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市场调查报告书

亚太地区的湿纸巾市场:潜在力、时间规模、威胁

Potential, Time Scale and Threats for a Broader Asia Pacific Wipes Market

出版商 Euromonitor International 商品编码 294897
出版日期 内容信息 英文 38 Pages
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亚太地区的湿纸巾市场:潜在力、时间规模、威胁 Potential, Time Scale and Threats for a Broader Asia Pacific Wipes Market
出版日期: 2014年01月30日 内容信息: 英文 38 Pages
简介

由于已开发国家湿纸巾市场开始成熟化,及与自有品牌的竞争成为销售额压力,各制造公司被迫需要寻找新的潜在市场。亚太地区卫生用品的零售市场整体上是急速成长,不过湿纸巾的市场规模,与纸尿布、内裤和生理用品的巨大规模比相形见绌。所得为市场成长的最大阻碍因素,不过为了短期间让湿纸巾产品在亚太地区广泛普及,需要考察各种策略。

本报告提供亚太地区湿纸巾市场现状与今后的可能性相关分析、湿纸巾及卫生用品整体市场规模和结构、市场最新趋势、新的成长市场与领域、目前的挑战、今后的开拓市场、主要企业与品牌概要、自有品牌趋势、主要的影响要素(新产品开发、经济方面/生活方面/环境方面的影响、市场结构、价格设定等)、今后的市场趋势预测等调查评估,并将结果概述为以下内容。

简介

全球市场预测

亚太地区的湿纸巾市场

个人湿纸巾

居家护理用湿纸巾

结论

分析上定义

目录
Product Code: DPPPOTENTIAL

With the wipes category having reached maturity in developed markets, and private label putting pressure on value sales, manufacturers need to look other potential growth markets. Asia Pacific has seen strong value growth in retail hygiene overall; however, the wipes category has been outperformed by strong demand for nappies/diapers/pants and sanitary protection. Income is the major constraint to category development, but are there ways to make wipes relevant to a broader part of the Asia Pacific population in the short term?

Euromonitor International's Potential, Time Scale and Threats for a Broader Asia Pacific Wipes Market global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Introduction

Global Market Perspective

Wipes in Asia Pacific

Personal Wipes

Home Care Wipes

Conclusion

Report Definitions

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