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高级汽车制造商资讯娱乐及人机界面(HMI)全球策略:2016-2017年

Global Infotainment and Human Machine Interface (HMI) Strategy of Premium OEMs, 2016-2017

出版商 Frost & Sullivan 商品编码 596053
出版日期 内容资讯 英文 78 Pages
商品交期: 最快1-2个工作天内
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高级汽车制造商资讯娱乐及人机界面(HMI)全球策略:2016-2017年 Global Infotainment and Human Machine Interface (HMI) Strategy of Premium OEMs, 2016-2017
出版日期: 2017年11月24日内容资讯: 英文 78 Pages
简介

随著使用者和汽车间的连动性人机界面(HMI)所占的作用扩展,汽车产业加深了与资讯娱乐市场的联系。大众市场主流的人机界面,有大型触控萤幕和混合仪表板,连网式导航等。虽然限于装载悬浮手势和抬头显示器(HUD)等先进功能的高级自动驾驶汽车厂商,大众车厂商也有引起客户注意的配合价格的解决方案采用于商品。

本报告以围绕资讯娱乐及人机界面的高级汽车制造商全球策略为焦点,提供2017-2017年的市场情形分析,探索各进入公司的技术趋势,产品差异化策略等。

第1章 摘要整理

  • 高级车制造商HMI检验 - HMI的现状
  • BMW的HMI输入输出技术亮点
  • Mercedes-Benz的HMI输入输出技术亮点
  • Audi的HMI输入输出技术亮点
  • Cadillac的HMI输入输出技术亮点
  • Genesis的HMI输入输出技术亮点
  • Infiniti的HMI输入输出技术亮点
  • Jaguar Land Rover(JLR)的HMI输入输出技术亮点
  • Lexus的HMI输入输出技术亮点

第2章 调查范围

  • 调查范围的范围和目的
  • 本调查阐明的主要疑问点
  • 调查方法

第3章 市场趋势与分析

  • HMI市场重要趋势
  • HMI趋势 - 语音/驾驶监控(生物识别)
  • HMI相关趋势 - 扩增实境抬头显示器(AR HUD)
  • 未来型HMI - BMW Holo Active Touch
  • Daimler的整合数位平台
  • 新的电动车制造商HMI输入输出技术亮点

第4章 BMW概况

  • BMW的连网型服务亮点
  • 现行娱乐资讯/多媒体功能的基准
  • 现行输入输出HMI系统功能的基准
  • 装载车型亮点 - 7 Series

第5章 MERCEDES-BENZ概况

  • MERCEDES-BENZ的连网型服务亮点
  • 现行娱乐资讯/多媒体功能的基准
  • 现行输入输出HMI系统功能的基准
  • 装载车型亮点 - S Class

第6章 AUDI概况

  • AUDI的连网型服务亮点
  • 现行娱乐资讯/多媒体功能的基准
  • 现行输入输出HMI系统功能的基准
  • 装载车型亮点 - Audi A3

第7章 CADILLAC概况

  • CADILLAC的连网型服务亮点
  • 现行娱乐资讯/多媒体功能的基准
  • 现行输入输出HMI系统功能的基准
  • 装载车型亮点 - Cadillac CT6

第8章 GENESIS概况

  • GENESIS的连网型服务亮点
  • 现行娱乐资讯/多媒体功能的基准
  • 现行输入输出HMI系统功能的基准
  • 装载车型亮点 - G90

第9章 INFINITI概况

  • INFINITI的连网型服务亮点
  • 现行娱乐资讯/多媒体功能的基准
  • 现行输入输出HMI系统功能的基准
  • 装载车型亮点 - Q70 L

第10章 JAGUAR LAND ROVER概况

  • JAGUAR LAND ROVER的连网型服务亮点
  • 现行娱乐资讯/多媒体功能的基准
  • 现行输入输出HMI系统功能的基准
  • 装载车型亮点 - Jaguar XJ

第11章 LEXUS概况

  • LEXUS的连网型服务亮点
  • 现行娱乐资讯/多媒体功能的基准
  • 现行输入输出HMI系统功能的基准
  • 装载车型亮点 - LX

第12章 成长机会及各公司的支援

  • 成长机会
  • 成功、成长的必需策略
  • HMI、娱乐资讯对策的5大成长机会

第13章 结论

  • 结论
  • 免责声明

第14章 附录

  • 市场工程技术
目录
Product Code: MD5B-18

Biometrics Solutions and Virtual Assistant are the Primary Focal Points for Luxury OEMs as the Commercialization of Autonomous Cars Nears

The automotive industry is reliant on the infotainment market, as HMI plays a key role in the interaction between users and the vehicle. Key HMI technologies that dominate the mass market include large touchscreen interfaces with touch gestures, hybrid instrument clusters, and connected navigation, to name a few. Although availability of advanced HMI solutions such as air gestures and Heads Up Display (HUDs) is restricted to luxury OEMs, mass-market OEMs are offering value-for-money solutions to entice customers. This study includes OEMs' current infotainment; multimedia features, output, and input HMI are benchmarked across selected models in their range. The flagship from each OEM's portfolio is analyzed and its features are listed out. Major HMI trends are analyzed along with their advantages, suppliers, and OEMs adopting the specific technology. Highlights of market participants' connected services are discussed along with the services offered by each OEM.

What is the future cockpit strategy for luxury market OEMs and what are the best practices followed across their models?

The onset of autonomous cars is set to usher in a new chapter for infotainment and connected services. As drivers have reduced responsibilities and are free to use infotainment services, the role of infotainment in the automobile has increased. OEMs are investing in infotainment and HMI to ensure a smooth transition to an autonomous future. HMI solutions are taking centre stage, as OEMs are looking at converging industries to bring solutions such as augmented reality, virtual assistants, and biometrics. User interface shares the limelight with other HMI, as a seamless experience with minimal lag is the key to ensuring user satisfaction. A simple menu structure with minimal buttons and an intuitive interface is preferred.

Luxury OEMs are also increasing their Research and Development (R&D) efforts to develop precision biometric driver monitoring, customization features using facial and eyelid monitoring, steering inputs, heart rate, and breathing pattern analysis. Increasing focus on authentication, personalization, driver monitoring-autonomous hand over-has flooded the R&D pipeline of OEMs with biometric solutions such as voice, heart rate, facial, iris, and finger print recognition.

This study answers the following questions:

  • What are the Human Machine Interface (HMI) solutions adopted by mass market OEMs?
  • What are the infotainment solutions by mass market OEMs?
  • What are the luxury OEMs' connected services highlights?
  • What are their current offerings in the HMI and infotainment space across their portfolios?
  • Which is the champion model in each luxury-market OEM and how are these models differentiating themselves from others in terms of HMI?

Multi Media Information(MMI) is the simplest of the three German haptic controllers. Audi might abandon haptic for a touch-based three display approach in its upcoming A8 and other models to support autonomous scenarios. Command controller has been the central HMI strategy for Mercedes-Benz and for Electric Vehicles (EVs), Mercedes is adopting a full-touch approach (as shown on the EQ concept).

Table of Contents

1. EXECUTIVE SUMMARY

  • HMI Review of Luxury OEMs-Current HMI Landscape
  • BMW HMI Input/Output Highlights
  • Mercedes-Benz HMI Input/Output Highlights
  • Audi HMI Input/Output Highlights
  • Cadillac HMI Input/Output Highlights
  • Genesis HMI Input/Output Highlights
  • Infiniti HMI Input/Output Highlights
  • JLR HMI Input/Output Highlights
  • Lexus HMI Input/Output Highlights

2. RESEARCH SCOPE

  • Research Scope and Objectives
  • Key Questions this Study will Answer
  • Research Methodology

3. MARKET TRENDS AND ANALYSIS

  • Major HMI Market Trends
  • HMI Trends-Voice and Driver Monitoring (Biometrics)
  • HMI Related Trends-AR HUD and Networked Display
  • Futuristic HMI-BMW Holo Active Touch
  • Daimler's Unified Digital Platform
  • New EV OEMs' HMI Highlights

4. BMW PROFILE

  • BMW Connected Services Highlights
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-7 Series

5. MERCEDES-BENZ PROFILE

  • Mercedes-Benz Connected Services Highlights
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-S Class

6. AUDI PROFILE

  • Audi Connected Services Highlights
  • Audi Current Connected Car and HMI Strategy Reasoning
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-Audi A3

7. CADILLAC PROFILE

  • GM Connected Services Highlights
  • Cadillac Current Connected Car and HMI Strategy Reasoning
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-Cadillac CT6

8. GENESIS PROFILE

  • Genesis Connected Services Highlights
  • Genesis Connected Service and HMI Philosophy
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Infotainment/Multimedia Features (continued)
  • Champion Model Highlights-G90

9. INFINITI PROFILE

  • Infiniti Connected Services Highlights
  • Infiniti Current Connected Car and HMI Strategy Reasoning
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-Q70 L

10. JAGUAR LAND ROVER PROFILE

  • JLR Connected Services Highlights
  • JLR Current Connected Car and HMI Strategy Reasoning
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-Jaguar XJ

11. LEXUS PROFILE

  • Lexus Connected Services Enform
  • Lexus Current Connected Car and HMI Strategy Reasoning
  • Benchmarking of Current Infotainment/Multimedia Features
  • Benchmarking of Current Input/Output HMI Systems Features
  • Champion Model Highlights-LX

12. GROWTH OPPORTUNITIES AND COMPANIES TO ACTION

  • Growth Opportunity
  • Strategic Imperatives for Success and Growth
  • 5 Major Growth Opportunities in HMI and Infotainment Strategies

13. CONCLUSIONS

  • Conclusions
  • Legal Disclaimer

14. APPENDIX

  • Market Engineering Methodology
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