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市场调查报告书

中国的个人装饰品市场

Personal Accessories in China

出版商 Euromonitor International 商品编码 293140
出版日期 内容资讯 英文 49 Pages
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价格
中国的个人装饰品市场 Personal Accessories in China
出版日期: 2020年08月10日内容资讯: 英文 49 Pages
简介

本报告提供中国的个人装饰品(饰品)市场相关综合调查分析、最新的零售资料、主要企业简介、领导品牌相关验证、影响市场的策略性分析、市场预测等。

中国的个人装饰品市场:产业概要

  • 摘要整理
  • 主要趋势与发展
  • 市场资料
  • 定义
  • 资讯来源

中国的个人装饰品市场:企业简介

  • Chanel (china) Trading Co Ltd
  • Chow Tai Fook Jewellery Group Ltd
  • Gucci (china) Trading Ltd
  • Hengdeli Holdings Ltd
  • Shanghai Mg Stationery Inc
  • Shenzhen Tian Wang Electronics Co Ltd

中国的个人装饰品市场:类别分析

  • 袋子、行李箱
  • 珠宝
  • 手表
  • 文具用品

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目录
Product Code: PLGCN

The personal accessories market in China will be badly hit by the COVID-19 outbreak in 2020. Specifically, the first quarter was expected to be a lost period for many players, with its quarantines, store closures and travel restrictions. In addition, an uptick in unemployment was expected, along with a slump in real GDP growth in 2020. Even though online sales will continue to thrive, consumers will have been ordering fewer fashion items due to the reduced consumer confidence during the most-aff...

Euromonitor International's‘ Personal Accessoriesin China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

COVID-19 impact on personal accessories

COVID-19 country impact

Company response

Retailing shift

What next for personal accessories?

MARKET DATA

  • Table 1 Sales of Personal Accessories by Category: Volume 2015-2020
  • Table 2 Sales of Personal Accessories by Category: Value 2015-2020
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2015-2019
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2016-2019
  • Table 7 Distribution of Personal Accessories by Format: % Value 2015-2020
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2020-2025
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Steady share growth for e-commerce becomes much stronger in 2020

Unisex bags enjoying increasing popularity; sustainability could offer potential

Anta continues to grow following its Amer Sports acquisition

RECOVERY AND OPPORTUNITIES

Immediate return to positive growth expected from 2021

Store-based players will need to ensure they have an omnichannel approach in place

Domestic players using low-priced imitation products and cross-industry collaborations to compete

CATEGORY DATA

  • Table 12 Sales of Bags and Luggage by Category: Volume 2015-2020
  • Table 13 Sales of Bags and Luggage by Category: Value 2015-2020
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2015-2020
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2015-2020
  • Table 16 Sales of Luggage by Type: % Value 2015-2020
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2015-2019
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2016-2019
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2015-2020
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2020-2025
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2020-2025
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2020-2025
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth slowdown in 2019 turns into a COVID-19-induced slump in sales in 2020

Gold jewellery increasingly struggling to win favour among younger generations of Chinese consumers

LVMH (Bulgari) growing but Pandora declining in 2019, with Chow Tai Fook Jewellery Group still leading

RECOVERY AND OPPORTUNITIES

Slow recovery for jewellery sales over the forecast period

E-commerce sales surge in jewellery in 2020

Social media to play an increasingly important role in jewellery marketing

CATEGORY DATA

  • Table 24 Sales of Jewellery by Category: Volume 2015-2020
  • Table 25 Sales of Jewellery by Category: Value 2015-2020
  • Table 26 Sales of Jewellery by Category: % Volume Growth 2015-2020
  • Table 27 Sales of Jewellery by Category: % Value Growth 2015-2020
  • Table 28 Sales of Costume Jewellery by Type: % Value 2015-2020
  • Table 29 Sales of Fine Jewellery by Type: % Value 2015-2020
  • Table 30 Sales of Fine Jewellery by Collection: % Value 2015-2020
  • Table 31 Sales of Fine Jewellery by Metal: % Value 2015-2020
  • Table 32 NBO Company Shares of Jewellery: % Value 2015-2019
  • Table 33 LBN Brand Shares of Jewellery: % Value 2016-2019
  • Table 34 Distribution of Jewellery by Format: % Value 2015-2020
  • Table 35 Forecast Sales of Jewellery by Category: Volume 2020-2025
  • Table 36 Forecast Sales of Jewellery by Category: Value 2020-2025
  • Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
  • Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Declining sales for watches due to COVID-19 pandemic

Already growing online sales boom in 2020 against the backdrop of COVID-19

Casio records strong growth in 2019

RECOVERY AND OPPORTUNITIES

Watches will bounce back with strong growth in 2021

E-commerce will remain strong, while online tools will also help consumers gain knowledge about the products

Players look to tap into e-commerce potential

CATEGORY DATA

  • Table 39 Sales of Watches by Category: Volume 2015-2020
  • Table 40 Sales of Watches by Category: Value 2015-2020
  • Table 41 Sales of Watches by Category: % Volume Growth 2015-2020
  • Table 42 Sales of Watches by Category: % Value Growth 2015-2020
  • Table 43 Sales of Watches by Price Band: Volume 2015-2020
  • Table 44 Sales of Watches by Price Band: Value 2015-2020
  • Table 45 Sales of Watches by Price Band: % Volume Growth 2015-2020
  • Table 46 Sales of Watches by Price Band: % Value Growth 2015-2020
  • Table 47 NBO Company Shares of Watches: % Value 2015-2019
  • Table 48 LBN Brand Shares of Watches: % Value 2016-2019
  • Table 49 Distribution of Watches by Format: % Value 2015-2020
  • Table 50 Forecast Sales of Watches by Category: Volume 2020-2025
  • Table 51 Forecast Sales of Watches by Category: Value 2020-2025
  • Table 52 Forecast Sales of Watches by Category: % Volume Growth 2020-2025
  • Table 53 Forecast Sales of Watches by Category: % Value Growth 2020-2025
  • Table 54 Forecast Sales of Watches by Price Band: Volume 2020-2025
  • Table 55 Forecast Sales of Watches by Price Band: Value 2020-2025
  • Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2020-2025
  • Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales slip into decline against a backdrop of COVID-19 in 2020

Schoolchildren the key consumer group

Shanghai M&G Stationery records strong growth in 2019

RECOVERY AND OPPORTUNITIES

Writing instruments will return to positive growth from 2021

Colouring and markers and highlighters will remain the most dynamic products

Digitalisation undermining demand

CATEGORY DATA

  • Table 58 Sales of Writing Instruments by Category: Volume 2015-2020
  • Table 59 Sales of Writing Instruments by Category: Value 2015-2020
  • Table 60 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
  • Table 61 Sales of Writing Instruments by Category: % Value Growth 2015-2020
  • Table 62 NBO Company Shares of Writing Instruments: % Value 2015-2019
  • Table 63 LBN Brand Shares of Writing Instruments: % Value 2016-2019
  • Table 64 Distribution of Writing Instruments by Format: % Value 2015-2020
  • Table 65 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
  • Table 66 Forecast Sales of Writing Instruments by Category: Value 2020-2025
  • Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
  • Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025