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市场调查报告书

5G商业利用的利用案例与通讯企业的打入市场策略

5G Commercial Use Cases Update & Telco Go-To-Market Strategies

出版商 GlobalData 商品编码 907777
出版日期 内容资讯 英文 43 Pages
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5G商业利用的利用案例与通讯企业的打入市场策略 5G Commercial Use Cases Update & Telco Go-To-Market Strategies
出版日期: 2019年08月14日内容资讯: 英文 43 Pages
简介

本报告提供全球各国5G支援服务 - FWA (固定无线存取)、eMBB (超高速行动宽频) 等 - 的使用概况 相关分析,全球整体的普及、开始情形和其促进因素,市场的主要特征,全球主要通讯业者的市场进入/企业发展策略 (定价,商品搭售等),对今后的进一步发展的建议等资讯汇整,为您概述为以下内容。

摘要整理

第1章 简介 - 5G的利用案例

  • 5G支援服务的利用案例,和初期的使用概况

第2章 5G的商业利用的案例,普及促进因素,服务供应商的活动 - FWA、eMBB

  • 5G的主要的商业利用的案例
  • 5G FWA:主要的特征
  • 5G FWA:普及促进因素
  • 5G FWA:服务供应商的活动
  • 5G eMBB:主要的特征
  • 5G eMBB:普及促进因素
  • 5G eMBB:服务供应商的活动
  • 5G的其他利用案例 (B2B的情况)

第3章 通讯企业的5G参与策略:eMBB、FWA的情况

  • 5G通讯费用、商品搭售、价格设定:SK Telecom (韩国),Verizon (美国)
  • 5G通讯费用、商品搭售、价格设定:Vodafone (英国),Etisalat (UAE)
  • 5G通讯费用、商品搭售、价格设定:Swisscom (瑞士),Sprint (美国)
  • 5G通讯费用、商品搭售、价格设定:Vodafone (西班牙)
  • 5G通讯费用、商品搭售、价格设定:KT (韩国),EE (英国)
  • 5G通讯费用、商品搭售、价格设定:TIM (义大利)
  • 5G通讯费用、商品搭售、价格设定:Zain (科威特),Sunrise (瑞士)
  • 5G通讯费用、商品搭售、价格设定:T-Mobile (德国),Viva (巴林)
  • 5G通讯费用、商品搭售、价格设定:主要的考虑事项
  • 5G设备、商品搭售策略:EE (英国)
  • 5G设备、商品搭售策略:Vodafone (英国)
  • 5G设备、商品搭售策略:Verizon/Sprint (美国)
  • 5G设备、商品搭售策略:TIM (义大利),T-mobile (德国)
  • 5G设备、商品搭售策略:Viva (巴林),Zain (科威特),Etisalat (UAE)
  • 5G设备、商品搭售策略:主要的考虑事项
  • 5G市场定位:主要的考虑事项

第4章 主要结论与建议

附录

目录
Product Code: GDTC0188IR

"5G Commercial Use Cases Update & Telco Go-To-Market Strategies", a global outlook report by GlobalData, provides a status update on commercially-deployed 5G use cases globally, focusing on 5G FWA and 5G eMBB. It also outlines the go-to-market strategies that telcos have adopted for their commercial 5G offers in terms of available plans, pricing, bundling and positioning.

Furthermore, it offers an overview of the 5G devices made available by telcos at launch and analyses their bundling & pricing strategies.

Commercial 5G launches started in late 2018, building up momentum since April 2019 with a focus on two main use cases - 5G FWA & 5G eMBB.

The report is structured as follows:

  • Section 1: Introduction - 5G use cases; a snapshot of the different use cases enabled by 5G and a status update on the ones that have already been commercially launched.
  • Section 2: 5G commercial use cases, deployment drivers, & service provider activity - FWA & eMBB; this section analyzes specifically the key characteristics and deployment drivers of 5G FWA & 5G eMBB. It then maps the key commercial 5G launches globally (up to July 2019) and provides an update of service providers' commercial activity in the 5G eMBB and 5G FWA spaces as well as in the emerging B2B use cases.
  • Section 3: Telco 5G commercial go-to-market strategies across eMBB & FWA; focuses on telcos' 5G go-to-market strategies analysing 14 telcos' commercial 5G tariffs, pricing strategies and VAS bundling approaches for 5G eMBB and 5G FWA. Furthermore, it offers an overview of the 5G devices made available by telcos at launch and analyses their bundling & pricing strategies.
  • Section 4: Key findings and recommendations; we conclude the report with a set of key findings and recommendations for telecom operators to consider in their 5G go-to-market strategies.

Scope:

  • Commercial 5G FWA started in late 2018 in the US and South Korea. 5G eMBB commercial offers emerged in April 2019.
  • More than ten telcos have launched commercial 5G offerings so far, racing to get a first mover advantage and to showcase technological leadership.
  • Commercial 5G devices are still limited and relatively expensive. A number of bundling & pricing strategies are available to telcos in order to bring the 5G device adoption barriers down.

Reasons to buy:

  • This global outlook report provides an extensive examination of 5G eMBB and 5G FWA commercial pricing, bundling, positionning and device strategies to help telecom operators harness the technology and related monetization levers to capture new revenue streams.
  • The report's objective is to help inform global industry executives' decision-making process on 5G use cases' deployment and on 5G eMBB & FWA commercial go-to-market strategies.
  • The analysis of more than 14 telcos' commercial 5G plans across eMBB and FWA illustrate the findings of the report, providing best practices and insights into telecom operators' pricing, bundling, positionning, and device strategies.
  • With 33 exhibits, the report is designed for an executive-level audience, helping industry leaders gain in-depth knowledge into peer telcos' commercialized 5G propositions in order to effectively craft their 5G go-to-market & monetization strategies.

Table of Contents

List of exhibits

Executive summary

Section 1: Introduction - 5G use cases

  • 5G supported use cases and initial use cases launched

Section 2: 5G commercial use cases, deployment drivers, & service provider activity - FWA & eMBB

  • 5G key commercially deployed use cases
  • Focus on 5G FWA: Key characteristics
  • Focus on 5G FWA: Deployment drivers
  • Focus on 5G FWA: Service provider activity
  • Focus on 5G eMBB: Key characteristics
  • Focus on 5G eMBB: Deployment drivers
  • Focus on 5G eMBB: Service provider activity
  • Other emerging commercial 5G use cases in the B2B space

Section 3: Telco 5G commercial go-to-market strategies across eMBB & FWA

  • Commercial 5G tariffs, bundling, & pricing: SK Telecom South Korea & Verizon US
  • Commercial 5G tariffs, bundling, & pricing: Vodafone UK & Etisalat UAE
  • Commercial 5G tariffs, bundling, & pricing: Swisscom Switzerland & Sprint US
  • Commercial 5G tariffs, bundling, & pricing: Vodafone Spain
  • Commercial 5G tariffs, bundling, & pricing: KT South Korea & EE UK
  • Commercial 5G tariffs, bundling, & pricing: TIM Italy
  • Commercial 5G tariffs, bundling, & pricing: Zain Kuwait & Sunrise Switzerland
  • Commercial 5G tariffs, bundling, & pricing: T-Mobile Germany & Viva Bahrain
  • Commercial 5G tariffs, bundling, & pricing: Key considerations
  • Commercial 5G devices & bundling strategies: EE UK
  • Commercial 5G devices & bundling strategies: Vodafone UK
  • Commercial 5G devices & bundling strategies: Verizon & Sprint US
  • Commercial 5G devices & bundling strategies: TIM Italy and Tmobile Germany
  • Commercial 5G devices & bundling strategies: Viva Bahrain, Zain Kuwait, & Etisalat UAE
  • Commercial 5G devices & bundling strategies: Key considerations
  • 5G positioning: Key considerations

Section 4: Key findings & recommendations

Appendix

  • Acronyms and definitions
  • Companies mentioned
  • Related research
  • About GlobalData

List of Figures

  • EXHIBIT 1: ITU IMT 2020 USE CASES
  • EXHIBIT 2: KEY COMMERCIAL 5G SERVICE LAUNCHES
  • EXHIBIT 3: 5G FIXED WIRELESS ACCESS
  • EXHIBIT 4: BANDWIDTH, LATENCY, AND THROUGHPUT BY TECHNOLOGY
  • EXHIBIT 5: NETWORK SLICING EXPLAINED
  • EXHIBIT 6: GLOBAL MOBILE D
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