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市场调查报告书

运动旅游的主要趋势

Key Trends in Sports Tourism

出版商 GlobalData 商品编码 912982
出版日期 内容资讯 英文 35 Pages
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运动旅游的主要趋势 Key Trends in Sports Tourism
出版日期: 2019年08月30日内容资讯: 英文 35 Pages
简介

运动旅游,在旅游业中是成长最快速的部门之一。

本报告提供成长中的运动旅游市场区隔调查分析,主要趋势、问题点,机会、威胁等相关的系统性资讯。

第1章 概述

第2章 旅客类型

第3章 主要市场趋势

  • 美国,欧洲
  • 新兴运动
  • 亚太地区的成长

第4章 活动的案例研究

  • Hempel Sailing World Championships Aarhus 2018
  • 361°World Men's Curling Championship Las Vegas 2018

第5章 主要、成长中的觀光地

  • 东京 (日本) :GSI 城市 1位
  • 巴黎 (法国) GSI 城市 2位
  • 布达佩斯 (匈牙利) GSI城市 3位

第6章 SWOT分析

第7章 附录

目录
Product Code: GDTT0149MI

Sports tourism is one of the fastest growing sectors in tourism. An increasing amount of tourists are interested in sport activities or the sporting history of a destination during their trips, whether sports is the primary motive to travel or not.

Sports tourism can be defined as: 'All forms of active and passive involvement in sporting activity, participated in casually or in an organized way for non-commercial or business/commercial reasons, that necessitate travel away from home and work locality'. Cities and regions across the globe are now constantly bidding for events and constructing facilities to attract sports tourism in hopes of attaining the substantial growth potential that is associated with this type of tourism.

Although sport tourism as a whole attracts tourists from different races, gender, age, economic classes and nationalities, individual sports will attract much more specific tourist profiles. Having specific tourist profiles for individual sports makes it easier for marketing departments to create promotional campaigns as they know which promotional channels to use and how to communicate to the specific segment.

The US was the most successful bidding nation in 2018, triumphing over last year's winner France. Its portfolio of five events was worth 12,027 points, on the GSI Bidding Nations Index, which was largely down to its successful winning bid for soccer's 2026 FIFA World Cup, which will be jointly held with Canada and Mexico.

European nations were awarded almost 59.5% (50 events) of the events on offer in 2018, an increase of over 10% from 2017.

Scope

  • GlobalData's Tourism Insights Report "Key Trends in Sports Tourism", looks at the key trends & issues within the growing sports tourism segment, as well as the opportunities and threats.
  • It also offers an insight into key destinations, traveler groups, and into the impact of national and international sporting events on the tourism industry.

Reasons to buy

  • Gain an insight into the sports tourism industry
  • Understand the key traveler types that travel companies and hotel companies can look to attract
  • Look at the key destinations and why they bid for the right to host sporting events
  • Take a detailed look at specific sporting events and the impact they had on tourism in the host nation/city
  • Assess the potential impact of upcoming sports events including the Olympic Games and FIFA World Cup

Table of Contents

  • Snapshot
    • Major sporting events: 2020-2023
  • Traveler Types
  • Key Market Trends
    • US tops bidding index, Europe achieves high growth
    • Emerging sports
    • Growth in Asia-Pacific
  • Event Case Studies
    • Hempel Sailing World Championships Aarhus 2018
    • 361° World Men's Curling Championship Las Vegas 2018
  • Major and Developing Destinations
    • Major Destination: Tokyo, Japan - 1st in GSI Cities Index
    • Major Destination: Paris, France - 2nd in GSI Cities Index
    • Developing destination: Budapest, Hungary - 3rd in GSI Cities Index
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Appendix
    • References
    • Terminology and Definitions
    • About the Author
    • GlobalData at a Glance
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