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市场调查报告书

美国的家庭·园艺用品市场

Home and Garden in the US

出版商 Euromonitor International 商品编码 282754
出版日期 内容资讯 英文 45 Pages
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价格
美国的家庭·园艺用品市场 Home and Garden in the US
出版日期: 2020年06月08日内容资讯: 英文 45 Pages
简介

在2007年不景气时,几乎所有的家庭园艺用品业都经历了销售额的大幅滑落。之后随著景气的复苏,各家庭再度投资于住宅,业界的销售额也回复。但一进入2013年,销售额便涨回一定水准。部分要因为业界规模回复到不景气之前的状态,但同时由于经济成长率并未到达期待的高度,景气回复过程造成的贫富差距扩大也会有不少的影响。

本报告提供美国的家用品及园艺用品市场相关分析,提供整体结构与趋势,再加上主要企业简介(企业概要·产业策略·竞争力·产业实际成果等),不同分类的市场趋势·竞争力·未来展望等资讯。

产业概要:家庭·园艺用品

  • 摘要整理
    • 家庭·园艺用品的销售额:复苏之后的稳定化
    • 都市化发展的影响
    • 由于企业合并·收购(M&A)造成竞争环境的变化
    • 透过专卖店,网路·服务的发展
    • 为了更进一步的扩大,等待市场成长的业界
  • 主要趋势与发展
    • 微温的复苏,妨碍不景气后的复苏
    • 专卖业者以各种新形态打入市场
    • 由于人口结构的变化造成莫大的影响
  • 市场资料
  • 资讯来源

企业简介

  • The Home Depot Inc.
  • The Scotts Miracle-Gro Co.
  • Sherwin-Williams Co.

※以下分类,为分册贩售。价格与内容请洽询联络处。

调查类别

  • 园艺用品
  • 家具
  • 改装用品
  • 家用品

本网页内容可能与最新版本有所差异。详细情况请与我们联系。

目录
Product Code: HOMEUS

In 2019, the home and garden market grew yet again in current value terms, as American house prices appreciated, younger generations entered the home buyers' market, and American lifestyles continued to change. Current value growth within home improvement and gardening continued to outpace that of homewares and home furnishings, as consumers continue to invest in and personalise their homes. Urbanisation has created opportunities and challenges within the home and garden market, and social media...

Euromonitor International's‘ Home and Garden in USA report’ offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

Home and garden to extend growth streak to 10 years

Urbanisation to shape the home and garden market

Companies and brands across home and garden embrace and adapt to change in the market

E-commerce and omnichannel models pick up

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Urbanisation both a threat to and opportunity for gardening in the US

Indoor gardening sees increased attention

Lowe's and Home Depot see continued e-commerce growth

COMPETITIVE LANDSCAPE

Scotts retains number one position in gardening with healthy growth in 2019

Husqvarna's consumer brands division dissolved

CATEGORY DATA

  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Lifestyle changes in the US to impact home furnishings

DTC brands seeing success in home furnishings

US Department of Energy rejects stringent efficiency standards for incandescent lights

COMPETITIVE LANDSCAPE

Private label seeing growing investment in home furnishings in reaction to DTC expansion

Casper Sleep Inc goes public

Wayfair opens first brick-and-mortar location

CATEGORY DATA

  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Existing house sales slow and expected to fall over forecast period

Home prices appreciating for all but luxury homes

Home builders pivot to entry level homes

COMPETITIVE LANDSCAPE

Techtronic Industries sees continued success

E-commerce limited in home improvement

Mohawk Industries sees mixed success in 2019

CATEGORY DATA

  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Fashion and function drive sales in the age of social media

Stove top cookware seeing healthy growth

Green trend and health consciousness drive food storage sales

COMPETITIVE LANDSCAPE

Influencers driving sales

S'well brand water bottles gain relevance in food storage

CATEGORY DATA

  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024