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市场调查报告书

马来西亚的家庭影片市场

Home Video in Malaysia

出版商 Euromonitor International 商品编码 295945
出版日期 内容资讯 英文 17 Pages
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马来西亚的家庭影片市场 Home Video in Malaysia
出版日期: 2019年08月20日内容资讯: 英文 17 Pages
简介

马来西亚的家庭影片(影像家电)市场销售台数,2014年达到了200万台。其中,电视占180万台和最大的占有率,其中数位电视和液晶TV主导市场趋势。影片播放机销售台数,2014年达到20万台。

本报告提供马来西亚的家庭影片(电视、录放影机、家用/可携式/车载用)市场相关综合调查分析、最新的零售资料、主要企业简介、领导品牌相关验证、影响市场的策略性分析、今后5年的市场预测的资讯汇整,为您概述为以下内容。

马来西亚的家庭影片市场:类别分析

  • 标题
  • 趋势
  • 竞争情形
  • 预测
  • 分类资料

马来西亚的家电产品市场:产业概要

  • 摘要整理
    • 家电市场正成长
    • 生活方式的变化伴随的家电需求扩大
    • 携带性高的家电受消费者欢迎
    • 家电专卖店为主要的流通管道
    • 市场成长率今后预计降低
  • 主要的趋势与发展
    • 4G行动网路的引进
    • 在巴生谷以外普及率低的地区的庞大成长潜力
    • 脆弱性高的全球经济形势
    • 对于外资型企业,大幅度的税额扣抵或特权
  • 市场资料
  • 资讯来源

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目录
Product Code: CEMYhv

LCD TVs recorded strong retail volume growth over the review period and into 2019. Disposable incomes and standards of living are on the increase in Malaysia, and the ability to watch a variety of media at home is important to consumers in the country. The improving quality and features of LCD TVs make these the obvious choice as the hub of in-home entertainment systems. Although OLED TVs offer superior picture quality, their high average unit prices mean they remain out of reach to most Malaysi...

Euromonitor International's‘ Home Video in Malaysia report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Prospects

  • Lcd TVs Remain the Centre of Home Entertainment Systems
  • Affordable Broadband Supports Media Streaming at the Cost of Video Players
  • Set-top Boxes Have A Mixed Effect on Home Video

Competitive Landscape

  • Sony Malaysia Takes the Lead
  • Ct Frank (m) Increases Its Share in Lcd TVs
  • Hisense Malaysia Gains Share in Lcd TVs With New Launches

Category Data

  • Table 1 Sales of Home Video by Category: Volume 2014-2019
  • Table 2 Sales of Home Video by Category: Value 2014-2019
  • Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 7 NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 8 LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 9 Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 10 Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 11 Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 13 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Executive Summary

  • Slight Decline for Consumer Electronics in 2019
  • Strong Performance in the Early Part of the Review Period Quickly Fades As Consumer Confidence Ebbs
  • International Players Dominate Consumer Electronics in Malaysia
  • Bricks and Mortar Stores Continue To Dominate in 2019 Despite the Strong Growth of Internet Retailing
  • Consumer Electronics Set To Stagnate Over the Forecast Period

Market Data

  • Table 16 Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 17 Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 19 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 20 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 22 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 24 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources
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