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市场调查报告书

保险产业的DTC (Direct to Consumer) - 各主题分析

Direct to Customer in Insurance - Thematic Research

出版商 GlobalData 商品编码 933457
出版日期 内容资讯 英文 42 Pages
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价格
保险产业的DTC (Direct to Consumer) - 各主题分析 Direct to Customer in Insurance - Thematic Research
出版日期: 2020年04月30日内容资讯: 英文 42 Pages
简介

由于数位化形成客户的态度和购买行动,被保险公司必须再次考虑流通模式,直接著重流通管道。产物保险和人寿保险,价格和评价都是客户的决策流程的中心。现有的参与者有直销的最大市场占有率,不过,新加入企业直接著重流通管道,更好避免与客户的摩擦。这有助于个性化品牌。大部分的保险公司与仲介业者有很强的关联,不过,取决于提高利润的前景,产生对直接流通管道投资的持续动机。

本报告提供保险产业的DTC (Direct to Consumer) 调查分析,保险产业的演进相关的系统性资讯。

目录

  • 参与者
  • 题目概要
  • 直接流通管道和间接流通管道的差异
  • 直接流通管道的启用
  • 直接流通管道的促进因素
  • 趋势
  • 技术趋势
  • 产业趋势
  • 宏觀经济趋势
  • 法规趋势
  • 产业分析
  • 竞争分析
  • 时间轴
  • 价值链
  • 产品开发
  • 行销和流通
  • 承担和风险分析
  • 索赔管理
  • 客户服务
  • 企业SECTION
  • 公开企业
  • 非公开企业
  • 词汇表
  • 参考文件
  • 附录:调查手法
目录
Product Code: GDIN-TR-S017

As digitization continues to shape customers' attitudes and purchasing behaviors, insurers are being forced to rethink their distribution models and put a greater focus on the direct channel. For both non-life and life products, price and reputation are at the heart of the customer decision-making process. Established players have the largest market shares for direct sales, but new entrants have focused their efforts on the direct channel and have excelled at removing friction from the customer journey. This is helping them differentiate their brands. Most insurers continue to hold strong ties with intermediaries, but the prospect of improved margins will incentivize them to continue investing in the direct channel.

This report explores how the insurance industry has evolved from selling products almost solely via brokers and other intermediaries to more direct methods as consumers become increasingly connected. It highlights which business lines have been most commoditized, rendering them more suitable for direct and unadvised sales. It explores how insurers are changing their communication strategies in a bid to improve customer engagement and retention. The report also reveals which mediums and technologies have the potential to generate further opportunities to engage with customers and improve brand awareness.

Scope

  • The direct channel is experiencing the fastest growth with both non-life and life products, although it is still more prominent for the former.
  • Direct sales are also better established within personal lines than commercial products, as consumers' willingness to pay for financial advice dissipates and online media facilitates direct interaction.
  • As the direct channel grows, insurers are putting a greater focus on the user experience and overall customer journey. Insurers are increasingly present across different media, including social media and messaging apps.

Reasons to Buy

  • Examine the size of the direct channel across selected key countries.
  • Understand the key factors contributing to the rapid growth of the direct channel.
  • Learn what insurance companies are doing to successfully communicate and engage with customers
  • Improve the customer journey and brand loyalty by understanding what matters to consumers.
  • Discover which are the most selected providers in the direct channel by non-life and life product lines (UK only).

Table of Contents

  • Players
  • Thematic briefing
  • What's the difference between the direct and indirect channels?
  • Enablers of the direct channel
  • What's driving the direct channel?
  • Trends
  • Technology trends
  • Industry trends
  • Macroeconomic trends
  • Regulatory trends
  • Industry analysis
  • Competitive analysis
  • Timeline
  • Value chain
  • Product development
  • Marketing and distribution
  • Underwriting and risk profiling
  • Claims management
  • Customer service
  • Companies section
  • Public companies
  • Private companies
  • Glossary
  • Further reading
  • Appendix: Our thematic research methodology