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市场调查报告书

零售业的AI:利用案例、变革的影响 (2019年)

Global Artificial Intelligence in Retail-Use Cases and Transformational Impact, 2019

出版商 Frost & Sullivan 商品编码 914929
出版日期 内容资讯 英文 72 Pages
商品交期: 最快1-2个工作天内
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零售业的AI:利用案例、变革的影响 (2019年) Global Artificial Intelligence in Retail-Use Cases and Transformational Impact, 2019
出版日期: 2019年10月10日内容资讯: 英文 72 Pages
简介

本报告提供零售业的人工智能 (AI)的各种用途调查,AI的技术情形、趋势、经营模式,零售部门的终端用户的展望,AI的变革的用途范例,主要经营者的案例研究,成长机会、成功策略分析,未来展望等资料汇整。

摘要整理

  • 主要调查结果

调查范围、调查手法

技术情形、趋势、经营模式:AI

  • 概要
  • 顺利的AI相关技术
  • AI的价值链
  • 生态系统的展开
  • 广泛波及AI的用途
  • AI系统的范围
  • AI革新的热点
  • AI:主要课题

技术情形、趋势、经营模式:零售终端用户的展望

  • 零售业的事业目标
  • 数位零售:主要的IT推动因素
  • 零售部门的新兴技术的引进
  • 零售部门的新兴技术的引进阶段
  • 零售业者对AI投资主要理由
  • 零售业者对AI相关的主要疑虑

零售业的AI的变革的用途

发现、社群、视觉贸易

  • Pinterest
  • 解决方案供应商、创新者

完美的个性化、体验型贸易

  • Dynamic Yield
  • 解决方案供应商、创新者

非人类代理

  • Pepper Robot
  • 解决方案供应商、创新者

下一代零售规划、物流、营运

  • Ocado
  • 解决方案供应商、创新者

环境、摩擦无贸易

  • Amazon
  • 解决方案供应商、创新者

成长机会、推荐行动

  • 成长机会:自动化
  • 成长机会:预测、处方
  • 成长机会:个性化
  • 成功、成长的策略性必要条件
  • 关注的企业

总论

附录

关于FROST & SULLIVAN

目录
Product Code: MF04-67

Data Drives Everything. Customer Experience is Everything

This research service is part of Frost & Sullivan's Integrated Commerce Research Programme. It provides an original perspective on how artificial intelligence (AI) is making its way into the retail sector. Retail has entered a new era where eCommerce and technology bellwethers like Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, and Tencent have raised consumers' expectations. AI is enabling automated decision-making with accuracy and speed, based on data analytics, coupled with self-learning abilities. It has passed a critical usefulness threshold but is also overhyped. AI depends on other technologies such as the Internet of Things (IoT) to provide it with quality data to be able to address specific use cases of which there is a constantly growing number across industries and value chains, from customer-facing through core operational processes to the back-office.

The need for this linkage highlights the importance of a carefully planned digital transformation strategy wherein deployment takes into account dependencies between technologies. At the same time, growing fondness of retailers to experiment with, and take into production, emerging technologies for personalisation, human-machine interaction, automation and friction reduction, support greater efficiency and the delivery of better user experiences. As online and offline converge to become simply parts of the shopping experience, analytics identify and propose products to the needs and tastes of individual shoppers or shopper-captured images. Personalisation of offers and prices aspire to become real time in physical environments as well. Chatbots and social robots are becoming increasingly common to provide advice and support, while AI will increasingly pervade every business process and function across the retail value chain. The frequent last-touch experience of the shopper with AI will be frictionless checkout (unless there is subsequent need to turn back to customer service chatbots). Data remains ‘the new oil' that is the indispensable foundation for AI to work while the tension with privacy increases. Merchants and other ecosystem players' fight for the customer interface is not just a fight for sales and margins. It is just as much as fight for the ability to collect data. Data will determine the medium-term ability of a merchant to deliver a positive customer experience based on the merchant's AI being able to make accurate predictions about offering the right product or service, at the right price, the right time and in the right way to the right customers.

This research service takes retailers and other readers on an exploratory journey through AI-related changes in the retail environment to provide orientation in this fast-evolving environment.

Table of Contents

Executive Summary

  • Key Findings

Research Scope and Methodology

  • Research Aim and Scope
  • Research Methodology
  • Key Questions this Study will Answer

Technology Status, Trends, and Business Models-Artificial Intelligence: Foundations

  • Overview of AI
  • Which AI Sub-Technologies are Gearing up?
  • The Science and Engineering Behind AI
  • AI Value Chain
  • Ecosystem Development-From Data to Self-learning Systems, the Next Frontier
  • Pervasive AI Applications
  • AI Applications that Span Industries and Functions
  • Spectrum of AI Systems
  • AI Innovation Hot Spots
  • AI-Key Challenges
  • AI-Key Challenges (continued)

Technology Status, Trends, and Business Models-Retail End-User Perspective

  • Business Objectives in the Retail Industry
  • Top IT Drivers of Digital Retail
  • Emerging Technology Deployment in the Retail Sector
  • Stage of Emerging Technology Deployment in the Retail Sector
  • Top Reasons Why Retailers Invest in AI
  • Top Concerns for Retailers with Regards to AI

Transformational Applications of AI in Retail

  • Frost & Sullivan AI-Driven Integrated Commerce Framework
  • Frost & Sullivan AI-Driven Integrated Commerce Framework (continued)

Discovery, Social and Visual Commerce

  • Discovery, Social and Visual Commerce
  • Pinterest-A Place for Inspiration and Discovery
  • Solution Providers and Innovators Turning Retail Upside

Perfect Personalisation and Experiential Commerce

  • Perfect Personalisation and Experiential Commerce
  • Dynamic Yield-Making Every Customer a VIP
  • Solution Providers and Innovators Making Every Customers a Segment of One (VIP)

Non-Human Agents

  • Non-human Agents
  • Pepper Robot-Robots Blending in With People
  • Solution Providers and Innovators Giving Customers Non-human Interlocutors

Next-Gen Retail Planning, Logistics and Operations

  • Next-Gen Retail Planning, Logistics and Operations
  • Ocado-Digital Grocer Transforming Warehousing
  • Solution Providers and Innovators Upgrading the Retail 'Engine Room' Next-Gen Retail Planning and Operations

Ambient and Frictionless Commerce

  • Ambient and Frictionless Commerce
  • Amazon's Checkout-free Go Store-Starting Signal for the Checkout-free Shopping Race
  • Solution Providers and Innovators Helping Retailers Keep up With Amazon

Growth Opportunities and Companies to Action

  • Growth Opportunity 1-Automation
  • Growth Opportunity 2-Prediction and Prescription
  • Growth Opportunity 3-Personalisation
  • Strategic Imperatives for Success and Growth
  • 5 Companies to Watch

The Last Word

  • 3 Big Predictions
  • Legal Disclaimer

Appendix

  • List of Exhibits

The Frost & Sullivan Story

  • The Frost & Sullivan Story
  • Value Proposition-Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360º Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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